Eric J. Erwin

Eric J. Erwin Email and Phone Number

Retired Chief Executive Officer at FloraCraft @ FloraCraft Corp.
Eric J. Erwin's Location
Ludington, Michigan, United States, United States
Eric J. Erwin's Contact Details
About Eric J. Erwin

Experienced leader of high performance mission based teams. Committed to community focused corporate involvement. Long term strategic business executive. Nationally recognized marketing and merchandising leader with a passion for building great American brands that deliver the best in inspiration, the best in instruction, and the best and most innovative products. I believe that great Creative Product brands start with a deep understanding of what the consumer is interested in, the development of compelling and topical content that is easy to discover, engage, and learn from, and amazing products that are easy to use, easy to understand, and easier to acquire. Great Creative Product brands should always make it easy for the consumer to unleash their creativity, when they want, where they want, and how they want. Specialties: Leadership, Organizational Development, Branding, Product Innovation, Social Education, Digital Marketing, and clear retail communication and strategy development.

Eric J. Erwin's Current Company Details
FloraCraft Corp.

Floracraft Corp.

View
Retired Chief Executive Officer at FloraCraft
Eric J. Erwin Work Experience Details
  • Floracraft Corp.
    Lead Director-Floracraft
    Floracraft Corp. Jan 2023 - Present
    Ludington, Mi, Us
    View
  • Floracraft Corp.
    Ceo Floracraft
    Floracraft Corp. Jan 2018 - Aug 2023
    Ludington, Mi, Us
    View
  • Floracraft Corp.
    President & Cmo
    Floracraft Corp. Aug 2017 - Aug 2023
    Ludington, Mi, Us
    View
  • Floracraft
    President
    Floracraft Aug 2017 - Aug 2023
  • Floracraft
    President & Ceo
    Floracraft Dec 2016 - Jan 2023
  • Floracraft
    Senior Vice President Of Marketing And Product Development
    Floracraft Aug 2016 - Dec 2016
    Working hard empowering consumers to beautify their homes and express themselves creatively. At FloraCraft we are focused on making creative content inspiration that is current and accessible, developing the 'how-to' and instructions that are understandable, and creating the tools you need to succeed...all these things must be easy to get, easy to afford, and easy to use. FloraCraft Makes it Fun! ....and Beautiful!
  • Beeclan Advisory Partners, Co.
    Founder & Cwb (Chief Worker Bee)
    Beeclan Advisory Partners, Co. Jan 2016 - Dec 2016
    beeClan provides product, merchandising, and content strategy consultation to the DIY and Home industry. Our mission is simple: make it easy for the consumer to be successful. At beeClan we believe that a good idea must be easy to find, easy to understand, and easy to acquire. These principles turn good ideas into great ideas. beeClan's network of content developers, product specialists, consumer insight specialists, and merchandising professionals have over 6 decades of success building successful products and programs at national and international retailers. Our passion is empowering consumers to be creative by making Creativity Easy. Our values are creative collaboration, curious and critical thinking, and being first in the stories that we believe in! Join the hive.
  • Wilton Brands
    Executive Vice President/Cmo
    Wilton Brands Dec 2012 - Dec 2015
    Naperville, Il, Us
    Chief Marketing Officer with responsiblities for building and creating 'in house' advertising agency. Key functional areas: Consumer Insights, Creative Content, Shopper Marketing, Digital Marketing, and Educational Marketing.
    View
  • Wilton Brands
    Executive Vice President Marketing And Product Development
    Wilton Brands 1993 - Dec 2015
    Naperville, Il, Us
    Responsible for the strategic growth, marketing, and product devleopment of the world's leading Food Crafting company.
    View
  • Wilton Brands
    Executive Vice President
    Wilton Brands 1993 - Dec 2015
    Naperville, Il, Us
    Strategic Business Development and Planning, Consumer Marketing, In store Marketing, Digital Marketing, Product Development.
    View
  • Wilton Enterprise
    Senior Vice President-Marketing
    Wilton Enterprise Dec 2005 - Dec 2007
  • Wilton Enterprise--Division Of Wilton Industries
    Vice President Of Trend Merchandising
    Wilton Enterprise--Division Of Wilton Industries Dec 1999 - Dec 2000
    Coordination of multi brand in-store merchandising solutions, across the Wilton Enterprises portfolio, identification of up-coming emerging opportunities and how to monetize them, and new business development.
  • Rowoco--Division Of Wilton Industries
    Vice President/Gm--Rowoco Division
    Rowoco--Division Of Wilton Industries Dec 1994 - Dec 1999
    P/L responsibilities of leading kitchen and gadget company.
  • Copco--Division Of Wilton Industries
    Director Of Marketing
    Copco--Division Of Wilton Industries Oct 1993 - Nov 1994
    Set product and marketing for World's leading tea kettle business.
  • Macy'S Of California
    Various/Buyer
    Macy'S Of California Feb 1983 - Apr 1991
    New York, Ny, Us
    Executive Trainee, Department Manager-Men's San Francisco, Buyer, Assistant Store Manager, Bay Faire.
    View
  • Macy'S Of California
    Buyer
    Macy'S Of California 1982 - 1991
    New York, Ny, Us
    Planned Assortments, placed advertising, enhanced the consumer experience around Cutlery, Kitchen Gadgets, Wooden Pantryware, and Floor Care.
    View

Eric J. Erwin Skills

Product Development Marketing Product Marketing Strategy Marketing Strategy Management Retail Business Development Consumer Products Leadership Brand Management Merchandising Competitive Analysis Brand Development Strategic Planning Advertising Cross Functional Team Leadership P&l Management Customer Insight Marketing Communications Social Media Marketing Integrated Marketing Sales Online Marketing Business Strategy Forecasting Sales Management Market Research New Business Development Negotiation E Commerce Account Management Product Innovation Product Launch Marketing Management Product Management Market Planning B2b Social Media Public Relations Email Marketing Team Building Direct Marketing Pricing Budgets Market Analysis Business Planning Marketing Research Online Advertising Project Planning

Eric J. Erwin Education Details

  • California Polytechnic State University-San Luis Obispo
    California Polytechnic State University-San Luis Obispo
    History/English
  • Center For Creative Leadership
    Center For Creative Leadership
    Organizational Leadership
  • Center For Creative Leadership
    Center For Creative Leadership
    Organizational Leadership
  • Center For Creative Leadership
    Center For Creative Leadership
    Leadership
  • Acalanes High School
    Acalanes High School
  • Center For Creative Leadership
    Center For Creative Leadership
    Organizational Leadership
  • The London School Of Economics And Political Science (Lse)
    The London School Of Economics And Political Science (Lse)
    Economics Of The Eec

Frequently Asked Questions about Eric J. Erwin

What company does Eric J. Erwin work for?

Eric J. Erwin works for Floracraft Corp.

What is Eric J. Erwin's role at the current company?

Eric J. Erwin's current role is Retired Chief Executive Officer at FloraCraft.

What is Eric J. Erwin's email address?

Eric J. Erwin's email address is ke****@****hoo.com

What is Eric J. Erwin's direct phone number?

Eric J. Erwin's direct phone number is +163096*****

What schools did Eric J. Erwin attend?

Eric J. Erwin attended California Polytechnic State University-San Luis Obispo, Center For Creative Leadership, Center For Creative Leadership, Center For Creative Leadership, Acalanes High School, Center For Creative Leadership, The London School Of Economics And Political Science (Lse).

What skills is Eric J. Erwin known for?

Eric J. Erwin has skills like Product Development, Marketing, Product Marketing, Strategy, Marketing Strategy, Management, Retail, Business Development, Consumer Products, Leadership, Brand Management, Merchandising.

Free Chrome Extension

Find emails, phones & company data instantly

Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Get Chrome Extension - Free

Aero Online

Your AI prospecting assistant

Download 750 million emails and 100 million phone numbers

Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.