Eric Ettlin Email & Phone Number

San Clemente, Ca, Us

As the leader of the in-house marketing team overseeing 85 employees dedicated to supporting approximately 1,000 hotels, I played a pivotal role in transforming our marketing organization. I strategically introduced tiers of service to enhance operational efficiency, provide client clarity, and offer scalable options aligning with diverse needs and budgets.In collaboration with Business Development, I actively participated in presenting our services to ownership groups, aiming to secure… Show more As the leader of the in-house marketing team overseeing 85 employees dedicated to supporting approximately 1,000 hotels, I played a pivotal role in transforming our marketing organization. I strategically introduced tiers of service to enhance operational efficiency, provide client clarity, and offer scalable options aligning with diverse needs and budgets.In collaboration with Business Development, I actively participated in presenting our services to ownership groups, aiming to secure net-new hotel contracts. My responsibilities included overseeing a $12M P&L with a target of generating approximately $1.6M in EBITA from my department. Recognizing the potential for synergy, I successfully consolidated and re-organized Second Wave and Aimbridge Digital into a cohesive department, structured around an effective "agency model."By establishing shared services marketing support, I empowered our team to optimize marketing efforts, achieving greater efficiency, and effectiveness at scale. My leadership extended to heading a creative team specializing in crafting new hotel/food &beverage brands for independent, lifestyle, and soft-branded hotels. Show less

Irvine, California

Led all digital marketing for the largest privately held real estate company in the country. Built and ran all digital media and website products, including company website, resident app, and resident portal. Owned budgeting, forecasting, and estimating for all digital website product-related projects. Led development of digital marketing strategies, including search, social, programmatic, email, affiliate advertising, and additional emerging opportunities. Provided thought leadership, best… Show more Led all digital marketing for the largest privately held real estate company in the country. Built and ran all digital media and website products, including company website, resident app, and resident portal. Owned budgeting, forecasting, and estimating for all digital website product-related projects. Led development of digital marketing strategies, including search, social, programmatic, email, affiliate advertising, and additional emerging opportunities. Provided thought leadership, best practices, and innovative guidance in all areas of digital, including analytics, website conversion, CRM, social, and digital media. Served as product owner, running point on implementation of Salesforce Marketing Cloud. Acted as main point of contact, providing strategic direction to the digital media agency. Show less

Led brand, marketing and digital strategies for 800 select-brand hotels across U.S. and Canada. Analyzed financials across hundreds of profit and loss reports to bridge shared services costs pre- to post-reorganization. Managed marketing and digital strategies from headquarters through to field execution. Played key leadership role in Americas field marketing transformation, overseeing reorganization that combined Starwood, The Ritz Carlton, and Marriott marketing into one.

Newport Beach

Handled all digital strategies across U.S. portfolio of resort, destination, and convention hotels. Managed team of 11 individuals and covered digital strategies, including hotel website UX/UI, SEO, digital advertising, and reporting, while also optimizing online travel agent business mix. Held leadership role in evolution of marketing and digital field organization. Led three key workgroups, including media consolidation, field-to-HQ media migration, and owner relations. Led ownership and… Show more Handled all digital strategies across U.S. portfolio of resort, destination, and convention hotels. Managed team of 11 individuals and covered digital strategies, including hotel website UX/UI, SEO, digital advertising, and reporting, while also optimizing online travel agent business mix. Held leadership role in evolution of marketing and digital field organization. Led three key workgroups, including media consolidation, field-to-HQ media migration, and owner relations. Led ownership and property meetings across North America. Show less

Irvine, Ca

Led the digital acquisition and eCommerce for OneWest Bank (formally known as IndyMac Bank). Championed and directed digital strategies around new customer acquisition strategies, portfolio retention and loan modification.

Irvine, Ca

Managed all new customer acquisition including paid, organic and affiliate programs for OneWest Bank. Drove strategies to enhance visibility, steal market-share and increase inbound traffic to achieve high revenue and ROI goals.

Costa Mesa, Ca