Eric Ewe Email & Phone Number

San Jose, California, Us

Middletown, Delaware, Us

► RESPONSIBILITIES:• Participate in promoting the performance marketing industry• Champion areas of interest that has the greatest interest to retailers and merchants• To advance the ethical and successful strategies in performance marketing

Houston, Texas, Us

► RESPONSIBILITIES:• Led the strategy and executed end-to-end ABM for HPE's cloud and AI / ML enterprise product line• Designed and executed audience segmentation, and conversion optimization programs to increase MQLs► ACHIEVEMENTS:• Developed a customer-first experience focused ABM nurture strategy that accelerated revenue by $120M/year.• Designed and launched the HP Enterprise's first persona-based marketing for AI/ML product line• Created digital journeys, and curated A/B content testing that led to a 11% increase in engagement• Developed a customer first experience focused ABM nurture strategy using predictive analytics and behavioral signals to generate leads and advance sales opportunities.

Houston, Texas, Us

► RESPONSIBILITIES:• Responsible for the digital nurture channel for Small Medium Business (SMB) and cloud segment• Designed and executed demand generation, life cycle / conversion optimization programs

The Woodlands, Texas, Us

► RESPONSIBILITIES:• Owner of a boutique digital agency providing expertise in SEO and digital strategy• Primary focus on demand generation, analytics, and life cycle/conversion optimization• Executed successful SEM, SEO, email, and relationship marketing for numerous organizations• Helped organizations with social branding and presence► ACHIEVEMENTS:• Built out a programmatic email program based on user behavior to drive engagement that is fueling the organization's growth by 15%• Maintained social marketing presence that drove $1.3M in attributed sales• Built and sustained a SEO program that resulted in 2.1x growth in traffic year-over-year

Houston, Texas, Us

► RESPONSIBILITIES:• Led the marketing team and website operation that drove cross- collaboration with internal teams to execute key marketing tactics for TepWireless.com and SapphireGo.com. • Leveraged retail, paid media, SEO, social media, influencer marketing, and CRM, to drive consumer purchase and deliver against annual platform and revenue goals. • Responsible for digital go-to- market strategy, new website redesign, analytics and site enhancements for both web entities.

Redmond, Washington, Us

► RESPONSIBILITIES:• Instrumented demand generation analytics/insights across all web marketing channels• Led the channel revenue/cost forecast for Microsoft Store • Developed framework for optimization and produced senior leadership team (SLT) reports• Managed the migration of global web reporting and ensured that business needs were met ► ACHIEVEMENTS:• Developed an efficient yet scalable analytics/insights solution to support reporting to SLT• Completed $$ billion channel revenue/cost global forecast with 30% less headcount• Collaborated with traffic channel owners to optimize web marketing programs • Advised and influenced the direction of web analytics strategy

Redmond, Washington, Us

► RESPONSIBILITIES:• Discovered marketing areas of enhancements and implemented a turnaround strategy• Led incubation strategy to increase revenue, engagement through automation and geo-expansion• Spearheaded the Microsoft Store global organic search (SEO) program and Microsoft.com strategy• Launched and managed the eBay/Amazon marketplace initiative ► ACHIEVEMENTS:• Delivered $250M/yr in revenue with double-digit growth YoY via automation & growth mindset• Grew the SEO program by 225% in less than 18 months, resulting in $99M incremental revenue• Managed a team of eight and delivered $25M/yr in incremental revenue on eBay/Amazon • Developed an AI pilot for site recommendation engine based on Azure big data • Launched net-new scalable global solutions; automated personalized cart recovery email and cross sell email on Salesforce with $16M/year incremental revenue• Devised and implemented a reverse integration supply chain initiative for the marketplace with an estimated $7M/year cost savings that spanned across seven teams

Redmond, Washington, Us

► RESPONSIBILITIES:• Managed the U.S. digital demand generation marketing team for MicrosoftStore.com• Developed roadmap, revenue forecast, marketing budget, and operation spend threshold • Established business process to support revenue targets of category managers• Grew collaborative partnerships with other teams within Microsoft to support product alignment • Oversaw the strategy and operational working of the paid and organic search program (SEM and SEO)► ACHIEVEMENTS:• Exceeded marketing revenue goals for two years and continuously expand marketing programs• Implemented cost-cutting measures for paid marketing that resulted in 50% improvement in ROAS• Brought SEO in-house with cost savings of $1M/yr, while improving SEO site engagement• Participated in the successful product launch for Surface 2, Surface Pro 2, and Xbox One• Collaborated with traffic channel owners to optimize web marketing programs • Attracted, hired, and mentored some of the best talents available in the digital world

New Braunfels, Us

Oversaw the strategy and P&L for The SCOOTER Store's digital department while focusing on SEO, SEM, affiliate marketing, email marketing and other online lead generation efforts for The SCOOTER Store with a MM/year marketing spend. Instrumental in developing the strategy and branding for lead generation activities. Identified untapped areas and developed strategic marketing partnership that resulted in 300% from 2010-2011 and 190.4% growth from 2011 to April 2012. ► ACHIEVEMENTS:• Improved a mature Pay-Per-Click (PPC) program by 41% while reducing the cost by 38%• Identified and deployed a new successful online marketing channels - affiliate marketing• Implemented status triggered based email marketing, and reduced cost by 42.76%• Developed an Online Lead Management system to increase efficiency• Brought in Search Engine Optimization (SEO) in-house at over $100,000 cost savings• Constant focus on improvement and cost reduction, which resulted in $5 MM savings in 2012• Speaker at Affiliate Summit 2012 "What to look for in a Cost Per Lead (CPL)"

Sugar Land, Texas, Us

Developed new SEO friendly and customer centric e-commerce website from conceptualization, design to implementation. Developed and maintained strategic-operational marketing plan for the e-commerce department with a $500k budget and constant focus on cost reduction. Improved sales by 66% within 18 months and increased the average conversion rate to 4.8%. Deployed affiliate program via ShareASale which produced results quickly to make up 5% of the revenue of the company within a year, and was recognized as ShareASale Top 100 PowerRank. Oversaw and optimized the email marketing program which drove 15% of the revenue. Implemented numerous web 2.0 ROI positive projects and social networking programs.Notable mentions:• Improve Google and Yahoo PPC program by increasing ROI from 1:2 to 1:7.• Brought SEO in-house and top 2 for two of our main terms on google.• Deployed brand new affiliate program via ShareASale which generated 5% of the total sales of the company. Recognized as ShareASale Top 100 PowerRank.• Oversee the internal and external email marketing program.• Media buy and conducted test with new technology.

Orlando, Fl, Us

Managing the affiliate program from strategy to analyzing the conversion rate. Overseeing existing online relationships with vendors and publishers. Responsible for business development and decision making in new online programs. Contributing to help optimize existing websites and coming up with new websites to gain more exposure online.Projects • Linkshare affiliate program• Yahoo Search PPC• Orbitz and Expedia intercept program• CPA / media buy.• Media buy for destination websites• Nominated for Linkshare Golden Link Award 2007

Developed, deployed and analyzed marketing strategy for the organization. Improved website usability and design which led to a higher conversion rate. Managed e-mail broadcasting system, PPC program and shopping platforms. Optimized online campaigns to reduce the average cost per customer acquisition and improve the conversion rate. Coordinated between manufacturers to execute product launch and optimize product shelf life. Worked with convention organizers and media companies to increase exposure of the product and company.

Lafayette, La, Us

Managed the e-mail broadcasting system, PPC program, and marketing functions. Identified, coordinated, and managed eBay.com & Amazon.com marketing programs. Improved annual sales by 25% by seeking and implementing new projects. Expanded customer base by proactively acquiring and retaining customers.

Mba, Business Administration

Master Of Science - Ms, Telecommunications

Bachelor Of Science - Bs, Economics