Concept development, scripting for online video, and supporting the marketing organisation where needed.Senior Copywriter for PayPal’s b2b marketing in the US & UK.Developing new brand platform for PayPal SMB.

Concept development for Nordnet products and services on a strategic, brand and tactical level.Campaign lead in production and adaptation of creative material for all channels and target groups.Creative support within the team, increasing quality and creative level in overall communication.

Strategic and creative lead for Casumo’s sportsbook launch campaign.Creative responsibility and brand guardian for all content and advertising efforts on the Swedish market.Giving creative direction to colleagues and external partners.Managing external agency.

Award-winning creative at Three's inhouse agency, creating concepts and copy for nationwide ad campaigns in TV, digital and print.Responsible for all creative output from Three, coaching in-house staff, and owner of Three’s voice in all channels.Creative lead for Three's low-price subsidiary Hallon.Branding new products and services, and developing Three's communication platform and accompanying brand guidelines.

Executed an overhaul of Ongame’s brand communication, and exhaustive branding project involving Ongame’s entire product portfolio.Produced all written communication – ads, brochures, banners, homepage etc.

Copywriting for MTV Networks B2B site and brand collabs projects including Coca Cola, Neutrogena Visibly Clear and Nordea.Editor on the set of TV-show Paradise Hotel 2009.Ad hoc copywriting tasks for a variety of company websites.

Produced scripts for all MTV’s Nordic productions, promos and showreels.Copywriter in all MTV brand collabs, producing ads, campaign pages etc.Editor and creator of pop-up video show format "MTV BlahBlahBlah".

Copywriting tasks for a variety of PR agencies and record companies.Teaching corporate writing courses for Batteri Kommunikation.Developer and editor new TV-channel "Mediteve" (TV4). Covering music and entertainment for a broad variety of print media.Companies I worked with include TV4, Meter, SVT; SvD; monthly magazines such as Sonic and Bon; Music Choice, London; Prime Media, Weber-Shandwick, Ericsson, among others.

Participated in starting up Svenska Dagbladet's daily entertainment section "Nöje".Covered the Swedish music industry for business section Näringsliv.Weekly feature articles and music reviews in friday supplement City.