• Coordinating reactive media inquiries, proactive media pitching, media interview coaching and media coverage reporting• Supporting systemwide communication needs throughout COVID-19 pandemic response ranging from operational to storytelling• Serving as beat reporter for national storytelling that incorporates earned, owned, internal and stakeholder audiences• Developing and deploying strategies and content for executives’ thought leadership platforms

• Executed content marketing strategy that earned top search engine rankings for competitive target keywords• Strengthened sales funnel through SEO optimized content and keyword research to meet monthly marketing goals• Leveraged link building and PR tools to boost organic search ranking (Pitchbox CRM, HARO, Moz, Ahrefs, etc.)• Earned media placements, guest blog posts, and social media influencer posts designed to drive in site traffic and domain authority• Collaborated with Managing Editor and Web Content Manager to build out tailored web content for various audience segments

• Pitched and acquired major media placements including Time Magazine and top 10 book lists• Formulated a digital PR strategy encompassing social media, public relations, marketing, and visual rebranding• Led Web UI redesign to enhance user experience and simplify the sales funnel while maintaining brand integrity• Designed print collateral using Canva and Adobe Photoshop for magazine ads and event promotions across the U.S.

• Integrated branding, marketing, and client relations to improve customer experience for Up-Market clients• Proposed, assembled, and organized digital marketing initiative to publicize new ADP campus to over 60,000 employees worldwide• Communicated across departments to find solutions for clients using a “Win As One” mentality in a time sensitive environment• Measured client satisfaction and retention rates using various metrics ranging from Net Promoter Survey to qualitative data

• Designed and executed data-driven omni-channel marketing campaigns in a deadline oriented environment for clients spanning from the Health and Culinary industry to FinTech• Engaged in influencer marketing that was directly related to business goals and built brand equity• Collaborated with a team of graphic and web designers, editors, copywriters, and third party contractors• Built social media audience using strategic community management that adapted and improved based on key metrics and results• Identified media opportunities and pitched journalists/bloggers on story ideas and partnerships

• Wrote press releases, blog posts, social media content, and newsletter copy to support email marketing• Tracked over $20 million worth of media exposure to measure ROI by collecting earned media clippings and coverage• Assisted with community relations for Orlando Magical Dining Month to benefit local charities and non-profits• Collaborated with PR team on journalist press trips, familiarization trips, and film shoots that aired internationally

• Assisted with focus groups, consumer behavior studies, and visual ad testing using biometrics and eye tracking technology• Increased panel of research study participants by over 200% using revamped marketing strategy and dramatically reduced costs• Translated research participant behaviors into readable data that directed client’s brand strategy ideation and execution• Worked with market research executives to create detailed reports of brand research findings to our Fortune 100 clients

• Formulated a social media strategy based on qualitative & quantitative research that increased engagement by 172%• Arranged logistics and negotiations to host holistic health influencer Joe Cross for an event that earned national media placements• Organized VIP media event to showcase new product launch and produced an extensive blogger and media clipping report• Researched, tracked, and responded to editorial opportunities that acquired media placements

• Built and led a cohesive team to assist with fashion show production for the Port in the Storm Spring Menswear Fashion Show• Constructed and implemented a media relations strategy including traditional media and bloggers that resulted in media placements• Executed event day logistics and guest flow within the event space to maximize purchases and media coverage• Managed RSVP and VIP lists for the Spring fashion show and guided event day journalists and bloggers

• Researched and created a detailed SWOT and Five Forces Analysis on competitors• Developed a monthly event aimed to boosted foot traffic, sales, and social media engagement• Created press releases and media pitches to promote event to print, online, and TV media outlets• Built relationships with food bloggers and health bloggers