We unlock commercialization possibilities for Innovators, Investors and Start-Ups.

Leading undergraduate sports administration and management program focused on ticket and sponsorship sales. Committed to preparing students to enter the professional and major collegiate athletic markets capable of generating revenue through the sale of sponsorships and tickets to individuals, groups, and corporations. S3 Majors are guaranteed job interviews with teams in the major league (MLB, NFL, NBA, NHL, MLS).

SportsDesk is now 4FRONT. We specialize in taking our partner clients business to the forefront of their industry. We strive daily to be the best in data insights / analytics, digital media engagement, strategic consulting through innovation and sponsors sales representation.

Unlocking sponsorship investments require a deep understanding of the arts & science of the process. Our team believes in listening first and discovering “Moments of Truth” for every opportunity we create. The “art” of the process begins with having the discipline to see each opportunity through the brand’s eyes by understanding their business rather than a shotgun sales approach. Our team believes in customized storylines for each program and taking the road less traveled in executing impactful, unique and creative programs. The “science” of the process comes from understanding the path to successful sponsorship strategies require a keen understanding of marketplace valuations, details and operations of every element of the deal. Said more directly, the devil truly is in the details. Through SportsDesk Media we bridge traditional sports marketing with digital and data, but making it simple easy and most importantly, actionable.

Media Link, LLC, a Los Angeles and New York City-based advisory firm provides critical counsel and strategic direction to the media, advertising, entertainment and technology industries and to companies and institutional investors that interact with those sectors. Media Link is a partner to its clients in the implementation of strategy assuring that deliverables meet promises and expectations. Media Link’s goal is to deliver measurable results that increase brand and shareholder value.Working with global brands such as Microsoft, AT&T, Unilever, Home Depot, Colgate-Palmolive, The Walt Disney Company, Viacom, Fox Television Studies, Comcast, Bain & Co., GSO Capital (Blackstone), Cerberus Capital Management, General Atlantic, Fremantle, General Motors, and Sony, Media Link delivers advice, strategy and execution on financial and organizational restructurings, strategic alliances and acquisitions, integrated brand building, new revenue opportunities, strategic marketing and brand development, technology solutions for media, media sales and revenue generation, business development, organizational planning, liaison between media buyers and sellers and between content producers and marketers, public policy management and competitive analysis.The company was founded in 2004 by Michael Kassan the former president and Chief Operating Officer of Initiative Media Worldwide and Western International Media (the largest media buying agency at the time with billings of more than $10 billion). In 2009, he brought aboard Wenda Harris Millard, an internet advertising pioneer and a widely-known and respected marketing and media executive, to expand Media Link’s offerings and influence. The company works with a wide range of strategic advisors (former senior executives at consumer brands and integrated media conglomerates, media buyers, and agency heads,) who have in-depth operating experience and knowledge in the specialties applicable to client needs.

Fortune 10 company considered the Communications and Entertainment industry leader and rated by Forbes Magazine as the world’s most admired telecommunications companyPrior to joining Media Link LLC, spent 14 years with AT&T in various marketing and advertising positions. Spent the last 6 years as the Executive Director of Sponsorships and Events overseeing global sponsorship strategy, contract negotiations and development and implementation of industry-leading marketing activation programs. Managed an organization of 50+ people, a sponsorship portfolio of 55+ best-in-class partnership and an annual operating budget in excess of $150M. Partnerships led included the US Olympic Committee, The Masters, NCAA, Williams Formula One, PGA Tour and numerous MLB, NFL, NBA and NCAA team properties and Music and Entertainment partnerships. Led AT&T’s sponsorship integration through mergers with SBC Communications, BellSouth and Cingular Wireless that transformed the company from a wired telecommunications company into a global communications and entertainment enterprise. AT&T’s sponsorship portfolio played a key role in driving consumer perceptions of this brand transformation. Sponsorships were used to connect with consumers via experiential engagements allowing them to interact with “The New AT&T” first-hand, thereby enhancing brand perception and driving transactions. My sponsorship organization was recognized for their market leadership via receiving over 21 industry-awards between 2006 and 2008.

Served in multiple capacities as Advertising Director over wireless, consumer wired, and enterprise business units. Led teams of internal advertising professionals and external agencies in the development and execution of advertising strategies, campaigns and programs aimed at achieving business unit sales and revenue goals. Manage annual budgets in excess of $100 million. Led advertising brand transition initiatives on the wireless business and SBC's first ever market expansion efforts.

Developed brand, product and marketing strategies for the U.S. Hispanic market that represent almost $1 billion in annual revenues to SBC. Included lifecycle management of the Hispanic Market, existing products and newly deployed products.. Managed cross-functional teams of internal marketing, sales channels and external marketing and advertising agencies in the development and implementation of programs. Established as corporate-wide subject matter expert on ethnic markets to assist other subsidiaries in their development of ethnic marketing initiatives.