We are a holistic financial planning firm that believes in the creation of a comprehensive financial roadmap for our clients. We believe in building a strong foundation through maximum protection strategies, cash value insurance, and fee-based wealth management solutions. Our efforts are focused towards creating and furthering an environment where financial professionals can fully dedicate their attention to their clients. We build balanced financial planning practices where planners own and run their own businesses at an elite level of service for an optimal client experience. We provide support and resources through practice development, professional coaching, continuing education, advanced technology utilization, and financial planning business model integration for planners to not only envision, but to execute – a multi-disciplinary practice.We invest in the highest caliber financial professionals who believe that integrity, honesty, and character matter, who provide exemplary service to their clients, and who desire to build a prosperous financial planning practice. If you’re struggling with resources, support, culture, and/or ownership of your practice, or don’t have a clear path to create the practice you envision, we would love to have a conversation.Web site: www.ericfgross.comPhone: 925-979-2300Email: ericgross@financialguide.comEric Gross is a registered representative of and offers securities and investment advisory services and financial planning through MML Investors Services, LLC., member SIPC. Supervisory address: 6701 Koll Center Parkway, Ste 140, Pleasanton, CA 94566 . Phone: 925-979-2300Eric Gross is licensed to sell insurance in AL, AZ, CA, CO, GA, ID, KY, MI, MO, NY & TX and securities in AL, AZ, CA, FL, GA, HI, ID, IL, KY, MA, MI, MO, MT, NV, NY, RI, TX & WA and cannot communicate with, nor respond to, requests from people who reside in states where he is not licensed to conduct insurance and/or securities business. CA License number: 0G48164; FL License number: W418997; TX license Number: 2368611.Designations: CFP - CERTIFIED FINANCIAL PLANNER™CLTC - Certified in Long Term Care Licenses:Series 7, Series 66, Life, Accident and Health InsuranceCRN202302-279257