Eric Fluet, Icae Email and Phone Number
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With 30 years of experience working with leading corporations in the hospitality industry, I have a proven track record of spearheading innovative and results-driven marketing campaigns. My specialties range from data analysis to strategic planning & development, entrepreneurial project management, sales management, public & community relations.
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Owner And President Marketing Strategy And ExecutionGet It Done MarketingNew York, Ny, Us -
Owner And President Marketing Strategy And ExecutionGet It Done Marketing Mar 2017 - PresentRidgewood, New Jersey, UsIn 2017 I founded Get It Done Marketing after two decades of marketing and operations experience at Six Flags and Merlin Entertainments. Since 1995, I've partnered with over 30 parks and resorts, from small family water parks to large multi-location organizations.Partners best leverage Get It Done Marketing to optimize resource allocation, filling temporary or ongoing bandwidth needs on their corporate marketing teams. Get It Done Marketing is also used to provide strategic guidance and support to emerging marketing professionals and fill leadership voids. Think of me as a freelance marketing VP. -
Head Of Marketing And Sales Madame TussaudsMerlin Entertainments Plc Oct 2014 - Mar 2017Poole, England, GbWith clear insights, strategic development and effective leadership, I championed a new era of interactivity and engagement for the brand, changing the face of marketing at Merlin’s highest profile business in North America. As a senior leader, I aligned and motivated operating and non-operating departments, directed strategy and drove bottom line growth.• Successfully aligned diverse stakeholders throughout the organization advancing critical, time sensitive projects• Without a GM for 10 months, I managed capital projects from inception through construction, launch and the introduction of related secondary revenue products• Leveraged research to turn around a multi-year decline, generating a 6% increase in visitors• Improved the attraction’s approach to media planning and buying• Produced the first TV commercial in 16 years, increasing revenue 12%• Executed a street team strategy, driving 40k visits and $117k • Successfully launched the world’s first “Hyper-Reality” VR experience as a part of the largest marketable expansion in nearly a decade, driving over $600k• Introduced a new ticket strategy leveraging existing products, increasing revenue 14%• Launched 18 new products as the attraction spokesperson • Renegotiated a long-standing partnership with the PR agency to align with the forward-looking needs of the business driving record media coverage for two consecutive years• Managed a team of 30+ in multiple departments -
Director Of Marketing & SalesSix Flags Dec 2008 - Oct 2014Arlington, Texas, UsI directed all marketing efforts for a high-profile resort in a small upstate NY tourist town, successfully managing a balance of strategic and tactical marketing efforts to drive three record season pass sales years and the first profit in the hotel’s history. This also involved managing relationships with hotel partner/owners, town residents, business and community leaders and local politicians.• Generated record season pass revenue; increasing revenue 57%, unit sales 52% and average price 38% through pricing, product expansion and company benchmark market penetration• Developed and executed strategies increasing the hotel business 14 margin points and free cash 250% • Branded the hotel indoor water park as a standalone attraction and introduced a one day ticket program generating $1M in annual ticket revenue• Effectively leveraged P&L growth increasing margin 4 points• Increased e-commerce revenue 74% and teen/young adult attendance 25% despite reduced media spending• Achieved record attendance and revenue for three consecutive Fright Fest events• Successfully managed the $1.2M Holiday in the Park program generating 21k visitors in 22 days• Managed a team of 50+ in multiple departments -
Advertising And Promotions ManagerSix Flags Oct 2006 - Nov 2008Arlington, Texas, UsI networked with media outlets, agencies, internal departments and external partners to generate attendance, revenue, season pass sales and brand awareness in southern Texas.• Realigned promotional programs, doubling attendance and revenue• Record season pass sales, +70% YOY exceeding budget by 80%• Managed a team of ten -
PromotionsSix Flags Apr 2003 - Oct 2006Arlington, Texas, UsI managed over 300 concerts and events, leveraging relationships with radio, television and print partners in the New York and Philadelphia DMA’s to create compelling, volume driving promotions for the theme and water park. -
Marketing & SalesSix Flags May 1995 - Apr 2003Arlington, Texas, UsPromoted through multiple roles at Six Flags New England including time in the Group Sales, Marketing and Operations divisions. Negotiated with past and prospective marketing partner’s and explored new opportunities to sell sponsorships. Generated and followed through on sales leads to sell company picnics and discount tickets. Managed collateral pieces from design through printing process and distribution and pitched Capital announcement & opening stories to local media in collaboration with the Public Relations Manager.
Eric Fluet, Icae Skills
Eric Fluet, Icae Education Details
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Westfield State UniversityBusiness With A Concentration In Marketing -
Cchs
Frequently Asked Questions about Eric Fluet, Icae
What company does Eric Fluet, Icae work for?
Eric Fluet, Icae works for Get It Done Marketing
What is Eric Fluet, Icae's role at the current company?
Eric Fluet, Icae's current role is Owner and President Marketing Strategy and Execution.
What is Eric Fluet, Icae's email address?
Eric Fluet, Icae's email address is er****@****nts.biz
What is Eric Fluet, Icae's direct phone number?
Eric Fluet, Icae's direct phone number is +120196*****
What schools did Eric Fluet, Icae attend?
Eric Fluet, Icae attended Westfield State University, Cchs.
What skills is Eric Fluet, Icae known for?
Eric Fluet, Icae has skills like Theme Parks, Marketing, Market Research, Hotels, Graphic Design, Project Management, Event Management, Event Planning, Entertainment, Social Media Marketing, Trade Shows, Social Networking.
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