Works with people at all levels across companies with a collaborative style to provide strategic direction with measurable purpose. Produces enterprise-wide integrated marketing operations with the planning and programs to drive brands, lead generation and sales. Contributes to executive team understanding, direction and action. Transforms marketing from unfocused tactics and overhead to a strategic revenue driver. Strong record of building the most effective market analysis, plans, marketing teams, processes, tools, programs, metrics and reporting from the ground up. Adept at producing structure from chaos in organizing products, markets and audiences. Implements marketing and sales systems that produce results. Core competencies include:Market Analysis Strategic PlanningBrand Management Digital MarketingGlobal Marketing ManagementProduct Development and LaunchCross-Functional Team LeadershipInbound Marketing, Account Based Marketing and Martech Stack implementationCustomer Relationship Management (CRM) and strategic selling processes
Listed skills include Management, Marketing Strategy, Energy, Product Marketing, and 52 others.