Eric Flynn Email & Phone Number

Houston, Tx, Us

Develop and head marketing operations as part of the leadership team for a decarbonization startup in its global commercialization stage. In one year, with limited resources and rapidly progressing company, developed market structure, brand and culture, digital road map, marketing automation and CRM producing millions of targeted market exposures, tens of thousands of market engagements, thousands of active contacts in HubSpot and hundreds of sales opportunities.

Houston, Tx, Us

Consult with executive teams for a variety of industrial, technology and SaaS clients on developing market position, brand strategy, effective marketing operations, martech, messaging and content. Act as fractional CMO for several clients.

Toronto, Ontario, Ca

Responsible for managing all corporate marketing functions for this $1.5B manufacturing and services company, including market analysis, planning, budgeting, product marketing and communications. Work with division vice presidents on integration of acquired companies. Facilitate, collaborate and build teamwork across diverse marketing talent throughout the organization. develop and implement major global strategic initiatives.Consolidated market data, analysis and reporting for strategic planning, operations and sales activities reducing duplication and cost by 30% while improving the availability and consistency of market information across the organizationConverted disparate and inefficient activities into integrated, coordinated and more focused operations, programs and campaigns. Reduced budget and headcount by more than 50%Established Shawcor’s market position by structuring products to markets and rebranding the company as a major integrated energy solutions providerCollaborated with division vice presidents on integration and assimilation of acquired companies and pursuit of new marketsConsolidated and improved the digital marketing of nine companies producing a 180% CAGR for inbound engagement with more than 300 leads per month assigned in CRM and reported in real-time business intelligence reportsEquipped business development and sales teams with seamless web-based market information, prospect interaction and customer relationship management tools to facilitate more successful sales processes.

Toronto, Ontario, Ca

Developed marketing group, plans and programs for pipeline performance division. Integrated legacy companies and transformed marketing operations. Directed global team to execute marketing initiatives successfullyAssessed business needs and implemented a plan for developing the building blocks of a solid marketing department. Integrated plans, operations, branding and promotions for four legacy companies, increasing marketing results while reducing budget more than 50%Produced and delivered on a digital roadmap including social, search, website, inbound marketing and CRM. Implemented Salesforce, HubSpot and a new website, which resulted in sales contacts being recorded and followed up on by sales for the first timeWorked closely with President and Vice President of Finance developing an annual strategic planning process for 2017, leading to better market focus, a streamlined planning process, more useful BOD reports and quarterly tracking Managed global marketing operations through a transitional year for the company during the deep market decline of 2016.

London, Gb

Lead global B2B marketing operations for drilling product group on behalf of this $1.5B global engineering, risk and reliability, technical and business services organization with 9,000 employees. Created centralized marketing programs, including websites, collateral and promotional campaigns, and CRM. Championed creation of the company’s first mobile device sales application, a robust tool using multiple databases and the Web to combine products into a single animated presentation used by salespeople globally to sell a wide array of products across different markets.Launched global marketing strategy using social posts and blogs, webinars, landing pages, articles and speaking at technical conferences to raise band name awareness and lead generation.Positioned and promoted a single unified drilling industry brand subsequent to the merger of the top two drilling industry inspection and technical services companies.

London, Gb

Member of the Americas senior management team, directed a group of six professionals marketing a full range of energy products across upstream, downstream, power and manufacturing markets within the Americas. Developed market strategy, implementation plans and conducted ROI analysis. Met with business unit leaders to understand their offerings. Collected and structured all products, services, capabilities, markets and audiences. Produced a unified product list and positioned the newly combined companies as Lloyd's Register Energy. Migrated all legacy promotions to the Lloyd's Register Energy brand.Directed development of Lloyd's Register Energy’s first website, collateral, and product communication plan, resulting in 5000+ unique visits monthly and generating 100 new contacts per month via multiple calls to action managed with HubSpot. Spearheaded four-month strategic planning process with asset integrity services product line team, including market and competitive analysis and product portfolio analysis, resulting in 20% improvement in financial performance within a year.Served on global Salesforce implementation management team and lead Salesforce implementation and management in the Americas.Established and managed an improved proposals team, integrated with Salesforce and content management to increase the efficiency and success rate of closing sales for the region.Developed and produced the annual Safety Driven Performance industry conference drawing professionals from arond the world to discuss risk and integrity related subjects.

Denver, Co, Us

Served as head of Marketing for P2 Energy subsequent to multiple acquisitions including Tobin (previous employer). Initiated marketing strategies for six major SaaS product lines and 50+ products to drive brand awareness and revenue. Established a cohesive corporate culture after successfully managing change across marketing operations following five acquisitions in just one year. Collaborated with COO and vice presidents on positioning and communicating organizational and strategic change.Led, motivated and developed five direct reports to manage multiple global projects in writing, content marketing, creative design, events and web development.Directed website redesign of five companies and 700+ web pages into a cohesive site that launched in less than four months. Developed registration and secure e-commerce that captured prospect information and generated 1,000+ active accounts in the first six months.Increased website traffic and conversions, elevating the company's brand name awareness and volume of sales prospects.Produced annual user conferences in North America and the Middle East for more than 800 attendees covering back-office software, data and services.

Managed all marketing, website, and public relations for this $40M, 300-employee provider of map data, GIS, and land management software acquired by P2 Energy Solutions.Launched product development process for data management, mapping, land management, and GIS to create ‘Tobin Insight’ system, an architecture of applications tied to multiple databases that provided relevant data predicated on audiences needs.Spearheaded development of an integrated corporate image, including brand names, logo marks, graphic standards, writing and design of printed collateral and ads for each product in a new product line.

Master Of Science - Ms, Marketing

Bachelor Of Business Administration - Bba, Management

Bachelor Of Business Administration - Bba, Marketing