Eric Foellmer work email
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Creative, strategic marketing leader with a proven ability to drive sustainable growth for technology companies of all sizes and stages. I am a builder of high-impact brands, strategies and teams, with progressive experience developing and executing successful commercial and investor-focused strategies. Specialties: • Positioning companies for rapid, sustainable growth• Media and investor relations • Go-to-market strategy / brand development• Digital & social media marketing• Strategic messaging and content marketing• Product marketing and launch enablement• Demand generation and event management• Program planning, execution and analysis• Team building, leadership and development• Supporting transitions from start-ups to publicly traded companies • Industrial automation, robotics, electric fleet vehicles and clean energy technologiesCurrent Certifications:• Professional Certified Marketer (PCM), American Marketing Association• Certified Digital Marketing Professional (CDMP), Digital Marketing Institute
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Vice President Of MarketingVoliroBoston, Ma, Us -
Head Of MarketingField Ai May 2024 - PresentLeading the marketing function at Field AI, a transformative robotic embodied AI company that is enabling unprecedented levels of field-proven autonomy in unmanned and unstructured environments.
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Executive Marketing Advisor | Technology Startup CmoSelf-Employed Jun 2023 - PresentProviding executive marketing strategies, execution and leadership for early- and mid-stage startup technology companies looking to scale their commercial organizations, fortify their marketing processes, and drive rapid revenue growth. I offer a full range of executive level marketing advisory services, CMO consulting, plan development and project management to help lean marketing teams maximize their impact on the business.
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Vice President Of MarketingBoston Dynamics Mar 2022 - Jun 2023Waltham, Ma, UsInclusive responsibility over strategy, project execution and leadership of the marketing organization at Boston Dynamics. Doubled the size of the team in my first year while shifting our go-to-market strategy to more effectively target core industries and applications. Revitalized our messaging strategy to better communicate the value of our robots, while broadly expanding our demand generation capabilities to improve sales lead quality, quantity, and qualification processes, resulting in an increase in marketing qualified leads by over 60% YOY. -
Director Of MarketingXl Fleet Mar 2018 - Mar 2022Boston, UsLed the marketing organization for a leading provider of vehicle electrification solutions for commercial and municipal fleets, with responsibility across branding, media and investor relations, content, demand generation and all aspects of digital marketing. Developed and implemented marketing strategies that have: helped establish XL Fleet as an industry thought leader; scaled the company for growth; and driven the transition from start-up to publicly traded company on the NYSE. -
Chief Marketing OfficerTend.Ai Feb 2017 - Mar 2018Led the strategic and tactical marketing function of a cloud robotics company delivering innovative monitoring and analytics software to manufacturers. Built and launched a new corporate brand from scratch; developed and executed against a comprehensive go-to-market strategy; generated demand and drove pipeline growth at all stages of the buyer journey.
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Senior Director, Marketing Communications & Content StrategyDude Solutions Dec 2015 - Feb 2017Cary, Nc, UsLed the brand and content strategy for the leading SaaS provider of operations management solutions. Built an in-house agency of identity, content and design specialists that consolidated several companies across multiple industries into a single brand and voice. -
Manager, Product Marketing And Marketing CommunicationsRethink Robotics Apr 2012 - Dec 2015Drove the product marketing and marketing communications efforts of an innovative automation technology company that was globally recognized by industry, business and consumer media. Responsible for messaging, brand identity and content development across all channels, and helped launch and define a new category of automation: collaborative robotics.
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Product Marketing DirectorParametric Technology Corporation Nov 2009 - Mar 2012Boston, Massachusetts, UsDeveloped clear, powerful, differentiated product and corporate messaging to support PTC’s Product Lifecycle Management (PLM) enterprise software solutions. Managed content, production, sales training and promotion of the PTC Value Roadmap – a comprehensive customer engagement tool that connects C-level strategies with software-enabled PLM best practices. -
Marketing Director, Cnc Business (And Other Titles)Ge Fanuc Intelligent Platforms Jan 2002 - Nov 2009Led the commercial marketing function for GE Fanuc’s Computer Numerical Control (CNC) business, a $240M business unit within GE Fanuc Intelligent Platforms. Managed the global marketing efforts of the business, from strategy development to execution of all marketing communications plans and programs; re-launched company website as a user-focused portal, and helped drive a 14% growth in software sales to a traditionally hardware-centric audience.Previously served as senior marketing communications specialist, providing strategic product marketing support across GE Fanuc's full technology portfolio, including software, hardware, CNC and embedded systems.
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Senior Marketing WriterAlpert & Alpert, Inc. Sep 1999 - Nov 2001Generated concepts and copy while supporting business development in this dynamic creative agency. Led the development of copy and concepts for all creative deliverables. Contributed heavily to client acquisition, increasing new business by 20% year over year.
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Creative Services ManagerThe Promarc Agency Oct 1997 - Jun 1999Founded and managed the marketing firm’s in-house creative agency, with 1998 revenues of over $500k. Responsible for leading business development efforts as well as providing concepts and copy for our clients' creative deliverables; more than doubled agency creative revenues from previous year.
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Account ExecutiveFerrare & Fleming Nov 1994 - Oct 1997Managed national business-to-business and consumer accounts in this advertising and PR agency. Provided advertising and public relations program management to my clients; supported advertising strategy and developed press kit materials, media lists, PR clip reports, and competitive analyses.
Eric Foellmer Skills
Eric Foellmer Education Details
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American UniversityPublic Communication -
Ursinus CollegePsychology
Frequently Asked Questions about Eric Foellmer
What company does Eric Foellmer work for?
Eric Foellmer works for Voliro
What is Eric Foellmer's role at the current company?
Eric Foellmer's current role is Vice President of Marketing.
What is Eric Foellmer's email address?
Eric Foellmer's email address is ef****@****ail.com
What is Eric Foellmer's direct phone number?
Eric Foellmer's direct phone number is +151328*****
What schools did Eric Foellmer attend?
Eric Foellmer attended American University, Ursinus College.
What skills is Eric Foellmer known for?
Eric Foellmer has skills like Product Marketing, Marketing Strategy, Integrated Marketing, Demand Generation, Program Management, Cross Functional Team Leadership, Marketing Communications, B2b, Competitive Analysis, Lead Generation, Product Launch, Crm.
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