Eric Foellmer Email & Phone Number

Boston, MA, US

Leading the marketing function at Field AI, a transformative robotic embodied AI company that is enabling unprecedented levels of field-proven autonomy in unmanned and unstructured environments.

Providing executive marketing strategies, execution and leadership for early- and mid-stage startup technology companies looking to scale their commercial organizations, fortify their marketing processes, and drive rapid revenue growth. I offer a full range of executive level marketing advisory services, CMO consulting, plan development and project.

Waltham, MA, US

Inclusive responsibility over strategy, project execution and leadership of the marketing organization at Boston Dynamics. Doubled the size of the team in my first year while shifting our go-to-market strategy to more effectively target core industries and applications. Revitalized our messaging strategy to better communicate the value of our robots, while.

Boston, US

Led the marketing organization for a leading provider of vehicle electrification solutions for commercial and municipal fleets, with responsibility across branding, media and investor relations, content, demand generation and all aspects of digital marketing. Developed and implemented marketing strategies that have: helped establish XL Fleet as an industry.

Led the strategic and tactical marketing function of a cloud robotics company delivering innovative monitoring and analytics software to manufacturers. Built and launched a new corporate brand from scratch; developed and executed against a comprehensive go-to-market strategy; generated demand and drove pipeline growth at all stages of the buyer journey.

Cary, NC, US

Led the brand and content strategy for the leading SaaS provider of operations management solutions. Built an in-house agency of identity, content and design specialists that consolidated several companies across multiple industries into a single brand and voice.

Drove the product marketing and marketing communications efforts of an innovative automation technology company that was globally recognized by industry, business and consumer media. Responsible for messaging, brand identity and content development across all channels, and helped launch and define a new category of automation: collaborative robotics.

Boston, Massachusetts, US

Developed clear, powerful, differentiated product and corporate messaging to support PTC’s Product Lifecycle Management (PLM) enterprise software solutions. Managed content, production, sales training and promotion of the PTC Value Roadmap – a comprehensive customer engagement tool that connects C-level strategies with software-enabled PLM best practices.

Led the commercial marketing function for GE Fanuc’s Computer Numerical Control (CNC) business, a $240M business unit within GE Fanuc Intelligent Platforms. Managed the global marketing efforts of the business, from strategy development to execution of all marketing communications plans and programs; re-launched company website as a user-focused portal.

Generated concepts and copy while supporting business development in this dynamic creative agency. Led the development of copy and concepts for all creative deliverables. Contributed heavily to client acquisition, increasing new business by 20% year over year.

Founded and managed the marketing firm’s in-house creative agency, with 1998 revenues of over $500k. Responsible for leading business development efforts as well as providing concepts and copy for our clients' creative deliverables; more than doubled agency creative revenues from previous year.

Managed national business-to-business and consumer accounts in this advertising and PR agency. Provided advertising and public relations program management to my clients; supported advertising strategy and developed press kit materials, media lists, PR clip reports, and competitive analyses.

Master Of Arts, Public Communication

Bachelor Of Arts, Communication Arts, Psychology