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I’m a commercially and creatively-fluent brand and integrated marketing leader, in my happy place helping great brands break through walls, sparking fandom and driving growth.My sweet spot is connecting silos with a common, exciting mission: Unifying everyone from the C-suite to the Creative team to solve diverse challenges. I create the conditions where people and brands can do the best, most effective work of their careers.19+ years of real-world, global experience leading integrated teams, internally + externally. Insisting on strong foundations, but nimble enough to cut across the field when opportunity knocks. Nerding out: The #FutureofWork and how emerging technologies can make us more insightful and effective - not just more efficient. Individually and on the enterprise level. Above all, I strive to live and work with integrity and curiosity.A FEW THINGS I KNOW TO BE TRUE:> The greatest brands are built from the inside out. > A more beautiful question can inspire fresh thinking, opening doors we never expected. (h/t Warren Berger)> Great ideas can come from anywhere, but great ideas are worthless without matching execution.> If I fill my head, I can trust my gut. Experience + intuition allows me to see around corners.> Expressing gratitude can set the tone for a great meeting, a great day, and a great relationship.BRAND & CATEGORY EXPERIENCE:Integrated brand platform planning and management across many categories, channels, and global markets. Also quite a bit of biz dev. Some brands I've partnered with:OREO / MondelezCLIF BarVolkswagenTrek BikesMicrosoftREIVail ResortsAlterra (Intrawest)Kraft Mac & CheeseHeinekenMilka adidasFamous FootwearMondelez SnackFutures CoLabNestle (Accelerator Team)ConocoCoinstarThriventHagertyBAYADATaco John'sEinstein Bros. BagelsCafe RioPizza PatronLarkburgerFood & bev founders GIVING A CRAP:I've enjoyed teaching advertising classes at the University of Colorado Boulder. Evangelizing Creative Brand Leadership and capstone campaign projects. As much as I love creative advertising, I know that the best answer often isn't an ad. I'm a fierce advocate for strategic creative and insist that briefs should challenge assumptions and be helpful - not just a to-do list. I recognize good work when I see it. And I have a passion for helping others see it, too.HUMAN STUFF:Husband, dad, mountain man, amateur pizza chef, and recovering singer-songwriter. One day I may finally write a how-to guide on methodically brainwashing your kids into heeding the call of the mountains.
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Svp, Client LeadershipDentsu Creative Oct 2021 - Oct 2024- Oversaw the growth and expansion of my client portfolio from low seven figures to high eight figures, achieving sustained revenue growth under my remit of over 700%. - Successfully protected and expanded revenue during a period of economic uncertainty by fostering trust-based client relationships, driving creative and operational excellence, and leveraging cross-agency collaboration to deliver measurable results.- Lead for huge, fully integrated LTE launches, Mondelez / OREO x entertainment partnerships with Disney/Star Wars, Nintendo, Universal Music Group, 🏳️🌈 🏳️⚧️ Purpose, & Social leadership - Social for CLIF, Sour Patch Kids NutterButter + 11 other Mondelēz brands- Haleon consumer health (ChapStick, Emergen-C, TUMS, Prep H, Robitussin, Nexium)- Famous Footwear- Heineken Global -
Sr. Director, Brand Leadership (Contract / Freelance)Freelance Apr 2021 - Oct 2021Interact (full-time contract) / interactbrands.com- Oversaw critical new business wins, including "Win without Pitching" approach to building strong business relationships.- Overall studio biz dev, agency repositioning, and digital process optimization. - Deep dive into CPG, food & bev. Strong focus on BFY, LOHAS, retail & DTC.- Embedded partnership with owners on the future, business model, and revenue channels. Mezcla / eatmezcla.com- Consulting with Co-Founder and brand team on brand strategy & language, packaging design, agency management.(Best protein bar on the market, IMHO)
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Adjunct Faculty InstructorUniversity Of Colorado Boulder Aug 2016 - May 2021Boulder, Colorado, Us- Creative Brand Leadership- Strategic Communication Campaigns (Senior capstone course) -
Vp, Brand LeaderBarkley Jan 2020 - Feb 2021Kansas City, Mo, Us• Led clients to outperform competition through COVID, achieving positive growth during the most challenging time in our client's long careers.• Spearheaded sales comps, driving success in strategy, social strategy, menu innovation, and creative development.• Achieved outstanding results in support of promo windows and new product launches. -
Brand DirectorBarkley Feb 2013 - Dec 2019Kansas City, Mo, Us• Led multiple project and retainer accounts, driving new business growth and brand development initiatives.• Collaborated with cross-functional teams to innovate and create solutions for diverse business problems.• Achieved significant revenue growth and brand success through creative strategies and inventive approaches. -
Account LeadGrenadier Feb 2013 - Jun 2018Boulder, Colorado (Co), UsCritical leader of agency and client workflow, overseeing relationships, strategy, creative development, production, and budgets across 8+ clients at a time.• Represented agency in new business efforts and forward-thinking planning.• Instrumental in growing Grenadier into a thriving national creative and strategic shop, setting up for full acquisition by Barkley in 2018. -
Global Sr. Content (Account) SupervisorCrispin Porter Bogusky Oct 2010 - Feb 2013New York, Ny, UsKraft Mac & Cheese (US)Milka (Global, Kraft Foods / CP+B Europe) -
Global Content (Account) ManagerCrispin Porter Bogusky Aug 2006 - Oct 2010New York, Ny, UsVOLKSWAGEN, GLOBAL MICROSOFT, VAIL RESORTS.GLOBAL MICROSOFT:- Trusted as sole agency rep in campaign testing across German and French markets before global launch- Launched the consumer facing "Windows Phone" brand in the US, UK, Germany and France in 2009. Managed the creation and release of interactive deliverables including the windowsphone.com Consumer Landing Environment, groundbreaking interactive Silverlight consumer demos, and online banners for international markets.- 2010 Global Windows Phone 7 consumer launch (TV, Digital, OOH) for N. America, Europe and Australia.VOLKSWAGEN:- Strategic planning and activation of sports and music event sponsorship events and partnership marketing programs for client Volkswagen of America, Inc., including partnerships with Live Nation, Trek Bicycles (Trek/VW Racing Team), Vail Mountain Games (Teva), Sundance Film Festival and Bonnaroo Music Festival.- Retail: Marketplace Account Leadership for all of Volkswagen of America's Retail marketing needs including the nationwide network of 600+ VW Dealers. Work daily with field colleagues and Clients as well as VWoA corporate Clients to design and execute national marketing campaigns at the retail level. - Digital: Managed many of the dealer and retail interactive efforts for VW of America, including national and regional sales events, current models and five new model launches in one year. Also manage and produced creative retail messaging on vw.com and 30+ individual Dealer Advertising Association websites in all of VW's major U.S. markets.- Creative Account Leadership of national advertising campaigns and launches for client VWoA. Including the development and presentation of VW's "Das Auto" re-branding campaign.VAIL RESORTS: EpicMix product for Vail Resorts.MDC PARTNERS: - Managed content, Client, and project management for the new MDC-Partners.com site. -
Event And Partnership Marketing / Experiential ManagerFreelance Oct 2005 - Aug 2006Trusted freelance hire to be a quick study, intuitive reader of situations, and run experiential event marketing activations, expertly representing brands and generally help make clients' and employers' lives easier. I was often invited back to multiple projects on the same brand.
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Brand Promotions SpecialistVolkswagen Of America, Inc Apr 2005 - Oct 2005Reston, Virginia, Us+ freelance experiential brand marketing work through June 2006.Supported Brand Promotions Manager in planning and activating nationwide consumer sponsorships and brand partnerships. Planned and executed experiential brand presence and facilitated large vehicle fleet. Coordinated and executed sponsorship/partnership logistics directly with Trek Bicycles and Teva, including managing Trek and Teva sponsored athletes as part of VW partnership programs.Learned a ton about the inner workings of a beloved brand's marketing dept. and working with agency partners (Arnold, then CP+B). Trusted with travel assignments and asked to return for future projects. -
Retail Specialist / Green VestRei Jun 2000 - Oct 2001Seattle, UsKid in a candy store. Where I began my love affair with fun, steep learning curves, and brand culture. I keep this on my LinkedIn because it was my first professional job with real mentors, community, and passion.
Eric Forsyth Skills
Eric Forsyth Education Details
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University Of Colorado Boulder - Leeds School Of BusinessMaster Of Business Administration - Mba -
Brigham Young University - IdahoGerman
Frequently Asked Questions about Eric Forsyth
What is Eric Forsyth's role at the current company?
Eric Forsyth's current role is Brand Marketing & Creative Leader | CPG, Tech, & Purpose (Former: Agency Lead, Volkswagen, REI, University Lecturer/Coach, MBA).
What is Eric Forsyth's email address?
Eric Forsyth's email address is er****@****ail.com
What is Eric Forsyth's direct phone number?
Eric Forsyth's direct phone number is +130338*****
What schools did Eric Forsyth attend?
Eric Forsyth attended University Of Colorado Boulder - Leeds School Of Business, Brigham Young University - Idaho.
What are some of Eric Forsyth's interests?
Eric Forsyth has interest in Cooking, Doing Hard Things, 2 Small Kids And Black Lab, Making Music, Spending Time In The Mountains, Spending Quality Time With My Wife.
What skills is Eric Forsyth known for?
Eric Forsyth has skills like Advertising, Online Advertising, Social Media, Integrated Marketing, Marketing, Social Media Marketing, Digital Strategy, Marketing Communications, Marketing Strategy, Online Marketing, Digital Marketing, Creative Direction.
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