I’m a commercially and creatively-fluent brand and integrated marketing leader, in my happy place helping great brands break through walls, sparking fandom and driving growth.My sweet spot is connecting silos with a common, exciting mission: Unifying everyone from the C-suite to the Creative team to solve diverse challenges. I create the conditions where people and brands can do the best, most effective work of their careers.19+ years of real-world, global experience leading integrated teams, internally + externally. Insisting on strong foundations, but nimble enough to cut across the field when opportunity knocks. Nerding out: The #FutureofWork and how emerging technologies can make us more insightful and effective - not just more efficient. Individually and on the enterprise level. Above all, I strive to live and work with integrity and curiosity.A FEW THINGS I KNOW TO BE TRUE:> The greatest brands are built from the inside out. > A more beautiful question can inspire fresh thinking, opening doors we never expected. (h/t Warren Berger)> Great ideas can come from anywhere, but great ideas are worthless without matching execution.> If I fill my head, I can trust my gut. Experience + intuition allows me to see around corners.> Expressing gratitude can set the tone for a great meeting, a great day, and a great relationship.BRAND & CATEGORY EXPERIENCE:Integrated brand platform planning and management across many categories, channels, and global markets. Also quite a bit of biz dev. Some brands I've partnered with:OREO / MondelezCLIF BarVolkswagenTrek BikesMicrosoftREIVail ResortsAlterra (Intrawest)Kraft Mac & CheeseHeinekenMilka adidasFamous FootwearMondelez SnackFutures CoLabNestle (Accelerator Team)ConocoCoinstarThriventHagertyBAYADATaco John'sEinstein Bros. BagelsCafe RioPizza PatronLarkburgerFood & bev founders GIVING A CRAP:I've enjoyed teaching advertising classes at the University of Colorado Boulder. Evangelizing Creative Brand Leadership and capstone campaign projects. As much as I love creative advertising, I know that the best answer often isn't an ad. I'm a fierce advocate for strategic creative and insist that briefs should challenge assumptions and be helpful - not just a to-do list. I recognize good work when I see it. And I have a passion for helping others see it, too.HUMAN STUFF:Husband, dad, mountain man, amateur pizza chef, and recovering singer-songwriter. One day I may finally write a how-to guide on methodically brainwashing your kids into heeding the call of the mountains.
Listed skills include Advertising, Online Advertising, Social Media, Integrated Marketing, and 37 others.