Eric Piché Email & Phone Number

Toronto, On, Ca

Toronto, Ontario, Canada

Toronto, Canada Area

Leading the implementation of the Data Strategy for the Ministry of Citizenship & Immigration and subsequently for the Citizenship & Immigration Division within MCCSS. - Defined outputs and outcomes of a successful data strategy, as well as data collection and dashboard reporting to assess and communicate performance. - Designed & launched the Ministry's first Data Culture Survey to benchmark current state and to deploy as yearly program monitoring tool. - Designed data analysis skills development curriculum and provided practical, in-class training to ministry staff. - Developed and implemented Data Governance structure for the Ministry, in collaboration with stakeholders.

Toronto, On

Hired by the Digital Services Transformation Branch to lead a research project to better understand the needs of benefits recipients with regard to service delivery, particularly with a view to optimizing the online experience and to improve access and outcomes for Ontarians. • Leading a multi-ministry research project while negotiating and managing the needs of diverse stakeholders• Reconciling the research needs of multiple partners and clearly articulating these in a Request for Services• Led the procurement process to a successful outcome, including evaluation of proposals and vendor selection• Collaborated with partners to methodically ensure objectives were met via various research methods• Supporting the drafting of various research instruments such as a survey tool• Collaborated with internal partners to optimize an Analytics & Reporting framework for the Branch, including governance, KPI and metric definition and reporting• Contributed to the Division-wide Service Design Review Team to ensure the needs of end-users were included in all projects• Conducted usability testing and reviews for various design & optimization projects focused on better outcomes

Toronto, On

Hired to conduct research, assess current state of data management with the goal of elaborating, in partnership with all stakeholders, a Ministry-wide data analytics strategy. • Stakeholder engagement, relationship management, needs assessment• Developed a customized Data Management and Analytics Maturity model• Led Immigration Division’s completion of the Open Data Inventory

Toronto, Ontario

Key leader of the newly formed eCommerce team, created to optimize the digital funnel for improved customer experience and revenue growth. The specific focus of this role was to develop a mature and capable Digital Analytics Practice. • Assessed current-state and developed roadmap for future Digital Analytics Practice• Developed documentation and implemented processes to support fledgling analytics practice• Managed multiple vendor relationships as part of the implementation of the Digital Analytics Practice• Conducted stakeholder interviews to establish performance measurement framework for current website and new website• Completed full-data audit of existing implementation to assess current-state data quality• Designed & offered end-user training classes and office hours to build internal capacity in Digital Analytics.• Key leadership role in developing the first-ever Testing & Optimization function at Air Canada• Developed the first Enterprise-level Revenue & Acquisition dashboard for Air Canada • Gathered requirements for and designed executive-level conversion dashboard• Provided reporting and in-depth analyses to stakeholders to foster data-driven decisions

Toronto, Ontario

Hired as part of the digital team in order to implement a Digital Analytics practice for the existing website & intranet as well as define the performance measurement strategy for the new website. • Designed and built the first Digital Enterprise Dashboard for Mackenzie• Collaborated with Marketing team to create and deploy campaign data collection methodology and performance reporting• Developed process for campaign measurement with partner agency as well as marketing colleagues• Worked closely with internal technology partners to define data collection on new website• Conducted stakeholder interviews to establish performance measurement framework for current website, new website as well as Intranet site• Quick “time-to-insight” while learning the enterprise digital analytics solution (WebTrends)• Fostered data-driven culture by socializing digital data to all levels of organization up to CMO

Toronto, On

As manager of the Insights & Analytics team, I oversaw the digital performance measurement strategy for BMO Financial Group's North American digital properties. The team provided reporting, analysis and insights to support our stakeholders' data-driven decisions.• Consulted stakeholders to develop and socialize BMO’s digital performance measurement framework. • Continuously evolved the reporting and KPI framework to better align with business objectives.• Engaged in multiple communication activities to socialize eChannel’s data-driven approach to marketing.• Implemented process improvements to better. communicate insights, engage stakeholders & drive change.• Led the selection and implementation of an enterprise-class online voice of the customer solution.

Ottawa, On

• Conducted primary and secondary research on various topics including technology forecast, e-consultation, usability testing, and taxonomy & information architecture development.• Managed Web strategy projects and teams under tight deadlines toward successful and timely completion.• Implemented media & trend monitoring newsletter to enhance knowledge sharing among staff and clients.• Designed client satisfaction surveys, cleaned data, conducted analysis and reported on findings.• Conducted interviews and focus groups and analyzed and reported on results.• Wrote content for the Web, including editing and reformatting of content and technical Web documentation in various styles to meet the needs of different audiences.

Web Intelligence, Business Intelligence/Data Warehouse

Master Of Arts (M.A.), Sociology

Bachelor Of Arts, Honours (B.A.H.), Sociology