Team Leadership: Led a team of 27 managers and sales professionals to achieve record sales numbers.- Assigned, tracked and oversaw sale and service goals, results and incentives at the departmental, branch and individual employee levels. - Introduced serve-based training to all 90+ employees. - Encouraged all employees to have a five year career plan and to indulge in at least one “passion project.” Then provided the support to help achieve those goals. - During my tenure, River Valley experienced three consecutive years of record income (2021-2023).Strategic Marketing: Evolved the corporate marketing efforts from generalized, “shotgun,” marketing to strategic, data-driven, highly targeted efforts. - Developed and implemented comprehensive, omni-channel marketing plans, achieving significant member growth surpassing competitor growth rates and generating loan growth outpacing state averages.- Identified and collaborated with key strategic third party partnerships to maximize ROI and vastly extend the capabilities of the department. - Aggressively tracked results from impressions through sales to assure success or adjust marketing strategy and tactics where needed. - Created an innovative life-cycle marketing approach to support members through key life changes as well as increasing products per household. Digital Transformation: Enhanced all digital efforts to streamline the member journey from awareness through acquisition.- Planned, designed, and launched a new website, resulting in a 12.18% increase in mobile users and a 28.3% increase in average session duration.- Planned and oversaw a comprehensive digital automation plan that relied on in-depth data analytics to drive onboarding, reboarding and member journey initiatives.- Introduced and managed AI-driven data analytics.

As Chair of the Sponsorship committee, generated 3 consecutive years of record income.

Client Management: Managed and maintained client relationships to invigorate growth and fulfill MarketMatch’s ROI Guarantee .- Simultaneously managed multiple client relationships and projects, in a fast-paced environment, to meet client deadlines and drive ROI. - Led strategy and tactical execution for clients in order to drive bottom-line growth.- Maintained client relationships through regular results reporting and effective communication.Brand Development: Defined brands that promote differentiation, engage staff, and excite consumers, leading to significant customer acquisition and reduced attrition.- Led multiple rebranding projects for clients to help them identify and nurture the organization’s brand identity. Executed the implementation of new brands and led culture change for the organizations affected.- Developed strategies and tactics that helped clients stay true to their brand while finding new ways for the organization to grow through campaigns.Team Leadership: Led a team of 10 employees to drive client success for MarketMatch.- Led and managed the client services and creative services division of the company, reporting up to the President/CEO with organizational feedback and recommendations.- Led the professional development efforts for each employee as a way to fully develop the team and evolve their talents. Business Development: Secured new client relationships for MarketMatch to drive company growth and profits.- Sought new business development techniques to attract attention to the MarketMatch brand through content delivery, including speaking events, blog publishing, and book publishing.- Managed and maintained a consistent pipeline of prospective clients while also managing existing client relationships.- Annual sales tripled during my tenure. Industry Recognition: Nationally recognized as an industry-leading expert and conference speaker on ROI, Branding, Market Segmentation, Customer Experience, and Sales Training.

Grand Poo-Bah of MarketingFocus: Strategic planning, budgeting, MCIF data analysis and implementation, developing and nurturing sales environment, success measurement• Responsible for managing a three-person department.• Utilized MCIF system to create market segmentation strategies leading to increased sales and maximized budget.• Grew membership by 12% in 3.5 years with an average services per member rate of 3.07 – leading to a 21.4% increase in total deposit and loan balances.• Created a new member welcome letter and survey that provided a 15%+ response rate and generated qualified cross-sell leads for sales staff.• Created and implemented a relationship-pricing model that contributed to increased services per member (0.29 service increase) and overall balances in its first year.• Completely redesigned a web site (www.rivervalleycu.org) to be more consumer focused and to generate incremental new member and loan applications on-line.• CUNA “Diamond Award” winner; Ohio Credit Union Systems “Marketing Brilliance” award winner (5 times); CSCU “Cameo” award winner, World Council of Credit Unions “Young Credit Union Professional” scholarship nominee.

Planned annual conference and ongoing education for credit union marketers from across the country.

Account management of LexisNexis Document Solutions, Scitex Digital Printing and Copeland Corporation. Focus: Branding, strategic development, project management, market research, public relations, database planning, web site planning, and new business development• Managed a $2 million marketing budget to meet key 2001 LexisNexis Document Solutions marketing objectives.• Planned and executed a direct mail campaign with 41% response rate to key LexisNexis Document Solutions’ prospects.• Planned and executed product launch marketing for Scitex Digital Printing’s (now Kodak) Versamark printer – positioning the brand internationally, leading to a product line extension within 3 years.

I took a brief hiatus from Flynn/Sabatino to experience Charlotte, NC. Account management of Parker Athletic Products’ OSI soccer shin guard technology, The Villages of Kinderton neo-traditional new home community and Pepito Tortillas.Focus: Branding, strategic development, project management and market research• Utilized dimensional direct mail, national print and tradeshows to significantly raise national awareness of Parker Athletic’s OSI technology among soccer coaches, players and parents.