(Partnering with Havas) I'm helping companies to transform their brand(s) and business(es).Management of brand-led businesses. Branding. Brand Management. Brand platforms. Brand communications. Marketing and Corporate communications. Design thinking. Content generation. Digital ecosystems and e-commerce. Paid, owned and earned media. I have worked, on a transition management basis or a consulting basis, for the following clients : Fondation Peugeot, Ionis Groupe, Car Avenue, La MartinièreSeuil, Engie, Télémaque (Madrigall), KeyDrivers, ThirdBridge, GuidePoint, Isalys, Carvivo.

Dragon Rouge est une agence créative mondiale, née dans le design. Basé à Paris, le groupe a des bureaux à Londres, New York, Hambourg, Varsovie, Singapour, Shanghai et Sao Paulo. 300 consultants et designers, 35 millions d'€ de marge brute/honoraires. Design thinking, corporate design, consumer branding, digital design.J'ai endossé la responsabilité des clients-clés mondiaux, du développement, du P&L et du réseau international. Les directeurs généraux des filiales me rapportaient et je rapportais aux deux acctionnaires-fondateurs.

Publicis has regrouped a full range of cross-media production and delivery capacities (digital, TV, print, brand asset management) under one unified company : Prodigious. The staff is composed of 1500 professionals. Present in 40 cities globally, with blue chip clients such as L'Oréal, Sanofi, Coca Cola, Renault, Citibank or Toyota, the company generated a yearly revenue of € 100 million. I led the marketing and business development teams across Europe, reporting to the Global CEO.

Corbis.com was a Bill Gates global company which provided creative resources (images, motion, rights clearance), through a proprietary search and e-commerce engine, to the Media and Communication professionals.I managed the French operations (105 people, € 20 million of revenue) and developed the company into the Media, Corporate and Advertising markets. The main achievement was to raise profitability through solid revenue growth (30% overall) while drastically cutting costs (-50% through an office move and a reorganisation). Additionally, as a member of the Global Operating Team, I contributed to the overall company strategy in a time of rapid business and technological change.

McCann is the largest communications agency global network and belongs to IPG.I led the team (25 people) in charge of the Nestlé/CPW global key account across EMEA, Asia and Latin America. It represented more than 20 brands rolled out in 43 countries, supported by an A&P budget above €200 million. The agency revenue and profitability grew through the addition of new brands, new countries and new expertises (PR, digital, packaging)

Leo Burnett Worldwide is a global communications agency, now part of Publicis Groupe.My first assignment was to lead the handling team of Kellogg's key account from Paris and to help the client to devise and execute strong marketing programs.Later, I moved to Brussels to steward a variety of brands for Kellogg's, Procter&Gamble, United Distillers and Fiat/Lancia. It resulted in strong revenue growth, better profitability and a higher profile of the Brussels office in the LB worldwide network.Moving to London, I led the team in charge of the P&G Haircare account across EMEA. I created a new operating system to generate better ideas and to rationalize the resources (Leader/Contributors/Implementors). I also led several pan-european new business pitches (Eurotunnel, Heinz).

With Omnicom, I learned the fundamentals of brand management through integrated communications and the importance of building trust relationships with my clients.I started as a Business Executive for the DDB network on the Volkswagen (Polo, Golf, Passat, Corrado, VW Services) and Benckiser (Calgon, Calgonit) accounts. In particular, the high-profile Volkswagen account was a great opportunity to develop outstanding work : numerous TV, outdoor, press, radio campaigns as well as direct marketing, PR, events, sales promotion and sponsorship programs.I subsequently joined the sister network, BDDP/TBWA, as a Business Supervisor on Danone (Tourtel), Reckitt (Veet, Steradent), Polaroid, SNCF (French Railways) and Caisse d'Epargne. I was managing three account executives and started to expand my experience into global marketing.

Civil National Service, in charge of PR, Events and Cultural Affairs. Publisher for the Seoul Olympian daily newspaper.