Strategic Advisor for startups on growth & GTM. FAB was an early investor in K18 Hair, Bubble, Super Circle, Kintra Fibers, Function Health and other high potential businesses.

Passionate about the Digital Transformation of Industries.Experience in developing and implementing Growth Strategies and Transformation Agenda leveraging Digital Capabilities.Think Big, Experiment, Scale Fast!

Notable engagements include: • Corporate business organization for a leading global consumer goods player• Marketing effectiveness improvement for leading global consumer goods players, including touch point strategies including digital, marketing resource allocation, and performance monitoring• Go-to-market and sales effectiveness improvement for leading consumer goods players, including customer segmentation and prioritization, distribution strategy, multi-brand strategy by customer segment, sales resource allocation, sales force organization, sales force performance metrics• European integration strategy for a leading durable goods manufacturer, including product development, supply chain, sales, after sales and finance• Category management and procurement for multiple global and regional retailers, across food and non-food categories• Definition of growth strategies, adaptation of store concept and marketing mix, launch and implementation of performance improvement initiatives including category management and supply chain for a global specialty retailer• Definition of the multi-channel growth strategy and business plan for a leading European apparel and home improvement retailer• Post-Merger integration for a leading food retailer, across marketing, category management, private label development, and sourcing/procurement areas• Post-merger integration for multiple consumer goods players, across marketing, sales, operations and back-office areas• Market entry strategy in emerging economies, e.g. China entry strategy for a European retailer, including market assessment, value proposition, store concept, footprint, economics modeling, investment plan, and capability development plan