Customer-obsessed digital marketing professional with proven track record of driving targeted, brand-right acquisition, retention and omni-channel sales for Top 100 retailers. Have built and led teams over the last 14 years that have driven $14 billion in online sales.Thought leader with experience shaping best-in-class omni-channel marketing strategies. Embrace first-to-market opportunities with a focus on optimizing around the customer rather than a tactic or channel. Polished storyteller comfortable in both the executive board room and the team whiteboard session. Fortunate to have shared experiences and best-practices as a speaker at leading conferences including SXSW, Shop.org, Forrester Forum, Mobile Marketer and MediaPost Social Media Insider Summit.Currently have the pleasure of working at Ovative Group - an independent media and measurement firm that helps clients drive and deliver measurable marketing performance. Founded in 2009 by Dale Nitschke, Ovative brings media, measurement, and consulting together under one roof to measure the holistic impact of marketing on clients’ total business using its proprietary metric, Enterprise Marketing Return (EMR). Ovative’s team of marketing experts serves as a trusted partner for its national world-class client base of marketing leaders across many industries. Ovative is recognized as an industry leader and has received awards including Adweek Fastest Growing Agencies, Star Tribune’s Top Workplaces, Minneapolis/St. Paul Business Journal’s Fast 50, and Inc. 5000. Specialties: Digital marketing, customer growth, e-mail marketing, SEO, SEM, affiliates, influencer marketing, display advertising, mobile marketing, SMS, push messaging, native apps, loyalty programs, rewards programs, private label credit cards, gift cards, web usability, blogging, b2b marketing, web redesign projects, referral marketing, social media, Facebook, Twitter, LinkedIn, Instagram, Tik Tok, Snap, Pinterest, ratings and reviews and more.