Senior Brand Marketing Manager
Current- Drive brand awareness through culturally relevant collaborations such as Joybird x Barbie and Joybird x Dani Dazey, resulting in 2.7B and 32.8M PR impressions respectively.- Develop and execute objective marketing for current/future Joybird x Sherwin Williams Color of the Month (COTM) campaigns driving more than $300k in written sales per campaign.- Foster new and existing relationships with media outlets, influencers, industry and strategic partners. - Create cross-functional marketing briefs to guide the development of new content with social media and design teams.- Lead internal and external communications across PR, retail, and customer service teams to manage campaign and showroom launches. - Analyze and interpret performance results for events, collaborations, and partnerships against business goals.