- Drive brand awareness through culturally relevant collaborations such as Joybird x Barbie and Joybird x Dani Dazey, resulting in 2.7B and 32.8M PR impressions respectively.- Develop and execute objective marketing for current/future Joybird x Sherwin Williams Color of the Month (COTM) campaigns driving more than $300k in written sales per campaign.- Foster new and existing relationships with media outlets, influencers, industry and strategic partners. - Create cross-functional marketing briefs to guide the development of new content with social media and design teams.- Lead internal and external communications across PR, retail, and customer service teams to manage campaign and showroom launches. - Analyze and interpret performance results for events, collaborations, and partnerships against business goals.

- Planned, managed and allocated channel budget of approximately $1MM.- Drove brand awareness through sponsorship, activations, and event experiences like Soho Desert House and TV show integrations such as The Trixie Motel, HGTV's Barbie Dreamhouse and Dream HomeMakeover on Netflix.- Supported PR agency in securing earned media with top industry publications such as Real SimpleMagazine, HGTV Magazine, and Better Homes & Gardens Magazine.- Managed all influencer partnership initiatives end-to-end and successfully scaled the program by 45%generating approximately $1.13M in production value.- Leveraged experience and creativity to deliver strategic sponsorships, activations, and in-storeexperiences at Joybird showrooms.

- Planned and scheduled all organic Social Media including but not limited to Instagram, Facebook,Pinterest and Youtube.- Researched, and coordinated with key influencers on social media to promote the Joybird brand.- Streamlined the social media chat flow and reduced customer service response times from 72+ hoursdown to 24.

- Engaged with customers across social channels to promote conversation with Joybird at the forefront.- Updated and maintained image repository including all brand UGC, IGC, and studio content.

• Assembled and reviewed economic, demographic, and other market information to analyze new areas for project development• Maintained property database with owner details, development opportunities and project timelines• Served as the main point of contact for tenant and third party vendor inquiries • Prepared monthly rent rolls for a total of 9 commercial and residential properties • Filed, tracked and maintained database of marketing materials and channels

• Managed scheduling of 32 daily student and alumni appointments for 8 career advisors • Trained and familiarized 7 new student associates with office protocol and procedure• Responded to students, alumni, and employers by addressing general inquiries about Career Center services • Created the weekly internship newsletter to be distributed to over 18,000 students within the ConnectSC database to promote internship opportunities• Assisted with executing events such as Internship Week panels and career fairs with over 150 employers and 1300 students in attendance

• Increased the number of Lyft customers by an average of 15 new users per week• Improved Lyft awareness throughout campus by interacting with university groups such fraternities and sororities• Partnered with event promoters and social venues throughout Los Angeles to offer patrons a new form of transportation to and from their events

• Updated property portfolio and tenant occupancy spreadsheets • Compiled contact spreadsheet for future international franchisee opportunities• Conducted research and prepared presentation materials for current and prospective food and beverage tenants• Supported the marketing department in creating new sales and marketing collateral for business development team