Eric Goodstadt Email & Phone Number

An active "theory of marginal gains” practitioner, my teams have a reputation for calculated risk-taking and a determination to break the status quo. A servant leader who instills a culture of high-expectations with support, which has resulted in employee loyalty within an industry known for attrition. Husband and father of two, who is never home nearly enough, and a proud Philadelphian no matter where I call home (yes, I am an Eagles fan and I apologize in advance). A few career highlights:* Recruited to reinvigorate a declining and challenged direct response agency. In three years, we increased Gross Revenue by 29%CAGR and EBITDA by 69%CAGR, earned Inc 5000 designation and were recognized as a Best and Brightest Places to Work For in the Nation 3X.* Assumed responsibility for distressed debt ladened content agency experiencing 5-years of revenue and client decline. In 3-years the agency achieved substantial client growth, profitability, awarded Best and Brightest Places to Work For in the Nation three consecutive years, as well as named Content Marketing Agency of the Year (2019).* Hired to reinvent a family-owned sporting goods business by leading a multidiscipline team through an overhaul of how the company went to market. Created new identity, sales approach, and sales compensation model to drive inter-divisional cooperation. Program resulted in increasing EBITDA by 66% in 18-months and a successful sale of the business at an 8.5X multiple. * Recruited to revive a major multi-million dollar account in crisis after organizational missteps led to congressional hearings. Within one year, my team was able to retain and stabilize the business and ultimately grew it 25% in YoY net fees.* Hired to rebrand a global B2B franchise. Led a cross-functional team of corporate staff and franchisees through a business systems initiative that redefined the entire franchise product globally. Within 2-months, 83% of franchisees voluntarily adopted the new platform. Areas of expertise: Private Equity, Distressed Debt Management, Multi-office (geography) management, Lender and Board of Directors management, Strategic Planning, Marketing, CRM, Multichannel Advertising, Performance Marketing (SEM, Social), P&L Management, Employee Mentoring, Sales and Profitability Forecasting.Industry experience: Retail, Financial, Casual Dining, QSR, Hospitality, Pharmaceutical, Consumer and Business services.

Listed skills include Advertising, Integrated Marketing, Brand Management, Marketing, and 24 others.

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  University Of Cincinnati

  Communications