Eric Gookins Email & Phone Number

Livermore, Ca, Us

San Mateo, California, Us

Responsible for data analytics, data science and customer insights department for Life360 the global leader in Family Safety and Location Services with over 45 million active monthly users. The team synthesizes petabytes of location, product experience, marketing, and transaction data to create customer and product capabilities, fuel audience growth, inform product strategy, and drive financial decisions. • Creating and driving Enterprise Analytics framework and insights roadmaps, enabling actionable decision making, competitive analysis, product performance, and business reporting.• Enabling Data Science and Machine Learning capabilities driving new customer experiences and solving high value product and engineering use cases.• Customer Insights and Voice of the Customer enablement and roadmap, aiding marketing and product roadmap with qualitative customer driven innovation.• Data Governance, Data Literacy, and Compliance functions, developing policies, procedures, and classification for company.• Data Engineering, data pipelines, tooling, infrastructure, scaling data platforms to support multi-billion daily data points in batch and near real-time business use cases.• Cross-executive collaboration with Legal department establishing Data Privacy and risk management roadmap.

Pleasanton, California, Us

Own strategy and delivery of cross functional C-Level data and analytic programs to “move the needle” on data driven decisions and enable business opportunities throughout the organization.• Lead Adoption Analytics program to address potential product shelf-ware and customer churn through utilization of customer usage data, key performance indicators, and customer attribution to find and fuel marketing, education, and sales engagement opportunities.• Enable global Objective and Key Results program with reporting and analytics to align and measure the organization’s progress on scaling from $4 Billion to $10 Billion of revenue.• Responsible for 3rd party data integrations and business analytics road-map execution with Workday portfolio companies enabling self-service reporting and analysis on new subject areas.• Extend Workday analytics community with knowledge and awareness events and campaigns to lift analytics acumen, machine learning literacy, and drive new capabilities into the organization.• Deliver competitive analysis and corporate key performance indicators program for use by internal and financial disclosure audiences.

San Diego, California, Us

Leading Big Data analytic consulting business development, data / analytic road-map assessments, and paid advanced analytic engagements for large named accounts resulting in ~$80 million of product and services revenue.• eCommerce hyper-segmentation for advanced marketing capabilities utilizing graph, machine learning, and advanced analytics.• Best practice development and analytic strategy road-map assessments for new and existing clients.• Strategy and proposal development of visual artificial Intelligence (AI) use cases.• Digital tracking product lead creating prioritized road-map of product features.

San Jose, Ca, Us

Led global analytic product development and services team to monetize petabytes of combined eBay, PayPal, Magento, and Stubhub data.• Successfully conceived, built, and launched merchant audience "look-a-like" insights advertising product utilizing consumer, product, and behavioral data resulting in several million dollars of incremental marketing revenue for display advertising business unit per year.• Enabled global account managers and sales representatives with merchant performance tools and insights resulting in improved sales conversions and merchant relationships.• Established analytic consulting engagements for large merchants resulting in improved promoter scores and customer retention.• Captured new global data streams via analytic product offerings, augmenting merchant data with eBay’s to create a win / win scenario for merchants to share data.• Led legal and compliance privacy framework for data sharing with merchants.

San Jose, Ca, Us

Responsible for global data and analysis of PayPal's multi-billion dollar portfolio of products.• Led international team of 40+ product managers, data scientist, and analytic professionals providing robust analysis for increased understanding of product performance drivers. The resulting efforts found product opportunities yielding over $100 million in incremental payment volume per year and successful go to market launch of 2 new product lines.• Established global governance and key business processes to improve product analytic and reporting capabilities. Results of this effort improved data capture quality errors and netted a 3-fold increase in reporting time to market. • Product analytic tool selection, budget, and ownership. Enabling self-service reporting and analysis for over 1,000 users on Adobe Suite, Tealeaf, Opinion Labs, and internally developed reporting tools.• Enabled product experimentation capabilities and A/B Multivariate testing capabilities. • Delivered global and regional executive performance reporting and variance explanations.

San Jose, Ca, Us

Led global team of 45 business analysts, data architects, and engineers responsible for enterprise data and reporting capabilities, analytics of consumer, and merchant services business lines.• Defined and executed aggressive program seeding all data, reporting, and analysis capabilities supporting PayPal’s merchant services business.• Delivered global executive reporting, top merchant performance, billing data integration, and sales performance capabilities. • Initiated enterprise reporting program with charter to improve global availability of standardized metrics and improved access to information while reducing costs. Net result of the program was growth in self-service Business Intelligence platform from 300 to 1,500 individuals and extension of current Teradata platform life by over 6 months.• Drove successful program management of data warehouse project portfolio of 50 plus projects per quarter. • Managed departmental budget, contract negotiations, and vendor engagements of $8.5 Million per year.• Developed departmental costing model and resource allocation governance.• Owned department vision, branding, communications and corporate reporting portal implementations.

San Jose, Ca, Us

Developed analytic models and reporting solutions for Finance, Site Operations, and Marketing departments. Responsibility for quarterly financial planning and target process and synthesizing competitive data in analytic findings.

New York, New York, Us

Equity Capital Markets

Reporting and analysis for various companies (Wine.com, Genentech, PlanetRx.com)

Dallas, Tx, Us

Bs, Finance

Education record