Eric G. Email & Phone Number

Ny, New York, Us

VolunteerIn charge of all digital marketing communications for 501c3 Yacht Club based in Jersey City, NJ

Clients include tech agency, The BAAS Company, and Anchorworks Umbrellas. Lead, develop, and execute social media strategy for numerous clients. Rebuilt & relaunched ecommerce website for Anchorworks.

Amsterdam, North Holland, Nl

Brought onboard to handle social media for MACH Alliance. Handled all social media leading up to and through NRF conference in NYC.

International, Global, Oo

Developed & managed new social media strategy for multinational software company. Created “people-first” brand and buzzworthy content. New strategy led to consistent engagement rates above industry standards and inspired incremental employee content creation. Despite budget cuts, my team delivered 3.3 million impressions, representing a 10% increase YoY. Additionally, we grew our social media audience to 150k, up 26% YoY. Relaunched & managed the brand podcast. Podcast guests included industry leaders, Debbie Dunnam, CCO of Dropbox & Mickey North Rizza, VP of Enterprise Software for IDC Group. - 1 direct report

Cherry Hill Township, New Jersey, Us

Led this product development & direct supplier for Walmart in a full rebranding effort with a new website and logo and updating professional social media presence. Using past knowledge of query based social listening, was able to maximize sales leads through various Facebook & LinkedIn groups to secure $14MM in PPE orders for large accounts such as Singer Equipment and a US government supplier. Strategically developed new packaging with creative team targeted to big box retail customers.

New York, New York, Us

Drove storytelling on social media via the production of tutorial videos and white papers (for multiple partners including partner Shopify). Managed a 3 person team which included a designer, SEO specialist, and performance marketing associate.

Manhattan, New York, Us

Responsible for social media, promo calendars, and digital advertising for Ben Sherman & Bruno Magli brands. Created partnerships with numerous influencers and organized branded events to strengthen brand presence and equity. Coordinated project management across art, e-commerce, and operations to launch successful campaigns promoting new product launches for the Ben Sherman Archive Shirt collection and Bruno Magli Men’s collection. Worked with licensees to align marketing strategy & product activation. Assisted global teams with on paid social media training and email marketing tutorials. Designed, distributed, and presented weekly reports for management citing data from Google Analytics and Falcon.io social media software. Presented in front of 80+ global partners at Ben Sherman annual brand summit on the importance of social media and digital strategy.

New York, Ny, Us

Created witty, brand appropriate copy for all Brooks Brothers and Red Fleece channels. Used brand voice to interact with devoted brand customers. Developed creative briefs on the fly to coincide with “hashtag holidays'' to remain on trending topics of customer base. Ideated and penned 360 degree merino wool campaign featured in Adweek. Wrote and maintained the monthly editorial calendar. Created various reports using Sprinklr to find top performing content. Created social listening reports to identify topics that customers were associating with the brand as well as positive/negative tone of voice. Content was also compared to ecommerce traffic using Adobe Omniture to see types of posts that would drive web demand. Nurtured various level influencer relationships that drove brand awareness and a steady stream of UGC. These partnerships were vital in the success of the 200th anniversary celebration in which we enlisted the help of 200 influencers to choreograph various global activations for the brand’s bicentennial. These efforts were successful in driving 15% increase in web traffic and 5% increase in sales.

New York, Ny, Us

Provided imagery and accompanying copy for more than 24 countries. Approved all local content to maintain brand standards and cohesive messaging. Created tutorials on both paid & organic social media for all new Brooks Brothers markets. Achieved 3.5x audience growth through a combination of constant content posting, advertising, and encouraging local influencer engagement. Worked with international teams to produce social content relevant to their markets. Created and shared reports with the global leadership team showcasing top content & channel growth.

Ithaca, Ny, Us

One of 15 Ithaca College Seniors chosen to help raise money for the IC Annual Fund that will be presented at commencement. Our committee was able to successfully raise over $14,000 for the IC Annual Fund.

Ithaca, Ny, Us

Manage fundraising committee of 10 to brainstorm, plan, and execute fundraising programming.

Miami Beach, Fl, Us

- Digital Marketing- Business Development- Developing Strategic Partnerships- Creating Content to be shared on Say It With a Condom's social media channels- Google Analytics- Running Adwords and Facebook Marketing Campaigns

Philadelpia, Pa, Us

Customer Experience, Cash Wrap, and Fitting Room

Philadelpia, Pa, Us

Worked in the Store Operations Department at the Urban Outfitters Home Office. Helped to make sure that stores had everything they needed for promotions as well as acting as a liaison between stores and "headquarters".

Boadilla Del Monte, Madrid, Es

Transferred existing account information into their new computer database.