Eric G. Email and Phone Number
Eric G.'s Location
Jersey City, New Jersey, United States, United States
Eric G.'s Contact Details
Eric G. work email
- Valid
- Valid
- Valid
- Valid
- Valid
Eric G. personal email
n/a
Eric G. phone numbers
About Eric G.
A passionate, results-driven social media marketer and digital storyteller. With 7+ years of experience in digital strategy, social media word-of-mouth programming, influencer casting and measurement and analytics, I love to help brands move the needle on engagement and consideration through scroll-stopping social content.
Eric G.'s Current Company Details
Eric G. Work Experience Details
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Senior Manager, Global MarketingAuthentic Brands Group Oct 2023 - PresentNy, New York, Us
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Director Of Digital CommunicationsLiberty Yacht Club Sep 2023 - PresentVolunteerIn charge of all digital marketing communications for 501c3 Yacht Club based in Jersey City, NJ -
Social Media ConsultantGott Social Jan 2023 - Jan 2024Clients include tech agency, The BAAS Company, and Anchorworks Umbrellas. Lead, develop, and execute social media strategy for numerous clients. Rebuilt & relaunched ecommerce website for Anchorworks. -
Social Media ConsultantThe Baas Company Dec 2022 - Jan 2023Amsterdam, North Holland, NlBrought onboard to handle social media for MACH Alliance. Handled all social media leading up to and through NRF conference in NYC. -
Senior Social Media Strategist (Senior Manager)Unit4 Dec 2021 - Dec 2022International, Global, OoDeveloped & managed new social media strategy for multinational software company. Created “people-first” brand and buzzworthy content. New strategy led to consistent engagement rates above industry standards and inspired incremental employee content creation. Despite budget cuts, my team delivered 3.3 million impressions, representing a 10% increase YoY. Additionally, we grew our social media audience to 150k, up 26% YoY. Relaunched & managed the brand podcast. Podcast guests included industry leaders, Debbie Dunnam, CCO of Dropbox & Mickey North Rizza, VP of Enterprise Software for IDC Group. - 1 direct report -
Manager, Business Development & Digital MarketingThe Garr Group Mar 2020 - Dec 2021Cherry Hill Township, New Jersey, UsLed this product development & direct supplier for Walmart in a full rebranding effort with a new website and logo and updating professional social media presence. Using past knowledge of query based social listening, was able to maximize sales leads through various Facebook & LinkedIn groups to secure $14MM in PPE orders for large accounts such as Singer Equipment and a US government supplier. Strategically developed new packaging with creative team targeted to big box retail customers. -
Content Marketing ManagerEasyship Dec 2019 - Mar 2020New York, New York, UsDrove storytelling on social media via the production of tutorial videos and white papers (for multiple partners including partner Shopify). Managed a 3 person team which included a designer, SEO specialist, and performance marketing associate. -
Digital Marketing Manager, Ben Sherman & Bruno MagliMarquee Brands Sep 2018 - Sep 2019Manhattan, New York, UsResponsible for social media, promo calendars, and digital advertising for Ben Sherman & Bruno Magli brands. Created partnerships with numerous influencers and organized branded events to strengthen brand presence and equity. Coordinated project management across art, e-commerce, and operations to launch successful campaigns promoting new product launches for the Ben Sherman Archive Shirt collection and Bruno Magli Men’s collection. Worked with licensees to align marketing strategy & product activation. Assisted global teams with on paid social media training and email marketing tutorials. Designed, distributed, and presented weekly reports for management citing data from Google Analytics and Falcon.io social media software. Presented in front of 80+ global partners at Ben Sherman annual brand summit on the importance of social media and digital strategy. -
Social Media SpecialistBrooks Brothers Sep 2017 - Sep 2018New York, Ny, UsCreated witty, brand appropriate copy for all Brooks Brothers and Red Fleece channels. Used brand voice to interact with devoted brand customers. Developed creative briefs on the fly to coincide with “hashtag holidays'' to remain on trending topics of customer base. Ideated and penned 360 degree merino wool campaign featured in Adweek. Wrote and maintained the monthly editorial calendar. Created various reports using Sprinklr to find top performing content. Created social listening reports to identify topics that customers were associating with the brand as well as positive/negative tone of voice. Content was also compared to ecommerce traffic using Adobe Omniture to see types of posts that would drive web demand. Nurtured various level influencer relationships that drove brand awareness and a steady stream of UGC. These partnerships were vital in the success of the 200th anniversary celebration in which we enlisted the help of 200 influencers to choreograph various global activations for the brand’s bicentennial. These efforts were successful in driving 15% increase in web traffic and 5% increase in sales. -
Assistant, Social MediaBrooks Brothers Apr 2015 - Sep 2017New York, Ny, UsProvided imagery and accompanying copy for more than 24 countries. Approved all local content to maintain brand standards and cohesive messaging. Created tutorials on both paid & organic social media for all new Brooks Brothers markets. Achieved 3.5x audience growth through a combination of constant content posting, advertising, and encouraging local influencer engagement. Worked with international teams to produce social content relevant to their markets. Created and shared reports with the global leadership team showcasing top content & channel growth.
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Member Of Senior Class Gift CommitteeIthaca College Aug 2014 - May 2015Ithaca, Ny, UsOne of 15 Ithaca College Seniors chosen to help raise money for the IC Annual Fund that will be presented at commencement. Our committee was able to successfully raise over $14,000 for the IC Annual Fund. -
Vice President Of FundraisingIthaca College Jan 2013 - Mar 2015Ithaca, Ny, UsManage fundraising committee of 10 to brainstorm, plan, and execute fundraising programming.
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Marketing InternSay It With A Condom May 2014 - Jul 2014Miami Beach, Fl, Us- Digital Marketing- Business Development- Developing Strategic Partnerships- Creating Content to be shared on Say It With a Condom's social media channels- Google Analytics- Running Adwords and Facebook Marketing Campaigns -
Sales AssociateUrban Outfitters Aug 2013 - May 2014Philadelpia, Pa, UsCustomer Experience, Cash Wrap, and Fitting Room -
Summer Store Operations InternUrban Outfitters May 2013 - Aug 2013Philadelpia, Pa, UsWorked in the Store Operations Department at the Urban Outfitters Home Office. Helped to make sure that stores had everything they needed for promotions as well as acting as a liaison between stores and "headquarters".
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Legal And Compliance Dept InternBanco Santander Jun 2009 - Aug 2009Boadilla Del Monte, Madrid, EsTransferred existing account information into their new computer database.
Eric G. Skills
Social Media Marketing
Social Media
Marketing
Marketing Communications
Powerpoint
Facebook
Direct Marketing
Advertising
Event Planning
Microsoft Office
Microsoft Excel
Sponsorship
Time Management
Sailing
Digital Marketing
Sales
Online Marketing
Retail
Photography
Microsoft Word
Music Management
Yacht Racing
Social Networking
Customer Service
Fundraising
Teamwork
Facebook Advertising
Paid Social
Social Media Reporting
Instagram
Twitter
Linkedin
Sprinklr
Adobe Photoshop
Fashion
Email Marketing
Analytics
Customer Experience
Marketing Strategy
Public Relations
Facebook Marketing
E Commerce
Creative Writing
Copywriting
Google Analytics
Google Ads
Influencer Marketing
Paid Search Strategy
Instagram Advertising
Eric G. Education Details
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Ithaca CollegeMarketing Concentration
Frequently Asked Questions about Eric G.
What company does Eric G. work for?
Eric G. works for Authentic Brands Group
What is Eric G.'s role at the current company?
Eric G.'s current role is Senior Manager, Global Marketing | Authentic.
What is Eric G.'s email address?
Eric G.'s email address is eg****@****nds.com
What is Eric G.'s direct phone number?
Eric G.'s direct phone number is +160970*****
What schools did Eric G. attend?
Eric G. attended Ithaca College.
What are some of Eric G.'s interests?
Eric G. has interest in Children, Investing, Civil Rights And Social Action, Soccer, Marketing, Environment, Sailing, Science And Technology, Disaster And Humanitarian Relief, Human Rights.
What skills is Eric G. known for?
Eric G. has skills like Social Media Marketing, Social Media, Marketing, Marketing Communications, Powerpoint, Facebook, Direct Marketing, Advertising, Event Planning, Microsoft Office, Microsoft Excel, Sponsorship.
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