Éric Gourgouillon Email & Phone Number

Paris, Île-de-France, France

Paris Area, France

• Reporting directly to Coty Luxury President and Coty Inc CEO Leading and implementing Coty Luxury Strategy, working closely with Marketing, Finance, Supply, HR and Commercial/Markets across the 3 categories.
• 5Y Strategy: Manage entire process, define financial objectives and operational levers at global and local levels (portfolio management of 18 brands, innovation plan, resources allocation), capture white spaces => www.
• Growth acceleration: Develop dedicated Growth Model by cluster (icon-centric, innovation speed, A&CP model, distribution, Ecom) => healthier growth and increased brand equity
• New Business Models: Identify and operationalize disruptive opportunities (brand development, digital/retail direct-to-consumer channels, vertical integration, new categories expansion, open innnovation)
• M&A Strategy: Manage deal process from identification to integration => cumulative deal revenues ~600M$
• Value Creation Plans: Identify opportunities at Division/Brand/Market levels, test and expand through agile approach => trade terms, cost of goods, market turn-around, organization synergies, regional and local.

Paris - Amsterdam - Zurich

• Leading digital strategy / transformations for leading luxury and consumer companies
• Digital transformation: 3ya plan, design and implementation of 50 digital initiatives, 360° customer journey, design thinking => -20% costs, +15% revenues, -40% branches, increased client acquisition and fidelization
• Omni-channel strategy and digital strategy

Paris - Amsterdam - Casablanca - New York

• Example of selected projects
• Growth strategy: designed 5 ya strategic plan, reviewed product portfolio and go-to-market strategy, tested and implemented key initiatives => 5 ya-impact: +50% global growth, +200% growth in China and India
• Transformation IPO in High End Packaged Goods: led the European team of a successful worldwide 4 Bn € - IPO program, structuring and managing large and diverse functional teams, setting up new organizations and.
• Luxury Business Model Innovation: identified innovative partnerships high-end clients => Impact: partnerships concluded, sales increase and reduction of development cost and time
• Cosmetics Marketing Effectiveness: reviewed Marketing Spend allocation leveraging Return on Marketing Investments for a cosmetics category => 2 ya-impact: sales uplift by 20%
• Marketing organization: set up new marketing organizations (Corporate and 10 countries) following spin-offs

France, US, Maroc, Europe

Paris - New York

Paris - London

• Profitability improvement and turnaround: defined restructuring plan for a BU => 2 ya-impact: reversed 5-year trend of declining revenues, back to profitability
• M&A strategy and Due Diligence: identified and sized opportunities during Growth Strategy Projects
• Competitive Strategic Analysis: competitive modeling of cost structure, identification of weaknesses

Education record

Education record