Éric Gourgouillon Email & Phone Number

Paris, Île-De-France, France

Paris Area, France

Reporting directly to Coty Luxury President and Coty Inc CEO Leading and implementing Coty Luxury Strategy, working closely with Marketing, Finance, Supply, HR and Commercial/Markets across the 3 categories (Fragrances, Skin Care, Make-up)• 5Y Strategy: Manage entire process, define financial objectives and operational levers at global and local levels (portfolio management of 18 brands, innovation plan, resources allocation), capture white spaces => www leadership reinforced, sales growth above category +6%, OI from 10% to 16% reaching best in class in only 2 years, Ecom @12% vs 4% in 2 years • Growth acceleration: Develop dedicated Growth Model by cluster (icon-centric, innovation speed, A&CP model, distribution, Ecom) => healthier growth and increased brand equity • New Business Models: Identify and operationalize disruptive opportunities (brand development, digital/retail direct-to-consumer channels, vertical integration, new categories expansion, open innnovation)• M&A Strategy: Manage deal process from identification to integration => cumulative deal revenues ~600M$• Value Creation Plans: Identify opportunities at Division/Brand/Market levels, test and expand through agile approach => trade terms, cost of goods, market turn-around, organization synergies, regional and local commercial efficiency)• Business Management and Governance: Implement new KPI - reviews - tools (marketing ROI), enhance multi-functional and collaborative culture, empower talents Brands : Gucci, Hugo Boss, Burberry, Chloé, Marc Jacobs, Calvin Klein, Lacoste, Bottega Veneta, Tiffany, Roberto Cavalli, Davidoff, Alexander McQueen, Jil Sander, Philosophy, Lancaster, Kylie Cosmetics

Paris - Amsterdam - Zurich

Leading digital strategy / transformations for leading luxury and consumer companies • Digital transformation: 3ya plan, design and implementation of 50 digital initiatives, 360° customer journey, design thinking => -20% costs, +15% revenues, -40% branches, increased client acquisition and fidelization • Omni-channel strategy and digital strategy

Paris - Amsterdam - Casablanca - New York

Example of selected projects •Growth strategy : designed 5 ya strategic plan, reviewed product portfolio and go-to-market strategy, tested and implemented key initiatives => 5 ya-impact : +50% global growth, +200% growth in China and India•Transformation IPO in High End Packaged Goods: led the European team of a successful worldwide 4 Bn € - IPO program, structuring and managing large and diverse functional teams, setting up new organizations and developing 5 ya strategic plan => 5 ya-impact : +40% sales, + 10ppt profit in 5 years•Luxury Business Model Innovation : identified innovative partnerships high-end clients => Impact: partnerships concluded, sales increase and reduction of development cost and time•Cosmetics Marketing Effectiveness : reviewed Marketing Spend allocation leveraging Return on Marketing Investments for a cosmetics category => 2 ya-impact : sales uplift by 20%•Marketing organization : set up new marketing organizations (Corporate and 10 countries) following spin-offs•Purchasing and Sourcing : designed organization, category policies and sourcing => 3 ya-impact : 25% cost savings, reduction of supplier risks, diversification of supplier portfolioIndustries : Luxury Fashion and Beauty, FMCGFunctions : Strategy, Marketing & Sales, Digital Transformation

France, Us, Maroc, Europe

Paris - New York

Paris - London

•Profitability improvement and turnaround : defined restructuring plan for a BU => 2 ya-impact : reversed 5-year trend of declining revenues, back to profitability•M&A strategy and Due Diligence : identified and sized opportunities during Growth Strategy Projects•Competitive Strategic Analysis : competitive modeling of cost structure, identification of weaknesses

Education record

Education record