Eric Taylor work email
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Eric Taylor personal email
Dynamic, results-driven executive with 10+ years of experience scaling brands and driving user acquisition across entertainment, edtech, and health sectors, spanning early, mid, and late-stage companies. Known for accelerating revenue, enhancing customer engagement, and launching high-impact marketing strategies. Key achievements include founding an AI-powered children’s app recognized as a Top AI App by Apple, leading Crunchyroll’s global expansion to over 45M users and 2M subscribers, and contributing to its $1.2B acquisition by Sony. Skilled in building and leading large teams, including managing a cross-functional team at Sketchy, where initiatives drove 33% year-over-year revenue growth in direct-to-consumer sales. Experienced in forming strategic partnerships and using data-driven growth strategies to boost user retention and long-term brand loyalty.
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Co-FounderSmartdreamsIrvine, Ca, Us -
Vp Of GrowthCastle Apr 2024 - PresentPalo Alto, California, Us -
Co-FounderSmartdreams Dec 2022 - PresentLed the development of an AI-powered children’s reading app, recognized as a Top AI App of 2023 by Apple, listed among industry leaders like ChatGPT, Canva, and Pinterest.Bootstrapped user growth to thousands of young readers and generated high user engagement with thousands of unique stories created.Elevated brand trust by achieving a 4.9/5 star rating on the App Store, positioning SmartDreams as a leader in children's AI-driven storytelling.Secured Educational App Store certification, enhancing credibility and boosting parental and educational trust.Enhanced brand visibility through strategic media placements, including coverage in Business Insider. -
Vp Of GrowthRenee Sep 2022 - PresentLos Angeles, Ca, UsDrove DAU growth to 40K, leading the product development and go-to-market strategy for two AI-powered health services focused on personalized home care for seniors and underserved communities.Owned and executed comprehensive growth strategy, overseeing all aspects of user acquisition, engagement, and retention to achieve targeted DAU milestones.Assembled and led a high-performing, international cross-functional team in development, design, and media relations, ensuring alignment with growth objectives.Unified teams around strategic growth targets, integrating departmental goals with overarching company vision for sustained scaling and brand elevation.Instrumental in earning recognition as one of Fast Company’s most innovative companies in wellness and personal care, enhancing Renee's market credibility and visibility. -
Head Of MarketingSketchy Apr 2021 - May 2022Los Angeles, California, UsDrove 33% year-over-year revenue growth in direct-to-consumer sales through strategic initiatives focused on subscriber retention and enhanced engagement.Engineered a comprehensive rebranding strategy, boosting NPS by 20% and increasing brand awareness by 10%, which strengthened market positioning and customer perception.Built and led a cross-functional team of 12 across lifecycle, PPC, referral, social, influencer, and demand generation disciplines, establishing frameworks for brand consistency and strategic alignment.Developed and executed go-to-market strategies for three new content programs, expanding the addressable market and optimizing subscription models to support long-term growth. -
Growth ConsultantStackin' Nov 2020 - Apr 2021Los Angeles, Ca, UsDelivered expert insights and strategic recommendations as a growth consultant, contributing to enhancing personalized financial advice and services. -
Growth ConsultantGenius Brands International Inc (Gnus) Nov 2020 - Apr 2021Beverly Hills, California, UsDelivered expert insights and strategic recommendations as a growth consultant, contributing to enhancing children's entertainment offerings. -
Head Of MarketingSolve Apr 2019 - Nov 2020Venice, Ca, UsLaunched a F2P mobile game across 12+ international marketsAchieved 600% year-over-year growth in social media engagement by leveraging Snapchat and Instagram to elevate brand visibility and drive user acquisition.Developed and launched a top 10 Spotify podcast in collaboration with iHeartRadio, creating cross-platform engagement in the mystery genre.Executed comprehensive A/B testing strategies to refine game economy, pacing, and monetization, optimizing user acquisition costs and improving retention. -
Head Of MarketingCrunchyroll Apr 2018 - Apr 2019Culver City, Ca, UsPlayed a key role in scaling Crunchyroll to 45M+ global users and 2M+ subscribers, directly contributing to its acquisition by Sony in 2021 for $1.2B.Pioneered Crunchyroll’s gaming division, Crunchyroll Expo, and The Anime Awards, creating multimillion-dollar revenue streams and establishing new avenues for audience engagement.Led cross-functional marketing initiatives, collaborating closely with C-level teams in engineering, finance, and product to drive strategic alignment and organizational growth.Implemented initiatives that elevated brand visibility and revenue growth, transforming Crunchyroll into a central platform in the global anime community. -
Senior Marketing ManagerCrunchyroll Apr 2017 - Apr 2018Culver City, Ca, Us -
Marketing ManagerCrunchyroll May 2016 - Apr 2017Culver City, Ca, Us -
Product Marketing ManagerCbs Interactive | Gamespot Jan 2016 - May 2016San Francisco, Ca, UsManaged 7-figure branding partnerships with top endemic and non-endemic brands, including Microsoft, Sony, Airheads, and Best Buy, optimizing co-branding opportunities and driving revenue growth.Developed and executed product marketing strategies for leading platforms like GameSpot and CNET, enhancing user engagement and brand presence in the gaming and tech spaces.Collaborated across departments to align product offerings with market trends and consumer needs, ensuring consistent brand messaging and a seamless user experience. -
Associate Product Marketing ManagerCbs Interactive | Gamespot Aug 2014 - Jan 2016San Francisco, Ca, Us -
Associate Marketing ManagerCbs Interactive | Gamespot Nov 2013 - Aug 2014San Francisco, Ca, Us
Eric Taylor Education Details
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The Ohio State UniversityStructural Engineering -
The University Of ToledoMarketing
Frequently Asked Questions about Eric Taylor
What company does Eric Taylor work for?
Eric Taylor works for Smartdreams
What is Eric Taylor's role at the current company?
Eric Taylor's current role is Co-Founder.
What is Eric Taylor's email address?
Eric Taylor's email address is er****@****chy.com
What schools did Eric Taylor attend?
Eric Taylor attended The Ohio State University, The University Of Toledo.
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