Eric Siegel Email & Phone Number

Richardson, Tx, Us

Texas, United States

Setting the direction for a twenty plus global cross functional and geolocated team to influence, direct, and implement the digital transformation of digital marketing and overall lead management into a data driven, customer centric, and always on (automated) strategy that creates valuable scalable B2C / B2B or X2X like experiences that deepen customer relationships leveraging end to end lead management; that furthers our position as a premium partner in enabling their business. (As opposed to being just a vendor)To enact such a feat requires a transformational first mindset. This requires people, or intradepartment coordination between business lines, analytics, customer experience, digital platforms and of course IT. After people, comes technology; understanding what architecture we want to deploy and agreement on the implementation. Finally, and most importantly it requires the ability to break the cycle of updating twentieth century business processes with twenty-first century technology. We need the mindset to see how we can do things differently that break down our customer’s filters and shields and break through and connect; converting customer’s into partners. Current projects cover adoption of Agile Marketing practices that use lead scoring outcomes as a guide to nurture our customers on their personalized “happy path” to the specific solution to their problem at hand. A key outcome of these marketing activities is driving the creation of MQLs as a KPI, where we’ve shown over a 10x improvement in generation in FY24. From this foothold we will expand on ensuring all leads are qualified to produce more of the ones sales wants and less of those they don’t, shaping are marketing strategy of the future and establishing the clicks that turn to cash.

Paris Area, France

Designed state of the art digital marketing campaigns focusing service offerings from Hilti in (previously Hubspot but now) SalesForce.com that put the customer experience first, second, and third. These global campaigns leverage all interactions to create a truly personalized level of engagement that people will not just want, but crave for more. All the while catalyzing the digital transformation of a near octogenarian aged enterprise entity.Specific Campaign focus: HaaS (Hardware as a Service) offerings to enhance customer engagement and provide strategic and timely insights for our direct sales force to engage with a customer based off data and behavior. Main Responsibilities included:* Influence without authority over an agile scrum team comprised of Data Science, Local Topic Experts, Content Creation, and Performance Insights.* Extensive networking and closed loop feedback for stakeholder management * Writing : Epics, User Stories, and Content Brief's (Oh My!) to feed the backlog and active development. * Translation of scrum deliverables into technical specifications for builds in Marketing Cloud.* Monitoring performance via review and improve presentations to upper level executives. * Answering questions from global partners across 30+ different countries while we rollout globally.

Plano, Texas

Directing a 7-member team responsible for Website User Experience and Operations, eB2B Solutions, Content and Campaign Management. Tempered a self-designed digital vision into a traditional direct sales force organization.Doubled 100's of millions in digital sales in two years; outpacing corporate growth rate by 5x. Milestone Projects:SaaS Digital Marketing Campaign for construction asset tracking.Initiated in Jan 2017 to drive awareness and generate leads for Hilti’s SaaS offering, ON!Track, for construction tool management. Lead a core 4-member, 8 extended, cross functional team involving local and Global Product and Digital Marketing, crossing time zones and expertise. The core team devised a cross channel pipeline strategy to engage with customers and find leads, including asset development, optimization, and execution on social, google, and intrinsic web platforms.For what is normally a 3-month+ sales cycle, within 10 months we generated over 850 leads, under budget, and outperformed direct sales channels at a cost of $150CPL, 12x below direct sales estimations. Brand Refresh and Content Management System MigrationExecuted a brand voice/expression refresh within 9 months; Half of which included 8 multi-review sprints covering 79,000 words [370 full pages] of copy. Preparation and execution of pre-field communication strategy, in parallel executed a content management system migration from Hybris CMS to Adobe Experience Manager recreating over 1,500 pages of content for US and Canada.

Plano, Texas

Project Manager within the Civil, Energy and Industrial Market Organization.Focusing on customer and field support needs within these segments. Specific projects included field enablement and training facilitation for portfolio expansion of direct fastening products, desk research and competitive analysis of our installation products as we re-validate the value proposition, and lastly of note large project maintenance monitoring and best practices collection and proliferation.

Dallas/Fort Worth Area

Directing positioning and marketing campaigns for the three separate product lines (PNLs) within the Interface Business Unit. This includes leading demand creation efforts that leverage appropriate marketing materials across platforms (web, sales force, internal communication tools, etc.)Specific focus surrounding SEO terms, and development platforms and strategies to leverage them.

Dallas, Tx

Leading a team of a Marketing and Business Development focused on opportunities for our Communication Interface Product Line consisting of: Optical Networking, Signal Conditioning, SerDes, and Buffers. Primary responsibilities include Product Line Revenue Growth & Roadmap Strategies*Growing existing products into adjacent markets*Monitoring new product development and customer engagementsForecasting and Meeting Sales goals; *Working with world wide sales teams to ascertain accurate forecasts for quarter/annual planning*Driving commitment with customers to meet expected orders.Competitive Assessments that feed into Portfolio Analysis and future product definition.*Keeping a watchful eye on changing market conditions (new competitive introductions)*Comparing product development to market trends*Working with key customers for real time feedback.

Dallas/Fort Worth Area

Business Development Manager for Industrial Interface Products.Management of a growing multimillion dollar portfolio of Isolation, including but not limited to Digital Isolation, Isolated Function (RS-485. CAN, I2C), Isolated Gate Drivers, and Isolated Power.Responsibilities Include:Portfolio Analysis *Assessment of existing customer base and needs. *Identification of holes/weaknesses in the portfolio; *Creation of corrective Business Case.Business Case Development *Identify new products that will round out our portfolio. *Work with internal design and systems teams to identify key specs and metrics. *Cultivate market acceptance and key customers. *Track development to silicon samples *Follow up as necessary until secured DWINPromotional Activities *Field and Customer training of existing and new products *Content creation for Distribution Channels *Creative promotional activities: email campaigns, videos, articles, etc.Field Engagement *Liaison between field sales and internal factory teams *Gather field/customer inputs and prioritize and process questions to provide solutions leveraging internal networks.

Dallas/Fort Worth Area

Worldwide Responsibilities for leading Touch Interface Product LineResponsibilities include:-Qualification of Touch Screen Opportunities-Translation of Market Trends into Business Direction-Education and Communication of complicated varied touch portfolio to field and media-Relationship management between TI and Touch Ecosystem Partners *Recruitment and training management *Opportunity Fulfillment

Dallas/Fort Worth Area

Analog Product Marketing Engineering Worldwide product marketing role, supporting touch screen control and haptic drivers.Responsible for collateral creation, training, and development for existing and developing technologies within TI and communication of the values of those products to the field and customers.(See Publications)Supporting existing business opportunities as well as finding new ones.

Dallas/Fort Worth Area

-Cross Sell Specialist and Rockstar Trainer for Distribution.March 2010-April 2011Distribution - Building and managing relationships with North American and Catalog Distribution partners by providing rock star MCU training.Cross Promotion Specialist - leading a cross functional team to accurately identify and segment appropriate target audiences for pertinent total solution campaigns (messages that showcase how you can leverage both TI's analog and digital portfolio.) With a focus on growth of TI MCU preference.-MCU Developer Network ManagerAugust 2008 - March 2010:Microcontroller Developer Network Manager - Responsible for managing relationships with over 300 companies that create hardware, software, and/or provide consultant services for MSP430, C2000, and Stellaris ARM Cortex-M3

Dallas/Fort Worth Area

Responsible for test development on both VLCT and Fusion Testers for C6000 multicore DSPs.

Graduate Marketing Certificate Program, Marketing

Msee, Electrical Engineering

Activities and Societies: Engineering Student Advisory Council IEEE Student Branch Chairman -SPAC Chair Teaching Assistant - EEL 4712

Bsee, Electrical Engineering

Activities and Societies: Engineering Student Advisory Council IEEE Student Branch Machine Intelligence Lab IRHA Tolbert Area Council.