Eric Guenther Email & Phone Number

Portland, Or, Us

Portland, Or, Us

Beaverton, Oregon, United States

Beaverton, Oregon, United States

Managing merchandising for NikeCourt & Nike Golf for the North America Geography, working across all consumer genders, ages, and all product engines (Apparel, Footwear, and Equipment.) Driving the Geo strategic intent of every product, acting as the singular voice of product for the geo partnering with Global Merchandising on product opportunities, gaps, and long term consumer concepts. Informing Product Line Architecture to drive the Geo consumer product strategy and vision, leveraging Marketplace Insights, determining Membership & Account Exclusives, as well as building and maintaining a seasonal Launch/NRG strategies. Look entrepreneurially at opportunities to tap into the rich heritage of both categories and Nike, to storytell and build upon the engagement/participation boom in golf/tennis, using authentic voices to engage new/existing consumers with best in sport product. Also focusing on key franchise management across performance portfolios, driving product lifecycle to move at the pace of the consumer/member, balancing newness and consistency across the consumer framework. Partnering with Nike Direct to Consumer as well as key wholesale partners, to lead and guide a One Nike Marketplace.

Beaverton, Oregon, United States

As a Product Merchandiser, my responsibilities include on-boarding the seasonal plans including product, pricing, flow and concept or initiatives intent. I deliver seasonally relevant product both digitally and in Nike Stores to serve and inspire the Nike consumer for Golf and Tennis for both footwear and apparel product engines. While laser focusing on my direct areas of responsibility, constantly learning and understanding related aspects of the business and marketplace in making your plans, including coordinating between genders, brands (Nike & Jordan) and how individual products or collections impact each other is key for overall brand growth. Day to day, I build consumer centric assortment plans with an understanding of the overall marketplace position, blending fact based and intuitive inputs to serve the consumer at their pace using a blend of merchandising art and science.Working upstream with global merchandising and product teams is also a key part of my role. Leveraging consumer data and insights from membership, point of sale, and inventory data, as well as direct feedback from consumers and market travel to move at the pace of the consumer and deliver both long term and short term relevant product.

Beaverton, Or

Bring the marketplace/category vision to life through brand leading, consumer focused and profitable assortments that deliver upon the financial targets each season. Maintain a strong leadership position to drive x-functional collaboration and seasonal execution/ Ensure consistency and on time delivery across all merchandising seasonal tools. Understand and connect with the North American tennis consumers and competitive marketplace—online and in stores. Be able to read and interpret product performance and marketplace data to make fact-based and intuitive decisions. Influence the Global line plan, assortments, and allocations based on Marketplace/consumer insights.

Portland, Oregon Area

Attend Annual Meeting during BNP Paribas Open in Indian Wells for further development of Head/Penn business units, new product testing and briefing, and Head/Penn sport culture. Create local, in-house merchandising and marketing plans for new and upcoming product launches for both on site event sales (Pop Up Stores,) as well ecommerce (Direct to Consumer) and in store sales. Manage and seed sample product to prime brand activation prior to product launch (Identifying key influencers in sporting sphere to build product hype.) Ensure proper execution of product presentations both digitally, at events, and in store to convey brand power through innovation and emotion Advisory Staff: Be a key player in Head/Penn brand awareness in community. Identify new partnerships and business opportunities, as well and potential opportunities to increase product market share or growth. Work closely with Regional Sales Representative to determine events, market vacuums, and product launches to grow brand presence.

Beaveton, Or

Brand Activation of RecTennis Programs in Northern Oregon: Work closely with Marketing Operations for ideal concept to consumer strategies and appropriate brand injection into greater Portland Metro area. Cultivate successful business and personal relationships and community partners, various school districts, and Portland Parks and Recreation to grow community awareness and presence. Elevate all contracts and partnerships agreements to yearly goals and projections for overall program growth and expansion. Linking RecTennis to other USTA/PNW and USTA programs and products whenever possible to ensure overall organizational growth.KPI Identification: Facilitate successful, high quality recreational tennis programs in Northern Oregon, and analyze quarterly metrics to determine correlations between new marketing/event rollouts and brand performance. Ensure exceptional quality control and perform evaluations staff and programs. Project/Event Management: Recruit, onboard, train, schedule, and handle all administration related to staff members on my team(Site Directors, Instructors, and Volunteer Staff.) Equipment fulfillment/acquisition including distribution, and tracking all equipment to partner sites, as well as quarterly equipment inventory management/ordering.

Beaverton, Or

2016 Davis Cup Tie - USA vs. Croatia: Collaborated with Nike and Oregon Sports Authority: Premier Partners for the event, ensuring proper application of the Nike/OSA brand and strategic vision in event marketing and grassroots brand interaction with USTA/PNW brand identity and vision. Planned, staffed, and produced two courts of family activities during Family Fun Fair alongside Professional Team USA athletes Bob/Mike Bryan, John Isner, and Jack Sock for 1200+ community members. Production Lead for Opening Flag Ceremony, coordinating player roll out, on camera optics, and volunteer placement and trainingCollaborated with world class ATP athletes to ensure Pro engagement and event excellence from an athlete and public perspective. Built consumer connections to USTA/PNW brand via on-site experience and community engagement in Davis Cup: Volunteers, event execution, and community youth involvement

Bellingham, Washington Area

United States Professional Tennis Association Certified Instructor. Global tennis industry immersion: Pro level to beginning player. World class customer service. Tournament Director level experience with scheduling, data entry, and on the fly adaptation. Program/Event Consultant for Portland Tennis and Education. Properly represent Nike/USPTA equipment partnership during all professional events. Global tennis industry immersion: vast knowledge of world class and developing players, techniques, trends, tennis culture, competitive equipment landscape, and athletic industry. Run and analyze monthly bulk reports to spot developing trends both positive and negative in and propose small to large scale mitigation options to intercept and correct negative negative trends

Bellingham, Washington

Social Media Management: Responsible for posting content for both men's and women's teams social media outlets to promote student body/community engagement which included game time live updates, team philanthropic work/community service, team presence on campus, and growth of university spirit surrounding both teams. Performance Tracking: Using game time footage to track, tag, and review team performance from all home games, and relay game performance metrics to coaches. Travel Coordination: Worked with university Athletic Department to coordinate budget requirement for all aspects of team travel (itineraries, cash disbursements,team meals, housing, and travel expense reconciliation.)

Facilitate nine to eleven students public speaking skills in a classroom setting. Created lesson plans, agendas, and classroom models for students continued learning. Effectively critique, and grade written and vocal work, as well as offer constructive criticism. Become a positive mentor and role model for public speaking skills, as well as professionalism.

To develop and facilitate the creation of a JTT Red Ball and 10 and Under Tennis Leagues in Whatcom County. This entitles recruiting players and volunteers, creating and managing play days/tournaments, and promoting youth tennis in the Pacific Northwest.

For WWU Tennis, my position as Captain/president is to lead by example, and create a welcome and fun environment for players of all skill levels and backgrounds. In addition, to develop and become a catalyst for new players and their confidence to improve their skills. I also work to recruit and advertise our team both on campus, but to prospective high school players.Organizing tournaments is also a key part of my position, as well as organizing practices, community service, and fundraising for our team as well as work with the Sports Clubs and the University to maintain a positive relationship with student body, faculty, and community. Managing and updating our teams website, as well as our various social networking sites is another way I manage and promote my team online and increase our social networking presence.

Led and Maintained the safety of my crew and myself above all else in a hostile and dangerous oilfield work environment over a 16 hour workday on BPXA arctic oil fields on Alaska's North Slope and Prudhoe Bay facility. Effectively communicated with my crew, Well Pad Operators, and Managers to ensure task effectiveness

Bachelor Of Arts (Ba), Communication, General

Bachelor Of Arts, Communication; Communication Pre

Undergraduate Degree in Communication, Minor in Journalism (PR Specialty.)

Bachelor Of Arts, Communication; Communication Major

Activities and Societies: WWU Tennis, WWU Sports Club Council, WWU Athletics.