Director Marketing Automation And Analytics
Current•Spearheaded the installation and customization of automation software for the largest healthcare staffing agency in the U.S., creating streamlined marketing, sales, and service processes across all business lines.•Founding member of the Database & Marketing Analytics team, overseeing automation, marketing operations, and reporting.•Engineered end-to-end automation solutions for marketing, sales, and operations, significantly reducing manual processes and enhancing team productivity.•Developed a highly personalized email marketing program, reaching millions of contacts and driving a 25% increase in customer engagement.•Enabled advanced sales reporting and pipeline automation, supporting billions in sales opportunities and reducing operational pressure by establishing an efficient offshore team.•Led marketing efforts to launch and customize a new mobile app, enhancing user engagement and data analytics.•Constructed advanced attribution models to optimize digital ad spend and lead optimization.