• Closely working with Nissan's Chief Data & Analytics Officer on optimizing the Data Office and executing special projects, leveraging my background in business intelligence and the exposure and view of my previous role as Technical Analyst for the Chairman of the Nissan Americas Management Committee.• Connection point between Nissan's Data & Analytics office and Nissan's business units, translating business pain points and optimization opportunities throughout the organization into data-related solutions.

• Research, analyze, and advise on a variety of initiatives from across the organization• Provide rapid information to build brand value and facilitate enduring profitable growth

• Responsible for integrating marketing, communication, and customer journey strategies into consumer facing digital experiences, primarily on NissanUSA.com• Manage the multimillion dollar budget for the Nissan North America Digital Platform department• Actively involved in brand planning, particularly around the conceiving, development, and implementation of digital marketing strategies including website, social media, and emerging technologies such as virtual reality (VR/360) and augmented reality (AR) platforms• Manage agency and vendor partners to further digital transformation via improving customer experience, personalization, and new technology implementation

• Utilized the customer experience management platform Sprinklr to deliver insights on social media data to stakeholders across multiple stages of automotive planning, manufacturing, marketing, sales, and service, including insights around content performance, product research, event research, benchmarking, and lead generation opportunities• Planned technology projects focused on social media and the voice of the customer, including researching and implementing artificial intelligence and automation to help prioritize and categorize incoming messages• Implemented automated alerts to help manage brand reputation risk and opportunities, in order to proactively see issues that may be developing on social media• Researched industry trends and marketing technology, particularly around customer care

• Improved automotive retail performance by leveraging customer experience and online reputation management best practices• Consulted with Nissan's 1,000+ dealers across the country as well as top executives about getting the most out of Medallia's CX and ORM platform - including helping dealers to capture feedback from customers utilizing surveys and online reviews, and then transforming that data into insight in real time, making it actionable

• Partnered with clients to help them gain a better understanding of exactly what drives consumer wants and needs• Manage the operations of a marketing research facility that conducts full service sensory research and provides consumer insights to supports clients’ business initiatives• Hired, trained, and supervised all local staff• Doubled area profit, revenue (+112%), and participant recruitment (+172%)

• Integrated a comprehensive understanding of consumers into product, sales, and marketing strategies and executions throughout the organization• Tracked and internally communicated music consumer trends and behavior, including demographics, media, genres, technology, downloading and shopping habits• Created fan profiles for artists and compilations that helped target marketing spend• Researched album pricing sentiment among consumers that developed strategy for new artist albums• Presented and integrated consumer segmentation that drove product strategy• Selected online community/panel/survey software vendor to reduce sample acquisition costs and provide better feedback• Negotiated vendor contracts that efficiently accomplished research objectives• Executed consumer exploratory research that provided the framework for marketing and strategy decisions

• Executed brand positioning studies in both North American and global markets for multiple automotive clients• Oversaw brand image tracking study in the U.S. for GM’s North American Automotive Brands: Chevrolet, Cadillac, Buick, GMC, Hummer, Saab and Saturn• Managed several large-scale projects simultaneously, while working closely with suppliers to oversee budget constraints and revenue targets• Maintained a strong working relationship with clients – often working on-site to partner with the client while executing existing projects and acquiring new business• Analyzed data and reported to the client key findings using charts, summaries, and explanations• Coached junior level staff and supported other team members’ projects