Erich Lochner Email & Phone Number

East Rochester, Ny, Us

East Rochester, Ny, Us

Rochester, New York Metropolitan Area

Vancouver, British Columbia, Canada

One of seven senior leaders of publicly traded company, responsible for identifying & developing additional revenue streams for existing & new creator partners (Cleetus McFarland, Veritasium, etc.) as well as enterprise partners (Sony Pictures, NBA, etc.). Primary focus on developing new business opportunities to create & leverage content for distribution across new and/or under-utilized platforms, as well as to maximize affiliate and commerce opportunities to amplify profitability of existent… Show more One of seven senior leaders of publicly traded company, responsible for identifying & developing additional revenue streams for existing & new creator partners (Cleetus McFarland, Veritasium, etc.) as well as enterprise partners (Sony Pictures, NBA, etc.). Primary focus on developing new business opportunities to create & leverage content for distribution across new and/or under-utilized platforms, as well as to maximize affiliate and commerce opportunities to amplify profitability of existent business units. Show less

Los Angeles, California, United States

Member of domestic leadership team tasked with conceptualizing, testing, and launching new product offerings in-line with core business, viz. YouTube Library Licensing, Marquee Program (creating content for non-influencer celebrity partners), and Omni-Channel Offering (running the accounts for creator-partners across YouTube, Snap, TikTok, & Facebook), discovery of new commerce opportunities, and maximize affiliate programs.

Detroit, Michigan, United States

Created new line of business for parent company The Outloud Group to partner with creators and optimize their assets on new and under-utilized platforms.* Crafted business plan with financial models to establish financial targets and performance benchmarks as well as full GTM rollout.* Collaborated across all of The Outloud Group's departments to leverage existing company assets and create a fully integrated O&O company.* Responsible for all partnership decisions, content… Show more Created new line of business for parent company The Outloud Group to partner with creators and optimize their assets on new and under-utilized platforms.* Crafted business plan with financial models to establish financial targets and performance benchmarks as well as full GTM rollout.* Collaborated across all of The Outloud Group's departments to leverage existing company assets and create a fully integrated O&O company.* Responsible for all partnership decisions, content strategy, editorial style, determination of media spend, and publishing priorities. Show less

Detroit

* Member of leadership team that grew agency to over $53M annual revenue and 40+ employees in less than 3 years.* Directly managed client accounts with over $30M+ of spend on annual campaigns.* Developed and implemented strategies to capitalize on emerging platforms & incorporate them into media offerings.* Led bid process, build, and adoption of company-wide CRM platform (Salesforce).* Helped team expand existing creator relationships by more than 2x… Show more * Member of leadership team that grew agency to over $53M annual revenue and 40+ employees in less than 3 years.* Directly managed client accounts with over $30M+ of spend on annual campaigns.* Developed and implemented strategies to capitalize on emerging platforms & incorporate them into media offerings.* Led bid process, build, and adoption of company-wide CRM platform (Salesforce).* Helped team expand existing creator relationships by more than 2x year-over-year.* Advised brand and agency clients on establishment of campaign budgets, KPIs, campaign strategy, and platform selection. Show less

First hire of the Outloud Group and tasked with transitioning Outloud into a scaled, multifaceted business.* Created basic structures for scalable growth including the vision of overall org-structure, OKRs for individual teams, contract templates & processes, project management protocols, accounting procedures, and intra-team coordination.* Responsible for independent influencer discovery, outreach, negotiation, contracting, execution, and quality control.* Collaborated with… Show more First hire of the Outloud Group and tasked with transitioning Outloud into a scaled, multifaceted business.* Created basic structures for scalable growth including the vision of overall org-structure, OKRs for individual teams, contract templates & processes, project management protocols, accounting procedures, and intra-team coordination.* Responsible for independent influencer discovery, outreach, negotiation, contracting, execution, and quality control.* Collaborated with Founder and CEO on growth strategies, expanding team to 9 full-time employees in 1.5 years. Show less

Atwater Villiage

Vanishing Angle is an independent production company specializing in Feature Films, Commercials, and Industrial Productions.Feature Films:TOO LATETHE GRIEF OF OTHERSAMIRA & SAMTHE DRAMATICS

UPM

Certificate, Artificial Intelligence: Implication For Busienss Strategy

Master'S Degree, Mals: Technology Of Language

Ba, Philosophy

French Language

International Intensive Study

Activities and Societies: Vancouver BC, Japan, China, Hong Kong, Vietnam, India, Egypt, Cyprus, Greece, Spain, Morocco, Port Everglades, FL