Eric H. Email & Phone Number

Plano, Tx, Us

• Established new corporate communications and public relations departments to support rapidly growing international alternative investment firm, including nine global partner organizations, investors, and associates. • Directed internal and external communications strategy, including global media relations, corporate communications, social media, investor communications, content development, and graphic design, to effectively build brand awareness and equity for firm and its partner organizations.• Spearheaded global communications strategy for firm and its nine partner organizations, advising stakeholders and leading agencies in six countries: India, UAE, Singapore, Malaysia, England, and the U.S.• Created company-wide communication policies and procedures to protect organization’s reputation by enforcing social media protocols, upholding consistent messaging, and ensuring proper handling of media inquiries.• Reestablished firm’s key messaging and positioning, including its new slogan: “Investing globally. Funding your ambition. Impacting the world.”• Led firm through major international public crisis.• Reason for leaving: https://www.sec.gov/news/press-release/2023-223.

Oakland, Ca, Us

• Built and led new consumer affairs team for The Clorox Company’s vitamins, minerals, and supplements division, overseeing four brands, including Natural Vitality, Neocell, Rainbow Light, and Champion Performance. • Directed consumer communications strategy across social media, email, phone, and website channels for upwards of 3,000 consumers a month to maximize consumer loyalty and retention.• Empowered brands, cross-functional teams, and senior leadership with timely, real-time, actionable consumer insights through developing comprehensive social listening and reporting dashboards (via Brandwatch).• Collaborated cross-functionally to capture internal stakeholder insights from brand, marketing, sales, operations, legal, R&D, and regulatory teams for creating comprehensive knowledgebases that elevated the consumer journey and drove team productivity and efficiency.• Designed robust CRM solutions, including Zendesk and Oracle Services Cloud, to enhance the consumer journey, increase internal transparency, and improve team productivity and efficiency.• Steered $40MM to $60MM brands through several public crises, preserving consumer loyalty and brand integrity.

• Established, led, and developed new marketing communications department, building it from one individual to 12 direct reports and four multidisciplinary teams for private equity portfolio company with four leading vitamins, minerals, and supplements brands: Natural Vitality, Neocell, Rainbow Light, and Champion Performance.• Spearheaded marketing communications, corporate communications and events, media relations, content marketing, social media marketing and advertising, influencer marketing, crisis management, consumer event marketing, and consumer relations strategy.• Collaborated with creative team in designing and implementing omnichannel marketing communications campaigns for Rainbow Light, Natural Vitality, Neocell, and Champion Performance while directing $2.8MM budget.• Designed and implemented integrated content marketing campaigns utilizing video production, visual content, blogs, influencer marketing, partnership marketing, webinars, social media marketing and advertising, event marketing, and online brand activations.• Led internal and external corporate communications campaigns, including media relations, press releases, corporate events, interdepartmental newsletters, presentations, and a co-produced corporate video, effectively elevating corporate brand awareness, boosting employee morale and retention, and attracting stellar talent to organization.• Served as media liaison and brand spokesperson at national tradeshows, like Expo West.

• Founded, developed, and led successful, industry-agnostic, full-service public relations and marketing communications agency.• Oversaw strategic communications for 55 B2B and B2C clients, including private and publicly traded companies, across 46 industries: enterprise security, technology, renewable energy, environment, business intelligence, automotive, CPG, vitamins, minerals, and supplements, franchising, restaurants, food, beverage, startups, social media, mobile apps, mechanical engineering, automotive, broadcast television, and entertainment, and more.• Directed multidisciplinary team of nine to support clientele, including Trapezoid, NeoCell, Cyclone Power Technologies, Injet, BSN, BrandStar, Tudor Ice, Pizza Fusion Holdings, Hostirian, Zim's Max, Skuze Shoes, Naturally Fresh Deodorant, Oceans 234, and Salsa Fiesta, among others.• Provided the following marketing and communications disciplines: public relations, media relations, corporate communications, crisis management, content marketing, executive communications, earned, owned, and paid media, reputation management, social media marketing and advertising, Facebook advertising, writing/copywriting, blogger relations, blogging, digital marketing, creative direction, graphic design, web design, lead acquisition and nurturing, SEM/SEO, influencer marketing, video production, and product marketing.• Oversaw all business development for agency through networking, relationship building, and existing client referrals.

• Covered several editorial beats, including restaurants, venue reviews, celebrities, and entertainment, for popular Miami lifestyle and entertainment magazine on a general assignment basis.• Produced regular monthly articles and editorial sections in conjunction with magazine production deadlines.

Boca Raton, Fl, Us

• Recruited as first employee, working alongside founding partners to launch national franchisor operations, wearing numerous “hats,” including franchise sales, franchisee relations, investor relations and communications, hiring, team building, training franchisees and staff, public relations, crisis management, marketing communications, corporate communications, event marketing, and internal and external communications.• Played vital role in company’s expansion from one restaurant to over 25 U.S. locations, one international master franchisor in UAE, and completion of Series A funding round.• Led franchisor's U.S. and international public relations, corporate communications, and marketing initiatives.• Established primary recurring franchisee lead generation source through consistently securing top-tier earned media coverage.• Single-handedly secured over 150 million media impressions in three years by securing top-tier national earned media coverage, which served as most significant marketing catalyst for franchisor’s expansion:o 2007 – 40MM+ media impressions generated over 500 franchisee leads; 44 franchise commitments.o 2008 – 60MM+ media impressions resulted 26 franchise commitments, setting stage for company’s Series A funding, which it completed late 2008.o 2009 – 50MM+ media impressions contributing to securing first master franchisor in UAE.• Co-produced franchisee marketing manual, taught Pizza Fusion University (PFU) marketing classes for franchisees, and oversaw weekly franchisee marketing newsletter.• Recognized by Public Relations Society of America with first place award in 2008 creative public relations competition, taking top honors ahead of Microsoft, Nestle, and Office Depot, among other campaigns.

• Directed firm’s public relations department, leading communications strategy for a variety of clientele, including the Palm Beaches Marathon, Dream Musician, and nSpa, among others.• Served as Media Director for Palm Beaches Marathon.• Planned and implemented launch events for nSpa (11,000 square-foot beachfront spa) and Bogart's Bar & Grille at Cinemark Palace 20 that attracted over a thousand attendees.• Placed agency and its clients in headlines of top-tier national media outlets, such as the Associated Press, MSNBC, Boston Herald, New York Daily News, SPIN Magazine, and Yahoo! Sports, among others.

Boca Raton, Fl, Us

• Oversaw national media relations, corporate communications, and content marketing initiatives for North American distributor of NetOp line of industry-leading enterprise IT, security, and e-learning software, as well as BrightTools' security software.• Launched 35+ new products and new version releases for NetOp and BrightTools software lines.• Led development of all press and marketing materials, such as press releases, press kits, white papers, videos, flyers, brochures, website copy, advertisements, and newsletters.• Authored highly technical articles about industry trends, best practices, use cases, and challenges that were published in 15 national trade journals and magazines.• Led content marketing strategy, shooting, producing, editing, and narrating 10 marketing videos for NetOp and BrightTools brands, including product marketing and case study videos.• Served as national media liaison for company among prominent CIOs and IT media at over 10 prominent national corporate technology tradeshows per year.

• Served multiple roles on a general assignment basis in producing daily live newscasts broadcasted to 98th media market.

• Served as Video Journalist, producing and editing three to four television news stories a day for afternoon and evening live broadcasts.