Eric H. Email & Phone Number

Plano, TX, US

• Established new corporate communications and public relations departments to support rapidly growing international alternative investment firm, including nine global partner organizations, investors, and associates.
• Directed internal and external communications strategy, including global media relations, corporate communications, social media, investor communications, content development, and graphic design, to effectively build.
• Spearheaded global communications strategy for firm and its nine partner organizations, advising stakeholders and leading agencies in six countries: India, UAE, Singapore, Malaysia, England, and the U.S.
• Created company-wide communication policies and procedures to protect organization’s reputation by enforcing social media protocols, upholding consistent messaging, and ensuring proper handling of media inquiries.
• Reestablished firm’s key messaging and positioning, including its new slogan: “Investing globally. Funding your ambition. Impacting the world.”
• Led firm through major international public crisis.

Oakland, CA, US

• Built and led new consumer affairs team for The Clorox Company’s vitamins, minerals, and supplements division, overseeing four brands, including Natural Vitality, Neocell, Rainbow Light, and Champion Performance.
• Directed consumer communications strategy across social media, email, phone, and website channels for upwards of 3,000 consumers a month to maximize consumer loyalty and retention.
• Empowered brands, cross-functional teams, and senior leadership with timely, real-time, actionable consumer insights through developing comprehensive social listening and reporting dashboards (via Brandwatch).
• Collaborated cross-functionally to capture internal stakeholder insights from brand, marketing, sales, operations, legal, R&D, and regulatory teams for creating comprehensive knowledgebases that elevated the consumer.
• Designed robust CRM solutions, including Zendesk and Oracle Services Cloud, to enhance the consumer journey, increase internal transparency, and improve team productivity and efficiency.
• Steered $40MM to $60MM brands through several public crises, preserving consumer loyalty and brand integrity.

• Established, led, and developed new marketing communications department, building it from one individual to 12 direct reports and four multidisciplinary teams for private equity portfolio company with four leading.
• Spearheaded marketing communications, corporate communications and events, media relations, content marketing, social media marketing and advertising, influencer marketing, crisis management, consumer event marketing.
• Collaborated with creative team in designing and implementing omnichannel marketing communications campaigns for Rainbow Light, Natural Vitality, Neocell, and Champion Performance while directing $2.8MM budget.
• Designed and implemented integrated content marketing campaigns utilizing video production, visual content, blogs, influencer marketing, partnership marketing, webinars, social media marketing and advertising, event.
• Led internal and external corporate communications campaigns, including media relations, press releases, corporate events, interdepartmental newsletters, presentations, and a co-produced corporate video, effectively.
• Served as media liaison and brand spokesperson at national tradeshows, like Expo West.

• Founded, developed, and led successful, industry-agnostic, full-service public relations and marketing communications agency.
• Oversaw strategic communications for 55 B2B and B2C clients, including private and publicly traded companies, across 46 industries: enterprise security, technology, renewable energy, environment, business intelligence.
• Directed multidisciplinary team of nine to support clientele, including Trapezoid, NeoCell, Cyclone Power Technologies, Injet, BSN, BrandStar, Tudor Ice, Pizza Fusion Holdings, Hostirian, Zim's Max, Skuze Shoes.
• Provided the following marketing and communications disciplines: public relations, media relations, corporate communications, crisis management, content marketing, executive communications, earned, owned, and paid.
• Oversaw all business development for agency through networking, relationship building, and existing client referrals.

• Covered several editorial beats, including restaurants, venue reviews, celebrities, and entertainment, for popular Miami lifestyle and entertainment magazine on a general assignment basis.
• Produced regular monthly articles and editorial sections in conjunction with magazine production deadlines.

Boca Raton, FL, US

• Recruited as first employee, working alongside founding partners to launch national franchisor operations, wearing numerous “hats,” including franchise sales, franchisee relations, investor relations and.
• Played vital role in company’s expansion from one restaurant to over 25 U.S. locations, one international master franchisor in UAE, and completion of Series A funding round.
• Led franchisor's U.S. and international public relations, corporate communications, and marketing initiatives.
• Established primary recurring franchisee lead generation source through consistently securing top-tier earned media coverage.
• Single-handedly secured over 150 million media impressions in three years by securing top-tier national earned media coverage, which served as most significant marketing catalyst for franchisor’s expansion:o 2007 –.
• Co-produced franchisee marketing manual, taught Pizza Fusion University (PFU) marketing classes for franchisees, and oversaw weekly franchisee marketing newsletter.

• Directed firm’s public relations department, leading communications strategy for a variety of clientele, including the Palm Beaches Marathon, Dream Musician, and nSpa, among others.
• Served as Media Director for Palm Beaches Marathon.
• Planned and implemented launch events for nSpa (11,000 square-foot beachfront spa) and Bogart's Bar & Grille at Cinemark Palace 20 that attracted over a thousand attendees.
• Placed agency and its clients in headlines of top-tier national media outlets, such as the Associated Press, MSNBC, Boston Herald, New York Daily News, SPIN Magazine, and Yahoo! Sports, among others.

Boca Raton, FL, US

• Oversaw national media relations, corporate communications, and content marketing initiatives for North American distributor of NetOp line of industry-leading enterprise IT, security, and e-learning software, as well.
• Launched 35+ new products and new version releases for NetOp and BrightTools software lines.
• Led development of all press and marketing materials, such as press releases, press kits, white papers, videos, flyers, brochures, website copy, advertisements, and newsletters.
• Authored highly technical articles about industry trends, best practices, use cases, and challenges that were published in 15 national trade journals and magazines.
• Led content marketing strategy, shooting, producing, editing, and narrating 10 marketing videos for NetOp and BrightTools brands, including product marketing and case study videos.
• Served as national media liaison for company among prominent CIOs and IT media at over 10 prominent national corporate technology tradeshows per year.

• Served multiple roles on a general assignment basis in producing daily live newscasts broadcasted to 98th media market.

• Served as Video Journalist, producing and editing three to four television news stories a day for afternoon and evening live broadcasts.