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I have been a C-level executive for more than 20 years, with a focus on finance, people, culture, operations, and personnel development. I earned an MBA from Darden and a BS in Finance from Georgetown. I am currently the CFO/COO of RedPeg Marketing, a market-leading experiential marketing agency near Washington, DC, whose impressive client list includes GEICO, In-N-Out, Marriott, Meta, Niantic, and Nike.My expertise is in growing the highs and managing the lows of a company’s business cycle. I have taken two market-leading companies to the highest revenue levels and most profitable years of their respective 25+ year histories, while also helping one of them survive during a pandemic (live events business) and the other through a bankruptcy filing (that was inherited by me). I am a strategic thinker with a results-oriented mindset, as well as an Excel/modeling expert—conquering the most intricate modeling needs in order to both understand the past and provide visibility for the future.
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Cfo / CooRedpeg Marketing Sep 2016 - PresentAlexandria, Virginia, UsWith an unofficial title of the "Culture and Cash Guy," I have a unique skillset in leading the financial, operational, and people/culture sides of our business. I have led RedPeg to significant growth over the seven years that I have been there, taking a $17 million company to $35 million, and nearly doubling the staff size as well. I played a critical role to ensure that RedPeg, mostly a live entertainment company, survived during the pandemic and came out stronger on the way out. We retained key personnel and clients and added digital marketing capabilities during the pandemic and subsequently launched other ventures as well, including music VIP experiences. I revamped our KPIs and redirected senior leadership’s focus to better reflect drivers of success, including utilization, gross profit return on personnel expenses, and creative ways to improve project profitability. Average gross margin on jobs has increased from 29% to 42% during my tenure.My priority is to create a culture where people are happy, can pursue their passions, and can find fulfillment in developing initiatives that go beyond their job description. This has opened the doors to five new Employee Resource Groups that quickly became a permanent part of our culture--including Women of RedPeg, RedPegsters of Color, and Equally (LGBTQ+). I stress the importance of fiscal transparency and fiscal responsibility...spending money as though it's your own...and we enjoyed significant success with a fun, companywide Cost Savings contest that I initiated, resulting in more than $2 million in savings in less than three years...not to mention that "cost savings" is now an official buzzword around the office...with good connotations. I have twice been voted by the staff as "Employee of the Year"...and the first executive to ever win it in the company's 27-year history. As a colleague stated, "I think you're the first CFO to ever to institute a cost savings program and also win Employee of the Year." -
Interim Cfo & CooCogent Finance & Operations, Llc Jul 2015 - Sep 2016Provided financial and operational leadership to companies who need a turnaround expert, an interim/part-time CFO or COO, or financial planning & analysis. Services included change management & restructuring, cross-functional leadership, financial planning & analysis, budgeting & forecasting, innovative Excel modeling, financial statement preparation & analysis, customizing operational systems & procedures, utilization analysis & optimization, pricing structure overhaul, and developing best-in-class teams.
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Chief Operating OfficerHenninger Media Services, Inc. Jul 2002 - Jun 2015Arlington, Va, UsLed the operations and financial planning of this market-leading media services company that provides broadcast programming, television ads, and corporate video. Originally hired to restructure the company in 2002. Led the company not only to a successful turnaround in 2003, but to its best financial performance in its 30-year history three years later. Developed and managed the successful implementation of the company’s annual business plan, budget, and standard operating procedures. Negotiated multi-million dollar contracts with key clients. Implemented CRM software (Salesforce) and industry-specific ERP software. Led customized build-out and move into new high-tech 20,000 sf facility. Created and implemented utilization tracking systems and incentive plans for staff. Hired and developed best-in-class teams. Created highly intricate Excel spreadsheets that combined the complexities needed to thoroughly analyze the company’s financials, while at the same time having a user-friendly interface for the management team to easily play with key assumptions and make informed decisions. -
Managing DirectorReach Consulting Group, Llc Jul 2001 - Jul 2002Provided financial, operational and business strategy services to small- to mid-sized companies in the Mid Atlantic region.
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Chief Financial OfficerBuilt2Xl, Inc. Mar 2000 - Jul 2001Raised almost one million dollars in capital, led the executive team, and ran the operations for an online fitness & wellness company.
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Investment BankerWells Fargo Bank Aug 1998 - Mar 2000San Francisco, California, UsManaged the deal teams and closed transactions totaling more than one billion dollars for various energy companies.
Eric Hansen Skills
Eric Hansen Education Details
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University Of Virginia Darden School Of BusinessMba -
Georgetown UniversityBusiness
Frequently Asked Questions about Eric Hansen
What company does Eric Hansen work for?
Eric Hansen works for Redpeg Marketing
What is Eric Hansen's role at the current company?
Eric Hansen's current role is CFO / COO at RedPeg Marketing.
What is Eric Hansen's email address?
Eric Hansen's email address is eh****@****ger.com
What is Eric Hansen's direct phone number?
Eric Hansen's direct phone number is +170390*****
What schools did Eric Hansen attend?
Eric Hansen attended University Of Virginia Darden School Of Business, Georgetown University.
What are some of Eric Hansen's interests?
Eric Hansen has interest in Children.
What skills is Eric Hansen known for?
Eric Hansen has skills like Turnaround Specialist, Change Management, Financial Analysis, Operations Management, Microsoft Excel, People Development, Business Strategy, Corporate Finance, Financial Modeling, Financial Reporting, Management, Managerial Finance.
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