Eric Hanser Email & Phone Number

New York, Ny, Us

New York, New York, United States

Greater San Diego Area

Greater San Diego Area

Key Clients: Mazda, Epson, Qualcomm, Cleveland ClinicServing as lead strategist on the Mazda USA account, my primary function is to leverage industry and customer insights, strategic frameworks, and digital tactics for the purpose of developing actionable multi-channel strategies that align with and help accomplish client goals. I am responsible for collaborating with team members and C-level client stakeholders to craft the strategic approaches and engagements that may include, research, insights, organizational structure, optimization, roadmap development, digital forecasts, content strategy, website re-platforms, etc. - Assert a leadership role in working with client partners, understanding their brand and business objectives, goals and challenges, identifying opportunities to drive customer activation and engagement and aid brand transformation. - Provide day-to-day program leadership and be accountable for achieving projects objectives according to scope, quality, timing and budget, while ensuring that final strategic vision is clearly communicated and agreed upon.- Design and conduct secondary research including but not limited to: industry trends, audience needs & behavior, competitive assessments, website/content audits, and digital ecosystem assessments.- Design and conduct primary research in the form of discussion guides and interviews, survey panels, screeners, and questionnaires, intercept surveys, and focus groups.- Provide strategic insight, written briefs, and recommendations for clients and internal teams–architecting cross channel solutions encompassing brand, social, content and marketing tactics. - Support new business and revenue opportunities by working with Sales and Client Service teams by providing research and strategic insight in support of client pitches/RFP responses.- Actively seek and share knowledge of the latest digital strategy, social, marketing, content, media trends/events, and technology integration platforms.

Greater San Diego Area

Greater San Diego Area

Key Clients: LifeProof, OtterBox, Spartan Race, Bobble- Provide overall leadership and strategic direction to both clients and internal project teams- Conduct extensive primary and secondary research in consumer insights and market trends- Craft strategy briefs that include positioning statements, market insights, user personas, KPI's and engagement lifecycles- Develop and evolve presentation decks that educate clients and provide progressive thinking- Partner with Project Managers to ensure quality, timelines and profitability of project execution

Greater San Diego Area

Greater San Diego Area

- Responsible for overall account management and account growth- Set expectations and maintain open communication channels with clients- Partner with Project Manager to ensure quality, timelines and profitability of project execution

Key Clients: Nike, Converse, Cole Haan- Performed a key production role for the Nike Digital Commerce and NIKEiD lines of business on the Nike account- Served as the main client interface on projects, helping define vision, clarifying strategic requirements, explaining complex ideas clearly, and managing expectations- Coordinated an interdisciplinary teams of visual designers, writers, interaction designers, and programmers, helping to evolve creative concepts into clear sets of deliverables

- Supervise and manage the planning and production strategy, including budgets, for all marketing projects, such as web applications, email campaigns and marketing collateral both digital and in print- Coordinate the creation of a new web structure and navigation system in preparation of a migration to a new website- Participate as a member of a senior-level team to develop a multichannel workflow that streamlines how information is used for web, broadcast and print campaigns- Plan, develop, monitor and manage marketing strategies in support of the programs and services of 92nd Street Y- Perform the lead role in the writing and editorial development for all marketing initiatives

• Raised awareness of the organization through traditional and social media• Managed the creation and use of the CiH logo and messaging language • Devised and implemented application policy and procedure

- Served as project manager and editor, overseeing the scheduling, design and copy, for all web content and admissions publications- Produced and maintained extensive, multifaceted email campaigns- Assisted with the development and maintenance of the advertising media plan

Ma, Media Studies

Ba, Music