Eric Heller is a Founder at Asymmetric Intelligence. He possess expertise in e commerce, online marketing, marketing strategy, marketing, web analytics and 21 more skills. Colleagues describe him as "Eric is a rare talent. Incredibly strategic at the highest levels, while at the same time particularly strong at getting the operational basics set up and executed with efficiency. Eric has forgotten more about the Amazon ecosystem than the full corpus many experts claim as theirknowledge base. Eric was instrumental in standing up Kite.co an e-commerce company that had $200M of committed equity investment from Blackstone & Juxtapose. Eric knows everyone across the Amazon ecosystem and is a great connector. He saved us years in terms of the relationships we were able to stand up. If you could apply NPS to humans, Eric would be up there with the highest rating possible. He’s smart, engaged, curious, and incredibly effective: I would recommend Eric as one of the best people I’ve ever worked with.", "Eric is one of the brightest retail minds I have worked with. There are some people who seem to be continually switched to the "On" position for a given task or project, and Eric fits nicely into that paradigm. During my time working with him, I found Eric would continually find ways to sift through minute details to find new information and the quickly develop methods to leverage and use that new information. Constantly working for insights and gains, I would highly recommend Eric for anyone looking to uncover ways to improve their retail operations and business.", and "Eric is the consummate Ecommerce marketer. He has particularly strong skills in the optimization of shopping feed programs grown out of his Amazon roots. That deep understanding enabled him to dramatically expand these channels during his tenure at FootSmart. Eric also just plain revels in discovering new marketing and Ecommerce technologies and I enjoyed his unending curiosity and passion for his work and this space. His tenacity and expertise will be assets to his Marketplace Ignition clients and I look forward to seeing his new endeavor grow."