Eric Heneghan Email & Phone Number

Chicago, Il, Us

elicit gives marketers control over the single most-used feature on a website:the search box.With that power at your fingertips,conversion rates triple and abandonment drops by half.Every keystroke is an opportunity.You’ve already paid for visitors to come to your site. Now make them customers.

Chicago, Illinois, Us

• Oversee all business strategy, alliance development, industry communication and client management for $3.5MM boutique interactive marketing and technology firm specializing in user-driven, web-based solutions• Aggressively launched business successfully winning more than 90% of all competitive bids building a strong portfolio of clients including Pella Windows, Chicago Mercantile Exchange, Exelon and Orbitz• Pioneered the execution of a leading-edge platform for on-site search creating a predictive, more humanized approach for clients – satisfied over 80% of on-site search queries contributing to improvements in conversion, quality and service• Created one-of-a-kind interactive web solutions enabling users to utilize simulation applications to enhance the sales process – applications ranged from building “your perfect Harley Davidson” to engineering a steel building• Led development of a targeted online marketing strategy for Pella Windows leveraging untapped purchasing and customer data captured through a lead database integrated with company’s commercial website• Created high-impact internet strategy for H20 Plus positioning it as the cornerstone of their U.S. market presence – subsequent success in market led to a lucrative acquisition in 2008 by Goldman Sachs• Consulted with NAVTEQ to create a global advertising strategy for location-based services and small screens/mobile devices – identified synergies with Nokia leading to a $8.1B acquisition of NAVTEQ in 2007

Chicago, Il, Us

• Co-founded digital agency launched to design and create leading-edge video, animation and breakthrough media for Fortune 500 leaders including John Deere, Radius and Bandag• Dramatically evolved business model over ten years becoming a leader in interactive marketing – received dozens of industry awards recognizing innovation and leadership• Successfully grew staff to more than 300 strategists, designers, web developers and media specialists growing annual revenues to more than $30MM – business was profitable every year and grew without additional outside capital• Negotiated a successful five-year alliance with Leo Burnett Worldwide ultimately assuming full accountability for all interactive marketing strategic development and creative execution for the agency• Aggressively established a diverse portfolio of clients including 100% of Leo Burnett’s core clients – sustained long-term partnerships with Phillip Morris, United Airlines, Sony, Kellogg’s, GM, Maytag and Hallmark • Created and executed leading-edge internet marketing strategies including innovative commercial website designs for dozens of clients including Kellogg’s, McDonald’s, Oldsmobile, P&G and Phillip Morris• Collaborated with Steve Case, co-founder and CEO of American Online, to analyze market opportunities and influence major marketing partnerships allowing access to more than 2MM AOL users• Launched McFamily AOL community hosting first-ever interactive celebrity chats with Garth Brooks,Tina Turner and Elton John as part of a two-week McDonald’s in-store promotion• Partnered with Microsoft leader Brad Chase facilitating Microsoft’s entry into internet space – personally led conferences, co-authored publications, launched sponsored sites and collaborated on national campaigns• Developed a creative three-dimensional CD-Rom for Dewar’s Scotch as part of an $6MM print campaign earning recognition from the Wall Street Journal as the “most ambitious interactive application ever created”

Coursework Towards A Bachelor Of Arts In English With Minors In Theatre Arts And Film, Left With Few Credit Hours Remaining To Build Giant Step Upon Receiving Investment Funding

Education record