Led visitor services, hospitality operations, marketing and promotion, direct-to-consumer sales and tasting room merchandising for a boutique winery. Directed and educated a staff of four. Performed mystery shopping to assess competitor service.Hosted and led professional, custom tours and tastings for winery visitors, VIPs and wine club members. Initiated popular pairings for wine club events.Greatly expanded the size of the wine club by enrolling 15 new members per month, for a total of 700 members. Trained sales staff how to sell wine club services.Initiated an effective marketing outreach program by: marketing the winery to hotel and B&B concierges and limousine companies, creating special guest events at the winery, providing special pours at B&Bs and hotels, and developing marketing collateral. Increased visitor counts 70% with 300 to 350 guest unit visits per month during peak season. Raised direct-to-consumer sales 30% by: providing superior hospitality, using a consultative sales approach, and by suggesting food pairings. As a result, guest spending increased from an average of $56 to $153 per person over 14 months.

Sold single-family homes within a 55 and over community which offered many high-end amenities. Showed prospective buyers lots, model homes and completed homes. Effectively upsold home upgrades.Due to sales success, was promoted from a sales associate role to a management role within two months. Directed and trained a team of eight sales staff. The team sold on average 30 homes per month, generating in excess of $1.5M in monthly sales.Sold financing to home buyers through the Shea Mortgage company. Assessed buyer needs and recommended suitable loan products.

Delivered effective sales presentations and gave property tours to prospective buyers who were interested in purchasing a high-end resort timeshare. Helped the sales team quickly sell out the resort. Sold six premium units within two days, generating over $600k in revenue.

Under contract with Proxicom, worked onsite in Spain for 1.5 years on a joint venture to deliver computer support, network design and Internet services to a Spanish energy conglomerate, Iberdrola. Helped Iberdrola create a new Internet business solutions company.Developed the technology infrastructure, integrated existing systems, placed databases online and produced web sites. Transferred knowledge and supervised 14 Spanish IT specialists.Worked on-site at Proxicom in Los Angeles as the Managing Director of Wireless Technology. Researched companies and made marketing presentations to sell Proxicom services.

Hired, trained and managed an IT team of five who delivered technology services to the school of business. Created and managed a budget of $3.5M.Automated the classrooms and made lesson plans and homework assignments available online. Served on a team to create the technology infrastructure for a new business school building.