Bringing new life to Brands.https://www.ninelives.net/

• Spearheaded the worldwide rebranding of Mazda.• Developed the model for global multiple-agency collaboration with regional agency partners such as JWT Taipei, JWT Canada, VMLY&R, COSMO in Europe, Ogilvy in Mexico, BRAVO in Miami, GEOMETRY in SF, Team Mazda in Colombia, MIRUM Digital in San Diego, and POSSIBLE Digital in Costa Rica.• Established Garage Team Mazda as the creative center of excellence for Mazda worldwide.• Improved brand awareness, brand perception and increased consideration.• Led to Mazda achieving unprecedented ongoing sales growth.• Transformed the creative department from traditional to digital-first.• Instrumental in rebuilding the agency strategic planning department.• Led the agency to win the most awards in its history and the most awards of any single agency in the history of the OC AAF awards.

My 11 years at Saatchi embodied the motto "Nothing is Impossible".Helped Toyota become the best-selling car brand in America,led the agency to receive the highest number of awards in their history,developed integrity-based processes and methods for collaborating with multiple multicultural agencies and brand partners on behalf of Toyota, which remain in place today.Highlights:• Toyota Tundra launch. Results: 31% jump in Tundra sales. Brand Imagery up 150% in the US. Tripled domestic buyers in eight months.• Led the award-winning Space Shuttle Endeavor stunt. Results: 1Billion unpaid media impressions• Launched 2015 Camry. Results: Camry was the top selling car model in 2015. A +40% YOY increase• Created a cultural phenomenon with Sienna “Swagger Wagon” launch. Results: Over 150 unpaid broadcast segments, articles and blog posts. 145% jump in sales in a declining category (during "The Toyota Recall"). Jay Chiat Awards winner for Social Media.• Venza campaign. Results: recognized as Toyota’s best case study for integrated launch and social media, noted as the highest performing campaign across all automotive brands of 2011, and set new benchmarks within Toyota. Sales up by 21%• RAV4 #wishgranted Campaign. Results: most successful Super Bowl effort of that time. AdAge winner of Super Bowl Pre-Game. Within 5 days of posting reached 22,000,000 views. Over 700MM PR impressions.• Launched High School Football TV Mini-Show “Line of Scrimmage” - ran 4 consecutive years.

• Hired to successfully stem business losses, preventing Taco Bell and Hilton Hotels accounts from leaving.• Successfully pitched for new business: Onfile.

• Developed and led new branding and launch campaign for Jim Beam.• Successfully pitched new business: La Salle Bank.• Developed campaigns for Wrigley’s, YMCA, and Chrysler.

• Invited by Lee Clow to move to LA to improve the performance of the Infiniti account (accomplished within a year: a new brand experience across all media + awards)• Contributed notable work for the Apple, Sony PlayStation and Harmon Kardon accounts.

• Led the creative team on the political campaign for the successful election of Nelson Mandela, SA’s first black president.• Integral part of the team that helped Hunt Lascaris achieve Agency of the Year, best agency out of Africa. (Advertising Age)• Ideated, developed and led multiple award-winning campaigns leading to 40% of agency awards.