Erich Hoefer Email & Phone Number

Washington, Dc, Us

I lead technology, product, and delivery for Starling Trust Sciences, a leader in the Regtech space using machine learning and cutting-edge behavioral science to provide augmented risk management analytics to the financial industry.Starling automates the measurement of cultural and behavioral factors without intrusive surveys so that management can improve risk processes, proactively address misconduct, and improve operational execution.Starling's “predictive behavioral analytics engine” detects signals in internal company data sets that tie to specific behaviors of concern to management – with predictive reliability. These leading indicators anticipate where misconduct or failures in operational risk oversight may occur, permitting for proactive management intervention, reduced overhead, and the ability to rapidly scale oversight of non-financial risks.

Strategy and operational leadership for early-stage startups and family office/venture/PE investors focusing on market validation, sales and marketing, product definition/market fit, pricing, partnerships, and valuation.- Manage go-to-market strategies including positioning, pricing, and market fit- Launch business development processes and structure, build sales teams, and generate sales- Develop and manage digital marketing assets including website design, SEO/SEM, and email marketing campaigns.- Investment advice to support fund-raising, acquisitions, and partnership efforts

North Bethesda, Maryland, Us

Launched a strategic innovation lab. Sourced and managed a $100mm portfolio of investments, internal ventures, and strategic growth initiatives. Structured enterprise SaaS and ecommerce platform launches, technology acquisitions, and partnerships.INCUBATED AND LAUNCHED NEW VENTURES• Launched Vacation Rentals by Choice Hotels. Led operations from ideation through launch. Managed acquisition of technology platform. Executed initial sales and hired sales team.• Launched a SaaS enterprise software company, SkyTouch Technology, to sell proprietary technology to other hotel chains and independent hotels.• Directed Choice’s initial investment in RoomKey, a joint venture with five industry partners (Marriott, Hilton, IHG, Wyndham Worldwide, Hyatt) to form an online hotel travel agency startup. LED ECOMMERCE GROWTH STRATEGIES• Structured a multi-million dollar partnership with Bluegreen Vacations, a leading timeshare company, encompassing brand licensing, sales referral, and property development. • Developed investment case and designed a 3-year software development roadmap for Choice’s European hotel portfolio generating a 30% business delivery lift for affected hotels. ACCELERATE GROWTH THROUGH INVESTMENT AND PARTNERSHIPS• Managed partnership and acquisition opportunities from $25 mm to $1 bn.• Relaunched Choice’s strategy to accelerate growth in both current and emerging markets. Led strategic reviews of global opportunities in Eastern Europe, India, China, Australasia, and Mexico.

North Bethesda, Maryland, Us

North Bethesda, Maryland, Us

North Bethesda, Maryland, Us

North Bethesda, Maryland, Us

Managed portfolio of over 800 franchised hotels with combined domestic revenue of $1.1 billion.• Led strategy for one of the fastest growing brands in the industry (unit growth of 45% in 3 years). Generated incremental growth through better facilitation between sales and account services.

Washington, Dc, Us

Managed the sales strategy for one of the largest industry associations in the US. Designed and executed sales plans targeting C-suite executives from family firms to F100. Implemented a ground-breaking new revenue model to increase membership retention.

Washington, Dc, Us

Mba, Finance, Strategy, Technology, Biotechnology

Bsfs, International Business