Brand Health, Customer Satisfaction & Retail Experience tracking on a regional account in West & Central Africa and managing client relations across 6 Opcos including organising quarterly workshops and strategy sessions to present findings to client.

Managed client relationship and lead a team of quantitative & qualitative researchers to manage client accounts, also identified and capitalized new business development opportunities with existing and new clients both locally and across francophone West Africa.

As advertising account planner , worked on a West & Central Africa fmcg account to diagnose client’s communication/marketing challenges and translated communication briefs into creative briefs to inspire campaign development based on market/product knowledge and consumer insights.

Initiated/ managed market research projects in West & Central African markets and provided actionable insights for marketing decisions. Led research for new product development/concept testing & product innovations.

Project Management (Design-sampling/ methodology, Planning, & Execution ) and preparing Technical & Financial proposals, survey Instruments design, analysis, reporting/ presentations.