Consult on strategy and provide multimedia production services in a freelance capacity. Founded SoulWellLanguages.com in 2021. Develop/implement Learning Management System, curriculum, UI, UX, application prototypes, and branding. Conduct user interviews and handle all business operations.

Create attention-grabbing graphics, video, copy, and other multimedia for digital, social media, print, billboards, and email marketing. Art direct and mentor junior designers and student interns in print and digital creative. Produce/edit agency podcast averaging 2,400 downloads per month. --Led a team of 11 direct reports as interim manager for the Public Outreach and Engagement Unit, set and oversaw a $2.1 million budget, and was the Public Information Officer for the Wildlife Division. --Broke sales records as the Pure Michigan Hunt marketing lead, overseeing strategy, copy, video, art, social, email, and radio from concept to completion. Drove a 64% sales increase the first year and a 74% increase in the five-year average, generating up to $2.8 million in additional revenue for wildlife habitat. --Overhauled copy and UX of hunting regulations booklets, resulting in a Net Promoter Score® increase from -41 to -1 for user experience, Google Assistant answer integration, and a 33% decrease in call volume to customer service.--Led Adobe Creative Cloud efforts for over 10 State of Michigan agencies.

Administrate Sitecore CMS website receiving 15.9 million+ annual views for the Wildlife Division. Manage, market, and design for social media with 318,000+ followers across all department channels. Write copy for web, email, video, audio, and social media advertising. Produce audio, including voiceovers, and write copy for television, radio, and podcast advertising from concept to completion. Lead user experience and Section 508 digital accessibility efforts, including document remediation. (Duties above retained with promotion to the current position.) --Analyzed web traffic data to inform the creation of video series for snake identification, which improved UX and reduced unnecessary traffic from repeatedly visiting the same page by over 94%.--Produced 200+ videos with 3.2 million+ online views for distribution on the web, social media, and television. --Received special tribute from the State of Michigan for work collecting Google Street View 360° imagery for Google Earth/Maps with a Google Trekker backpack at some of Michigan’s most picturesque, remote locations.