Eric Holtane Email & Phone Number

Chicago, Il, Us

Chicago, Il, Us

Chicago, Illinois, United States

• Redefine and articulate the branding direction and aesthetic in support of major rebrand initiatives.• Collaborate with the leadership team to define the brand’s vision throughout its paid media, landing page, and social media stack.• Support company marketing efforts, driving creative solutions and media expertise to produce unique marketing materials. • Conceptualize creative content to support demand generation and audience engagement efforts. • Verify compliance to the brand’s design guidelines, creating a consistency in messaging.• Provide leadership and mentorship to the company’s 7-person design and creative team.

Greater Chicago Area

• Managed online marketing activities, developing and overseeing campaign budgets and measuring performance KPIs against ROI and ROAS targets. • A/B tested campaigns to reach relevant demographics; reviewing analytics to refine campaign activities and asset design.• Formalized campaign tracking and reporting to provide up to date metrics for the leadership team’s review.

Chicago, Il

• Managed production of digital and print media, marketing collateral, presentations, and other branded corporate material.• Refined creative briefs to streamline photo and video shoots, and talent sourcing.• Oversaw creative and design of marketing campaigns and lead generation initiatives.

• Align client design and branding requirements with service offerings and strategic marketing objectives.• Create graphic assets across numerous online touchpoints and campaigns focusing on brand awareness, demand generation and the overall audience experience.• Champion multi-channel B2C and B2B marketing and branding; supporting clients’ sales and business development activities.• Oversee all creative and business aspects of video development and production from planning, talent selection, shoot and scene management to postproduction.• Conduct editing of videos, adding motion graphics and uploading final renditions to content management systems.• Develop iterative product releases to measure overall UX and audience response.• Project manage and steer the launch of clients’ interactive digital campaigns.• Establish clients’ branding direction and tone for social media, website and print initiatives; coordinating approaches with sales and marketing teams and web designers.• Partner with 3rd party creatives, illustrators, copywriters and motion designers to iterate digital and print demand generation-focused campaigns.

Niles, Il

Lake County, Il

Chicago, Il

Bachelor Of Arts (B.A.), Film/Video And Photographic Arts, 3.8 Gpa (Magna Cum Laude)

Activities and Societies: - Mentor / WildStang Robotics Media Team (High School District 214) - Writer/Contributor / Columbia College.

Education record