As a specialized digital strategist I orchestrate the manifold needs of museum websites into cohesive flexible WordPress platforms that extend the reach and impact of collections, programs, and resources. Museum websites serve wide audiences, from the general public to students, educators, enthusiasts, scholars, and more. Behind the scenes, museum educators, curators, marketing staff, development officers, and administrators have disparate goals for this primary digital platform. At a technical level, museum websites inter-operate with specialized systems that support collection management, digital asset management, events, memberships, and donations.

HOLTER Strategic provides specialized website strategy and support for Creative Entrepreneurs. For a number of reasons, the branding expertise creatives deploy for their clients fails to launch for their own branding. Our specialized expertise helps creatives overcome blindspots and develops websites that become new business magnets.

I help artists and designers make successful transitions from freelance, to hiring a first employee, to building a profitable firm.

While I am currently transitioning to my new web strategy consultancy, AgencyCritique, I still provide guidance to Newfangled, and participate in the management of the company and will continue to contribute to the Web Smart newsletter.

Ran the production studio and upgraded digital production capabilities of the agency. Briefly began integrating Web development into agency capabilities which lead me to start Newfangled Web Factory. Leonard/Monahan was my first web design client after starting my company.

Began in the studio, doing print preparation, mechanicals, and typesetting. Managed the studio and moved production from analog methods to digital file preparation. Went to Leonard/Monahan shortly after PS&K moved to Boston from Providence, RI.