Principal And Owner
Current• Strategize with b2b and b2c clients to create written content, digital communications documents and website content; develop and execute engaging and targeted content that informs, influences, entertains and sells• Develop content for both written (communications and marketing) and electronic media based on research and interviewing• Media relations execution includes planning, story pitching and developing relationships with media and other stakeholder groups• Develop and maintain social media content relating a core message with the aim of informing and entertaining, always on brand; platforms include Facebook, Twitter, YouTube, LinkedIn, Pinterest, Tumblr, Google+• Conduct research, audits and stakeholder mapping. Overhaul website copy for maximum effectFeature freelance project: Yellow Pages (Wall-to-Wall Media)Neighborhood Business Stories: soliciting and interviewing business owners, capturing and editing images, writing the business story, liaising with editors and leading the fact-checking process, navigating the customized CMS