Eric Hunt Email and Phone Number
From the football field to the world of CPG, I'm passionate about building winning teams and driving brand growth. I spent my early years pushing myself on the field and in the classroom as a student-athlete, but my competitive spirit has since translated into the world of consumer packaged goods (CPG). I've had the privilege of working on some of the world's most recognized brands across the human and pet food categories, including Miller Lite, Bud Light, Nesquik, Coffee Mate, Fancy Feast, & Friskies.I'm a classically trained general manager and P&L owner, with a strong "end to end" understanding of consumer insights, product development, manufacturing, supply chain operations, sales, and finance. The scope of my brand building and revenue growth experience includes but is not limited to: - Brand positioning, consumer segmentation, and agency management- Annual brand planning and multi year market business planning- Portfolio Innovation strategy & Product development- Joint business planning with strategic customers like Walmart, 7-11, and Chewy- Long term capacity planning, including CAPEX scenario planning and payback period analysis - Growing digitally native brands through pure play ecomm and DTC channels, leveraging tools like Shopify, Klaviyo, and Amazon AMS/AMG Leading with motivation and inclusivity is at the heart of my approach. I strive to foster high-performing teams by creating a psychologically safe environment where everyone feels empowered to contribute, learn, and challenge. I have no ego when it comes to good strategy, and I thrive in collaborative environments with cross-functional experts.My leadership philosophy is built on five core principles:1.) Be Useful: Always strive to add value.2.) Be an expert on your business: Deeply understand your domain.3.) Be courageous but never careless: Take calculated risks.4.) Be hungry for knowledge: Continuously learn and grow.5.) Be a good person: Lead with integrity and empathy.I'm excited to connect with like-minded individuals and explore opportunities where I can leverage my experience and passion to make a positive impact.Feel free to reach out and connect!
Nestlé Purina North America
View- Website:
- nestlepurinacareers.com
- Employees:
- 6955
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Senior Brand ManagerNestlé Purina North America Feb 2024 - PresentSt Louis, Missouri, United StatesProduct Experience Lead for Friskies
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Brand Manager - Fancy Feast InnovationNestlé Purina North America Mar 2022 - Feb 2024St Louis, Missouri, United StatesSingle Serve Wet Cat lead managing premium innovation, along with our imported items.P&L manager responsible for quarterly/yearly forecasting, portfolio strategy, and leading cross functional teams through critical product launches.Advise finance and engineering teams on multiple CAPEX requests to unlock capacity and new factory capabilities.
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Brand Manager - Everroot Dog SupplementsNestlé Purina North America Feb 2020 - Mar 2021St Louis, Missouri, United StatesLed the strategy and execution for EverRoot Brand Communications and Media, collaborating with media and creative agencies to achieve business objectives through "full funnel" paid media efforts across multiple touchpoints.Owned data inputs for EverRoot sales and reporting dashboards, consumer demand forecasts, and product inventory position that provided full context of business health and performance.Identified strategic business partners to unlock ecommerce growth and… Show more Led the strategy and execution for EverRoot Brand Communications and Media, collaborating with media and creative agencies to achieve business objectives through "full funnel" paid media efforts across multiple touchpoints.Owned data inputs for EverRoot sales and reporting dashboards, consumer demand forecasts, and product inventory position that provided full context of business health and performance.Identified strategic business partners to unlock ecommerce growth and identify DTC opportunity areas for the business. Show less
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Senior Associate Brand ManagerNestlé Apr 2020 - Feb 2021Arlington, Virginia, United StatesCoffee-Mate Natural Bliss InnovationAs the innovation associate for Natural Bliss, I manage the long-term innovation strategy and pipeline for the brand. In addition to long term strategy and identifying key trends, I collaborate with a full cross-functional team to execute each new product launch through the formula exploration, packaging development, consumer testing, retail sell-in, financial planning and supply planning. -
Associate Brand ManagerNestlé Nov 2018 - Apr 2020Washington D.C. Metro AreaNesquik CommunicationsIn my role as the communications associate, I have been able to manage the media communications process from planning to execution. Our 2019 communications plan was critical as the brand was undergoing a significant re-positioning. Notable projects and responsibilities included:- Integrated Agency Team management across all communications objectives including strategy, creative, production, digital, PR, and Shopper/Omni - Collaborated with internal and… Show more Nesquik CommunicationsIn my role as the communications associate, I have been able to manage the media communications process from planning to execution. Our 2019 communications plan was critical as the brand was undergoing a significant re-positioning. Notable projects and responsibilities included:- Integrated Agency Team management across all communications objectives including strategy, creative, production, digital, PR, and Shopper/Omni - Collaborated with internal and external partners to identify, develop, and execute Nesquik's 2019 partnership with NFL star DK Metcalf. The partnership drove relevance for the brand and increased velocities across our core base SKUs. - Developed an influencer and sponsorship strategy and framework for the brand to activate on opportunistic partnerships as well as proactively partner with individuals/entities to drive relevance for Nesquik. - Manage the brand product fixed marketing budget all working and non-working spends, finding flexibility for potential cuts and scrubbing for any non-planned volume driving activities.- Participated in a cross-functional team to optimize and re-boot Nestle USA's monthly business planning cadence, flow, goals, and overall effectiveness. Show less
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Associate Brand ManagerNestlé Jul 2017 - Nov 2018Washington D.C. Metro AreaNesquik Base/ProductDuring my time as a base product associate on the Nesquik business, I was able to develop extensive general management skills that allowed me to command the day to day health of the business. Projects and accomplishments include:- Analyzing Nielsen scan data to understand consumption trends and report findings to cross-functional partners- Master both the powdered milk modifier and "Ready to Drink" flavored milk category performance, macro trends, and… Show more Nesquik Base/ProductDuring my time as a base product associate on the Nesquik business, I was able to develop extensive general management skills that allowed me to command the day to day health of the business. Projects and accomplishments include:- Analyzing Nielsen scan data to understand consumption trends and report findings to cross-functional partners- Master both the powdered milk modifier and "Ready to Drink" flavored milk category performance, macro trends, and competitive landscape- Launched our 32oz size to get Nesquik back into the multiserve format within the grocery, mass, and c-store class of trade- Led a team that optimized our multi-pack portfolio to unlock sales growth and drive factory efficiencies that led to division wide profitability gains. Show less
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Mba, 2017Washington University In St. Louis - Olin Business School Jul 2015 - May 2017Greater St. Louis AreaMasters of Business Administration degree with a focus in Brand ManagementConsortium for Graduate Study in Management Fellow, Olin Marketing Association, Olin Diversity Council, Olin Sports/Media/Entertainment Club, VP Olin Golf ClubStudent Consultant Team Lead for NVP Energy, an Ireland based startup in the wastewater treatment sectorStudent Consultant for Communities in Unity, an STL non-profit organization -
Summer Marketing AssociateNestlé Jun 2016 - Aug 2016Greater Los Angeles AreaAs an MBA intern on the Nesquik Brand Team, I worked on two innovation projects for the brand's "ready to drink" beverage. I engaged several cross-functional departments at Nestlé USA to analyze the key issues associated with each project. At the culmination of the internship, I had the opportunity to present my recommendations to a selection Brand Managers and Directors, as well as the President of the Beverage division and the VP of Marketing.
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Account SupervisorSwitch Jul 2014 - Jul 2015Greater St. Louis AreaIn my time at Switch: Liberate Your Brand, I have had the privilege to work on two of the agency's largest pieces of business. As the account lead on the Anheuser-Busch Cross-Merchandising point-of-sale program, I worked with the creative team to develop visual strategy for 15+ cross-merchandising programs involving Anheuser-Busch brands. My team also developed the program playbooks that outlined the partnership, specific offers, and retail assets. They were distributed to brand teams… Show more In my time at Switch: Liberate Your Brand, I have had the privilege to work on two of the agency's largest pieces of business. As the account lead on the Anheuser-Busch Cross-Merchandising point-of-sale program, I worked with the creative team to develop visual strategy for 15+ cross-merchandising programs involving Anheuser-Busch brands. My team also developed the program playbooks that outlined the partnership, specific offers, and retail assets. They were distributed to brand teams, cross-merch partners, and distributors around the country. For blu electronic cigarettes clients, I worked with to provide event strategy, planning, and execution...including a yearly event schedule is made up of regional tours, 1-off music festival activations, and retail sampling programs to penetrate key markets. Show less -
Executive ProducerAvatar Studios Oct 2012 - Jul 2014Greater St. Louis AreaAs an Executive Producer at Avatar, I am responsible for establishing and maintaining relationships with prospective clients who are in need of video, audio and interactive communications solutions. Avatar boasts the largest studio space in St. Louis, three full service edit suites, two audio suites, and some of the most talented professionals in the industry. I work with agencies, independent contractors, and with corporate brand marketing teams to create and deliver the engaging project that… Show more As an Executive Producer at Avatar, I am responsible for establishing and maintaining relationships with prospective clients who are in need of video, audio and interactive communications solutions. Avatar boasts the largest studio space in St. Louis, three full service edit suites, two audio suites, and some of the most talented professionals in the industry. I work with agencies, independent contractors, and with corporate brand marketing teams to create and deliver the engaging project that satisfies the client's needs. I also oversee project costs and budget negotiations, talent, and any other of the various factors of production. Show less -
Account ExecutiveSchupp Company Sep 2012 - Oct 2012Greater St. Louis AreaAs an AE at Schupp, I manage a variety of Coors Light thematic holiday and near campus on-premise programs. As the day to day client contact, I am responsible for guiding concept development, artwork creation, financials, and timeline management. As the program lead, I am also responsible for coordinating with partner agencies on projects that require collaboration. As the owner of all project deliverables, I work tirelessly with our creative team and production studio to make sure we are… Show more As an AE at Schupp, I manage a variety of Coors Light thematic holiday and near campus on-premise programs. As the day to day client contact, I am responsible for guiding concept development, artwork creation, financials, and timeline management. As the program lead, I am also responsible for coordinating with partner agencies on projects that require collaboration. As the owner of all project deliverables, I work tirelessly with our creative team and production studio to make sure we are delivering the most compelling creative in a timely and efficient manner. Show less -
Assistant Account ExecutiveSchupp Company Nov 2011 - Sep 2012Greater St. Louis AreaSupport the MillerCoors on-premise team with strategy, program logistics and promotions for Coors Light.Foster relationships with clients and agency partners, and serve as a key point of contact during program development.Direct the artwork creation and approval process and own the relationship between Schupp and our vendors.Monitor the social media efforts of Schupp Company through the management of account service and creative interns.
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Account CoordinatorSchupp Company Jun 2010 - Dec 2011Greater St. Louis AreaProvide account service support for on-premise programs and promotions for brands including Miller Lite and MGD 64 by managing timelines, preparing presentations, and leading status calls.Maintain regular and effective lines of communication with clients and partner agencies throughout the duration of programs.Facilitate the artwork creation process with the creative team and coordinate the artwork approval process with the client and their legal department.
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Lead Brand AmbassadorTeam Championships International Apr 2009 - Aug 2009Assisted Event Director with on site activation and execution in 25 national markets for the 2009 tour. Led a staff of 3 brand ambassadors in executing on site logistics and event operations for each tournament. Assisted in event marketing and brand awareness for the 2009 Hoop It Up 3on3 basketball campaign.Acquired marketing experience in high valued markets and gained extensive knowledge and training in mobile marketing and brand awareness.
Eric Hunt Education Details
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Marketing - Brand Management
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Sociology -
Saint Louis University High School
Frequently Asked Questions about Eric Hunt
What company does Eric Hunt work for?
Eric Hunt works for Nestlé Purina North America
What is Eric Hunt's role at the current company?
Eric Hunt's current role is Strategic Brand Leader | Driving CPG Growth through Winning Communications & Innovation (10+ years).
What schools did Eric Hunt attend?
Eric Hunt attended Washington University In St. Louis - Olin Business School, Brown University, Saint Louis University High School.
Who are Eric Hunt's colleagues?
Eric Hunt's colleagues are Brad Steele, Anderson Luiz, Logan Berseth, Laura Zarrilli, Sebastiano Caruso, Galbraith Sales, Olivier Triverio.
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Eric Hunt
Strategic Business Partner | Finance Operations | Data-Driven Decision Making | Fp&A | Erp & Systems Implementations | Accounting & ControlsBoston, Ma6ge.com, bhge.com, bakerhughes.com, townisp.com, fortislife.com, fortislife.com -
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Eric Hunt
Executive Director - Business Execution & Portfolio Delivery, Corporate And Investment BankingCharlotte, Nc7nc.rr.com, gmail.com, ubs.com, compuware.com, dot.state.nc.us, gmail.com, wellsfargo.com -
Eric Hunt
Life Sciences Litigator | Product Development & Patent Strategist | Partner At RmmsMinneapolis, Mn3gmail.com, gmail.com, rmmslegal.com
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