Eric Hunt Email & Phone Number

St Louis, Missouri, United States

Product Experience Lead for Friskies

St Louis, Missouri, United States

Single Serve Wet Cat lead managing premium innovation, along with our imported items.P&L manager responsible for quarterly/yearly forecasting, portfolio strategy, and leading cross functional teams through critical product launches.Advise finance and engineering teams on multiple CAPEX requests to unlock capacity and new factory capabilities.

St Louis, Missouri, United States

Led the strategy and execution for EverRoot Brand Communications and Media, collaborating with media and creative agencies to achieve business objectives through "full funnel" paid media efforts across multiple touchpoints.Owned data inputs for EverRoot sales and reporting dashboards, consumer demand forecasts, and product inventory position that provided full context of business health and performance.Identified strategic business partners to unlock ecommerce growth and… Show more Led the strategy and execution for EverRoot Brand Communications and Media, collaborating with media and creative agencies to achieve business objectives through "full funnel" paid media efforts across multiple touchpoints.Owned data inputs for EverRoot sales and reporting dashboards, consumer demand forecasts, and product inventory position that provided full context of business health and performance.Identified strategic business partners to unlock ecommerce growth and identify DTC opportunity areas for the business. Show less

Arlington, Virginia, United States

Coffee-Mate Natural Bliss InnovationAs the innovation associate for Natural Bliss, I manage the long-term innovation strategy and pipeline for the brand. In addition to long term strategy and identifying key trends, I collaborate with a full cross-functional team to execute each new product launch through the formula exploration, packaging development, consumer testing, retail sell-in, financial planning and supply planning.

Washington D.C. Metro Area

Nesquik CommunicationsIn my role as the communications associate, I have been able to manage the media communications process from planning to execution. Our 2019 communications plan was critical as the brand was undergoing a significant re-positioning. Notable projects and responsibilities included:- Integrated Agency Team management across all communications objectives including strategy, creative, production, digital, PR, and Shopper/Omni - Collaborated with internal and… Show more Nesquik CommunicationsIn my role as the communications associate, I have been able to manage the media communications process from planning to execution. Our 2019 communications plan was critical as the brand was undergoing a significant re-positioning. Notable projects and responsibilities included:- Integrated Agency Team management across all communications objectives including strategy, creative, production, digital, PR, and Shopper/Omni - Collaborated with internal and external partners to identify, develop, and execute Nesquik's 2019 partnership with NFL star DK Metcalf. The partnership drove relevance for the brand and increased velocities across our core base SKUs. - Developed an influencer and sponsorship strategy and framework for the brand to activate on opportunistic partnerships as well as proactively partner with individuals/entities to drive relevance for Nesquik. - Manage the brand product fixed marketing budget all working and non-working spends, finding flexibility for potential cuts and scrubbing for any non-planned volume driving activities.- Participated in a cross-functional team to optimize and re-boot Nestle USA's monthly business planning cadence, flow, goals, and overall effectiveness. Show less

Washington D.C. Metro Area

Nesquik Base/ProductDuring my time as a base product associate on the Nesquik business, I was able to develop extensive general management skills that allowed me to command the day to day health of the business. Projects and accomplishments include:- Analyzing Nielsen scan data to understand consumption trends and report findings to cross-functional partners- Master both the powdered milk modifier and "Ready to Drink" flavored milk category performance, macro trends, and… Show more Nesquik Base/ProductDuring my time as a base product associate on the Nesquik business, I was able to develop extensive general management skills that allowed me to command the day to day health of the business. Projects and accomplishments include:- Analyzing Nielsen scan data to understand consumption trends and report findings to cross-functional partners- Master both the powdered milk modifier and "Ready to Drink" flavored milk category performance, macro trends, and competitive landscape- Launched our 32oz size to get Nesquik back into the multiserve format within the grocery, mass, and c-store class of trade- Led a team that optimized our multi-pack portfolio to unlock sales growth and drive factory efficiencies that led to division wide profitability gains. Show less

Greater St. Louis Area

Masters of Business Administration degree with a focus in Brand ManagementConsortium for Graduate Study in Management Fellow, Olin Marketing Association, Olin Diversity Council, Olin Sports/Media/Entertainment Club, VP Olin Golf ClubStudent Consultant Team Lead for NVP Energy, an Ireland based startup in the wastewater treatment sectorStudent Consultant for Communities in Unity, an STL non-profit organization

Greater Los Angeles Area

As an MBA intern on the Nesquik Brand Team, I worked on two innovation projects for the brand's "ready to drink" beverage. I engaged several cross-functional departments at Nestlé USA to analyze the key issues associated with each project. At the culmination of the internship, I had the opportunity to present my recommendations to a selection Brand Managers and Directors, as well as the President of the Beverage division and the VP of Marketing.

Greater St. Louis Area

In my time at Switch: Liberate Your Brand, I have had the privilege to work on two of the agency's largest pieces of business. As the account lead on the Anheuser-Busch Cross-Merchandising point-of-sale program, I worked with the creative team to develop visual strategy for 15+ cross-merchandising programs involving Anheuser-Busch brands. My team also developed the program playbooks that outlined the partnership, specific offers, and retail assets. They were distributed to brand teams… Show more In my time at Switch: Liberate Your Brand, I have had the privilege to work on two of the agency's largest pieces of business. As the account lead on the Anheuser-Busch Cross-Merchandising point-of-sale program, I worked with the creative team to develop visual strategy for 15+ cross-merchandising programs involving Anheuser-Busch brands. My team also developed the program playbooks that outlined the partnership, specific offers, and retail assets. They were distributed to brand teams, cross-merch partners, and distributors around the country. For blu electronic cigarettes clients, I worked with to provide event strategy, planning, and execution...including a yearly event schedule is made up of regional tours, 1-off music festival activations, and retail sampling programs to penetrate key markets. Show less

Greater St. Louis Area

As an Executive Producer at Avatar, I am responsible for establishing and maintaining relationships with prospective clients who are in need of video, audio and interactive communications solutions. Avatar boasts the largest studio space in St. Louis, three full service edit suites, two audio suites, and some of the most talented professionals in the industry. I work with agencies, independent contractors, and with corporate brand marketing teams to create and deliver the engaging project that… Show more As an Executive Producer at Avatar, I am responsible for establishing and maintaining relationships with prospective clients who are in need of video, audio and interactive communications solutions. Avatar boasts the largest studio space in St. Louis, three full service edit suites, two audio suites, and some of the most talented professionals in the industry. I work with agencies, independent contractors, and with corporate brand marketing teams to create and deliver the engaging project that satisfies the client's needs. I also oversee project costs and budget negotiations, talent, and any other of the various factors of production. Show less

Greater St. Louis Area

As an AE at Schupp, I manage a variety of Coors Light thematic holiday and near campus on-premise programs. As the day to day client contact, I am responsible for guiding concept development, artwork creation, financials, and timeline management. As the program lead, I am also responsible for coordinating with partner agencies on projects that require collaboration. As the owner of all project deliverables, I work tirelessly with our creative team and production studio to make sure we are… Show more As an AE at Schupp, I manage a variety of Coors Light thematic holiday and near campus on-premise programs. As the day to day client contact, I am responsible for guiding concept development, artwork creation, financials, and timeline management. As the program lead, I am also responsible for coordinating with partner agencies on projects that require collaboration. As the owner of all project deliverables, I work tirelessly with our creative team and production studio to make sure we are delivering the most compelling creative in a timely and efficient manner. Show less

Greater St. Louis Area

Support the MillerCoors on-premise team with strategy, program logistics and promotions for Coors Light.Foster relationships with clients and agency partners, and serve as a key point of contact during program development.Direct the artwork creation and approval process and own the relationship between Schupp and our vendors.Monitor the social media efforts of Schupp Company through the management of account service and creative interns.

Greater St. Louis Area

Provide account service support for on-premise programs and promotions for brands including Miller Lite and MGD 64 by managing timelines, preparing presentations, and leading status calls.Maintain regular and effective lines of communication with clients and partner agencies throughout the duration of programs.Facilitate the artwork creation process with the creative team and coordinate the artwork approval process with the client and their legal department.

Assisted Event Director with on site activation and execution in 25 national markets for the 2009 tour. Led a staff of 3 brand ambassadors in executing on site logistics and event operations for each tournament. Assisted in event marketing and brand awareness for the 2009 Hoop It Up 3on3 basketball campaign.Acquired marketing experience in high valued markets and gained extensive knowledge and training in mobile marketing and brand awareness.

Masters Of Business Administration, Marketing - Brand Management

Activities and Societies: Consortium Fellow; 2016 Olin Dean Search Consultant, 2016 New Admit Weekend Co-chair, VP of Olin Golf Club MBA.

A.B., Sociology

Activities and Societies: Brown Univeristy Football Team, Theta Delta Chi, Bench Press For Cancer Won Ivy League Football Championship.

Education record