• Build, recruit, and manage initiatives for key product solutions identified by verticals to accelerate growth across Global Sales.• Responsible for driving the delivery of 13 different studies spanning multiple months in coordination with Marketing Science objectives• Work extensively with cross-functional partners - e.g. Product Marketing, Product Owners, Data Science, and Engineering teams — to scope test design/requirements, manage test launches, test monitoring, analysis, and overall seamless test execution.• Iterate workflows to increase team's capacity to handle more complex test designs, as well as the number of studies in a year and participant count overall• Effectively communicate relevant insights to cross-functional teams (Product, Sales, Marketing, Engineering, Operations, and User Research) to influence and drive multi-faceted solutions to fix problems at scale for all stages within the marketing funnel.• Communicate across audiences, effectively understanding and utilizing escalation paths, and updating stakeholders including liaising with Vertical Product Marketing teams to troubleshoot and problem-solve issues that arise during testing.• Facilitate meetings, discussions, and document project status and key decisions made.• Develop processes that scale across all verticals through tooling and automation • Drive adoption of efficient workflows across both internal stakeholders and cross-functional partners in order to increase the team's capacity to handle more complex test designs, as well as the number of studies in a year and participant count overall

-Collaborated with the Google Behavioral Science team to drive CVR on evergreen campaigns (identifying value props and product positioning to resonate with our users based on consumer insights, iterating tests using Machine Learning)-Optimized global efforts and go to market strategies to drive growth and reach OKRs-Worked cross-functionally with Engineering and UX teams to develop and optimize the internal marketing campaign platform and work on new functionality to drive user acquisition and engagement-Managed and ensure campaign strategy, targeting, and positioning for app and desktop product upsell campaigns are aligned with product team’s goals-Developed and execute competitive product marketing campaigns to retain and acquire new users for YouTube Music and Premium-Improved source of truth decks, processes, and create quarterly learnings based on campaign performance-Coordinated localization for languages with teams around the globe in launched markets to ensured an authentic customer experience for all associated campaigns

-Developed go-to-market strategies-Led internal/external teams-Stakeholder management

-Directed successful campaigns from inception throughout launch-Grew clients revenue and market share in B2C and B2C industries-Account management (all forms of marketing)-Overall campaign planning-Business development-Planned, pitched, and executed presentations to stakeholders-Operate agency's internal learning school-Created and developed agency's volunteer program-Grew digital ad business revenue-Researched and discovered new programs for agency-Led web team and assist with UX/UI for websites and apps-PPC campaign strategy (Google Certified)-SEO oversight