Client industry verticals include:College/University Student Services ⚈ Customer Experience (CX) ⚈ eCommerce (DTC) ⚈ Financial Services ⚈ Medical, Performance, and Wellness Clinics ⚈ Regulated Industries (Alcohol, Cannabis) ⚈ Sporting Goods ⚈ Sports Leagues- Strategic Operations Management: Spearhead end-to-end operational processes, from campaign ideation to execution, ensuring alignment with business objectives and client expectations.- Cross-Functional Collaboration: Foster collaboration between internal & external creative, technical, marketing, and client teams to streamline workflows and enhance communication, resulting in a 20% increase in overall team productivity. - Data-Driven Decision Making: Utilize analytics and performance metrics to support data-driven decision-making, optimizing marketing strategies & tactics and delivering actionable insights for clients. Achieved a 15%+ improvement in campaign ROI for several clients through targeted data analysis.- Client Relationship Management: Act as a primary point of contact for clients, cultivating strong relationships by understanding their goals, providing transparent communication, and delivering measurable results. Successfully retained and expanded client portfolios by 20%.- Team Leadership: Lead and mentor a high-performing executional team of subject matter experts, fostering a culture of collaboration and continuous improvement. Implemented training programs to improve depth & breadth of knowledge among team members.- Process Optimization: Identify and implement operational efficiencies, reducing project timelines by 10% while maintaining a high standard of quality. Introduced automation tools, resulting in a 25% reduction in manual workload.- Quality Assurance: Implement rigorous quality control measures to ensure error-free campaign execution, leading to a 20% reduction in client escalations and an increase in satisfaction scores.

Datawyze is a full-service marketing intelligence agency that transforms data into enterprise value & opportunity, helping clients grow revenue faster, drive higher brand preference, and charge more for their products & services. Every day, Datawyze takes on enterprise business challenges, through its purpose-driven approach, to increase agility & deliver performance. Datawyze uses marketing intelligence & advanced analytics to help clients differentiate from competitors, gain market share, and create meaningful brand experiences for their customers. Datawyze's talented roster of domain experts collaborates to support implementation, supervision, and optimization, including a test & learn approach that allows for flexibility within any enterprise framework. All of this ladders up to marketing intelligence, which provides actionable insights that solve clients’ business challenges.Dedicated and forward-thinking Strategic Advisor with a proven track record of guiding organizations through the intricacies of performance marketing. Leveraging a comprehensive understanding of industry trends and using a client-centric approach, I specialized in developing and implementing strategic initiatives that maximized ROI and elevated brands to new heights. My passion for innovation and commitment to client success positioned me as a trusted partner in navigating the ever-evolving landscape of digital marketing.

Diligent and detail-oriented Treasurer with a successful track record serving the board for TSCC 2585 over multiple years and positions. Bringing expertise in budgeting, financial management, and operational efficiency, I am committed to ensuring the fiscal health and transparency of the building's community. In collaboration with building's directors, I support strategic financial planning and effective communication, contributing to the sustainable growth and well-being of the condominium community.- Financial Stewardship: Oversee the financial health of the condominium corporation, managing budgets, reviewing financial statements, and ensuring prudent fiscal practices. Successfully implemented cost-saving measures, resulting in a 10% reduction in operational expenses.- Budget Planning: Lead the development and presentation of annual budgets to building stakeholders, collaborating with the board to allocate resources efficiently. Support a transparent budgeting process, enhancing community awareness and understanding of financial priorities.- Reserve Fund Management: Oversee the management of reserve funds, strategically planning for long-term capital projects and maintenance. Conduct regular reserve fund studies, providing a roadmap for future infrastructure improvements and preventing financial shortfalls.- Risk Management: Identify and mitigate financial risks, providing recommendations to the board for effective decision-making. Leverage risk assessment protocols, ensuring proactive measures are taken to safeguard the financial interests of the condominium community.- Vendor and Contractor Negotiation: Review and support contract negotiation with vendors and contractors to secure favourable terms and pricing. Improved vendor relationships and negotiated contracts resulting in a 10% reduction in service costs.

President of Toronto Standard Condominium Corporation 2585.

Board of Directors for Toronto Standard Condominium Corporation 2585.

- Took charge from day one, with limited budget & resources for 2020, initiating an audit & strategic evaluation. Identified and addressed gaps in people, tools, and processes within the existing framework. Managed end-to-end email communications within the constraints, overseeing concept & content development, deployment, and reporting.- Spearheaded collaboration with key stakeholders to consolidate databases, define the total addressable audience, establish segmentation parameters, and address CASL compliance. Executed A/B testing strategies to derive valuable insights, improve communications, and optimize performance, supporting customer engagement and sales initiatives.- Led the transition to a new eCRM tech stack, introducing additional tools and processes for program success. Collaborated with design, content, and HTML development teams to create a library of flexible and responsive templates aligning with the brand’s style guide. Ensured template integrity across all browsers, devices, and email clients.- Collaborated with the Data & Analytics team to develop a Master List framework, including specifications, definitions, and custom fields in SendGrid. Scrubbed all lists through ZeroBounce before consolidating into the new framework. Worked with the front and back-end development teams to integrate all interfaces with SendGrid to facilitate real-time data updates and list refreshes.- Overhauled broken infrastructure and implemented new processes, establishing a self-sufficient eCRM & Email Marketing program. Enabled the Marketing team to self-serve for audience creation and template updates, significantly improving speed and operational efficiency. Introduced marketing automations for various front-end entry points – App, Newsletter, Save a Quote – expanding beyond transactional states to nurture users toward policy binds and achieve organizational goals.

The Advertising Club of Toronto is a not-for-profit organization that serves the advertising industry and all its related services including media, creative, production, advertising and marketing.The Ad Club's mandate is to raise and distribute charitable funds by organizing events that present the newest ideas and developments in the advertising industry and create social and business networking events for ad industry colleagues.Key responsibilities:- Served as a thought leader, developing digital strategies that aligned with and delivered against the needs of the organization and its stakeholders, collaborating with Directors in other transversal roles to ensure continuity.- Lead the strategic planning and integration of digital platform and marketing communications technologies that support the organization and its Event Chairs.- Supported day-to-day maintenance of and updates to the website, email marketing and technology platforms, working with third-party vendors as required.

Community started as a design agency that grew along with its reputation, expanding its clients and services with its skills, and that continues to be purposeful in crafting memorable journeys for clients and consumers.Notable clients included:Caesarstone North America ⚈ Graywood Group ⚈ GWL Realty Advisors ⚈ Honda ⚈ ITG Brands ⚈ Kohler ⚈ Pemberton Group ⚈ Rogers, Fido- Led always-on & campaign-based digital programs for Clients in the Premium Home, Real Estate, Telecommunications, and CPG verticals, including oversight of data, eCRM, SEM, SEO, and website development strategies & tactics.- Managed and provided direction to cross-functional teams of up to 10 people, with an emphasis on collaboration, overseeing up to 20 active projects at a time. Implemented tools & technology to ensure cohesiveness and support quality assurance throughout the project life cycle.- Served as a thought-leader and primary point of contact for the digital department, assessing, clarifying and validating stakeholder needs on an ongoing basis; downloaded and translated feedback into actionable next steps, ensuring all project team members were aligned with directional and schedule updates.- Helped build media capacity & maturity within the department, creating philosophies and overseeing programs that drove value realization through all levels of the marketing funnel.

Notable clients included:Caesarstone Canada ⚈ Canadian Tire ⚈ Clek ⚈ Cogeco Peer 1 ⚈ Four Seasons ⚈ Hunter Douglas ⚈ Levi’s ⚈ Perrier

The Marketing Store is a global Customer Engagement Agency that believes closer insights, closer connections and closer collaboration create better, more effective work. With a network of offices across North America, Europe and Asia, it’s their goal to bring people and brands closer together. Through this dedication to getting closer, greater potential is released. Key responsibilities:- Led work on a multi-million dollar after-sales marketing program for Nissan North America, which included cyclical, omni-channel campaigns involving a high level of complexity and collaboration across TMS' North American offices.- Created detailed estimates, timelines, work breakdown structures and project scope documents, leveraging supporting documentation to define project deliverables, associated tasks, and milestones, each with an estimated level of effort and dependency details.- Scheduled and led project kick-offs, status meetings, quality reviews, and closeouts, contributing to quality assurance throughout the project life cycle.- Managed and provided direction to multi-disciplinary project teams of up to 15 people, including: Accounts, Analytics, Campaign Operations, Creative & Studio, Dealer Support, Development, Managed Services, QA, Strategy, and Production, as well as third-party suppliers, ensuring cohesiveness from project initiation to close.- Served as a secondary point of Client contact (after Accounts), assessing, clarifying and validating client needs on an ongoing basis. Downloaded and translated client feedback into actionable next steps, ensuring all project team members were aligned with directional and schedule updates.Extras:- Nominated for and awarded the "Most Valuable Collaborator (MVC)" multiple times.- Part of the 2017 Cultural Attache - acted as a cultural guide, leader and representative for all TMS employees, promoting positivity and spirit in the workplace.

- Led work on incremental CRM and Tech projects for Nissan and Infiniti North America, working closely with the Account Supervisor to support Client needs assessments and identify key areas where system upgrades and new integrations could provide a solution.- Collaborated with the BA team and other internal stakeholders to produce business requirements documentation that would guide development of each project and accompanying maintenance, once handed over to Operations.- Created detailed estimates, timelines, work breakdown structures and SOWs, leveraging the business requirements documentation to define project deliverables, associated tasks, and milestones, each with an estimated level of effort and dependency details.- Scheduled and lead project kick-offs, status meetings, quality reviews, and closeouts; contributed to quality assurance throughout the project life cycle.- Managed and provided direction to multi-disciplinary project teams of up to 10 people, including: Accounts, Analytics, BA, Campaign Operations, Creative & Studio, Dealer Support, Development, Managed Services, QA, Strategy, and Production, as well as third-party suppliers, ensuring cohesiveness from project initiation to close.

JAM stands for "Justify and Measure" and is the mantra for everything the company does in digital and direct marketing - justified programs with measured results.Notable clients included: BMO Bank of Montreal ⚈ Bell ⚈ Harley Davidson ⚈ The Source ⚈ Toyota- Led full-cycle eCRM and web development for programs across multiple lines of business for BMO and The Source, ensuring on-time delivery through iterative processes. Conducted post-campaign measurement activities, including reporting and optimization.- Created detailed project estimates, schedules and documentation, managing internal teams of 3 to 5 members to produce assets in line with key milestones. Contributed to quality assurance at all points of the project life cycle.- Served as a primary point of client contact, managing communication up and down. Translated and validated requests, ensuring all deliverables were accounted for; conducted scope, budget and schedule change activities as required.

Juniper Park\TBWA is a full-service agency that provides clients with razor-sharp brand and communication strategies across many disciplines, including: digital, social, brand design, and alike.Notable clients included: CIBC ⚈ Miller Lite (US) ⚈ Nissan Canada ⚈ Pfizer Canada Key Responsibilities:- Supported digital campaign programs for financial, CPG and healthcare clients, including: banner ad, email and website creative production, ensuring all assets were delivered to third-party vendors on time and within budget.- Created detailed project estimates, timelines and work breakdown structures, defining project deliverables, associated tasks and milestones, each with an estimated level of effort and dependency details. Managed project teams to produce assets as outlined in the WBS.- Proactively assessed, clarified and validated client needs (alongside the Account team) on an ongoing basis. Downloaded and translated client feedback into actionable next steps, ensuring all project team members were aligned with directional and schedule updates.- Managed and provided direction to cross-functional teams, ensuring cohesiveness and contributing to quality assurance throughout the production life cycle.

An affiliate of Pernod Ricard, Corby Spirit and Wine Limited is a leading Canadian distributor and marketer of spirits and imported wines.Notable brands included: Absolut ⚈ Havana Club ⚈ Jacob’s Creek ⚈ Jameson ⚈ J.P. Wiser’s ⚈ Malibu ⚈ McGuinness ⚈ Polar Ice ⚈ Stoneleigh ⚈ The GlenlivetKey Responsibilities:- Led strategic planning and production for eCRM and Tech projects, aligned to the overarching strategy set forth by the Digital Director. Worked closely with brand teams and other internal/external stakeholders to establish Canada as a lead digital market within the Americas and globally.- Supported always-on and campaign programs for the top 10 brands within the portfolio, as well as key customer accounts, working alongside strategic partners to consistently deliver measurable, high-quality results.- Identified and documented project stakeholders, scope, deliverables, assumptions, constraints, unknowns and risks for all eCRM and Tech projects, overseeing cradle-to-grave execution and managing quality assurance across all project stages.- Proactively identified project risks, creating QA requirements, risk management and mitigation plans with project team members. Communicated and provided timely status updates to internal/external stakeholders and senior management.

Blackoptek Digital is a company from the future, investing in the emerging trends and technologies of today. Blackoptek Digital creates dynamic proprietary platforms and works alongside North America's premier agencies and networks in order to maintain a top position in digital strategy, design, development, and execution. Notable clients included: AMJ Campbell ⚈ Consumer Kinetics (CartSmart) ⚈ EMD Serono ⚈ Mercedes Benz ⚈ Sobeys Key Responsibilities:- Conducted client discoveries and supported needs assessments; identified key opportunities for integration of digital and mobile solutions.- Provided clients with the strategies and support needed to remain competitive in the digital arena; implemented best-in-class digital marketing practices.- Scheduled and led project kick-offs, status meetings, quality reviews, and closeouts; contributed to quality assurance at all points of the project life cycle.- Managed and provided direction to cross-functional teams and third-party suppliers, ensuring cohesiveness at all stages of the project.- Served as a daily point of client contact, ensuring all work was carried out in a timely, efficient manner; tracked and reported progress against key milestones.- Proactively assessed, clarified, and validated client needs on an ongoing basis.Notable projects:- Mercedes-Benz Canada "Drive & Seek" mobile app- EMD Serono "TouchMS" mobile app**Best Digital Innovation - eMarketing Canada Digital Pharma Awards- Sobeys "Moodie Foodie" mobile app**Bronze - Best Use of Mobile Marketing - 2013 Promo! Awards*Bronze - Shopper Innovation Awards- OCASI "Citizenship Counts" mobile app- Consumer Kinetics "CartSmart" mobile app