Eric Alan Email & Phone Number

Los Angeles, Ca, Us

Los Angeles, Ca

Provide marketing and advertising consulting services to clients like Netflix, Medalia SaaS, andLego. Grow customer engagement through authentic and innovative concepts. Conduct competitiveanalysis for clients to better identify and infiltrate target niches. Develop vanguard solutionsthrough brand storytelling, aligning the right content with the right channel. Secured multiple highprofile accounts through professional referrals.• Developed sales materials facilitating Mattel’s intellectual property partnerships with WarnerBros. and DC Films.Spearhead cutting-edge branding campaigns for tech giants, blendingstorytelling with strategic channel alignment to amplify client reach and engagement.Drive client success through competitive analysis and targeted niche infiltration, securing high-profile accounts via professional referrals and proven strategies.Conceptualize and execute 360° branding initiatives for SaaS innovators, pushing boundaries toelevate market presence and user acquisition.Foster intellectual property partnerships between major entertainment brands, developingcompelling sales materials to facilitate lucrative collaborations.Conduct in-depth market research to identify untapped opportunities, crafting data-drivenmarketing solutions that significantly boost customer engagement.Spearhead avant-garde branding campaigns, fusing storytelling with strategic channel alignmentto amplify client reach and engagement.

Served as chief creative director for leading entertainment agency’s animated feature film division.Reported to C-suite clients, developed new business, and managed a team of 40 including writers,editors, and designers. Approved and oversaw budgets and schedules while delivering award-winning, multi-platform campaigns.• Won and maintained million-dollar annual revenue streams with clients like DreamWorks, Fox,Mattel, and Warner Bros.• Developed sales materials facilitating Mattel’s intellectual property partnerships with WarnerBros. and DC Films.Spearhead cutting-edge branding campaigns for tech giants, blendingstorytelling with strategic channel alignment to amplify client reach and engagement.Drive client success through competitive analysis and targeted niche infiltration, securing high-profile accounts via professional referrals and proven strategies.Conceptualize and execute 360° branding initiatives for SaaS innovators, pushing boundaries toelevate market presence and user acquisition.Foster intellectual property partnerships between major entertainment brands, developingcompelling sales materials to facilitate lucrative collaborations.Conduct in-depth market research to identify untapped opportunities, crafting data-drivenmarketing solutions that significantly boost customer engagement.Spearhead avant-garde branding campaigns, fusing storytelling with strategic channel alignmentto amplify client reach and engagement.• Launched and marketed a new division within the agency, targeting animated and family filmentertainment, resulting in 25% of net agency revenue.Spearheaded creative direction foranimated features, driving multi-million dollar revenue streams and launching a new divisionthat became a major agency profit center.Revolutionized agency offerings by establishing and growing the animated entertainmentdivision, significantly expanding client base and diversifying revenue sources.

Led creative direction for top entertainment agency, managing client relationships and needsanalysis.Supervised cross-functional teams, ensuring projects stayed on budget and met deadlines.Delivered award-nominated trailers for Disney's 'Bolt', enhancing company reputation.Collaborated with writers, designers, and editors to achieve creative excellence.Secured Golden Trailer and Key Art Award nominations, showcasing industry impact.Led creative strategy for entertainment agency, fostering client relationships and deliveringinnovative solutions. Oversaw award-nominated projects, including Disney's 'Bolt' trailers.Orchestrated cross-functional teams to produce high-impact entertainment marketingcampaigns. Balanced creative excellence with budget constraints and tight deadlines.Drove creative excellence, resulting in Golden Trailer and Key Art Award nominations.Successfully executed multi-faceted campaigns for major studio releases.Analyzed client needs to develop targeted creative solutions. Optimized resource allocation andworkflow to enhance productivity and meet critical deadlines.Pioneered fresh approaches to entertainment marketing, crafting compelling narratives fordiverse film projects. Elevated agency's creative output, winning high-profile clients.Spearheaded creative strategy for entertainment agency, delivering award-nominated projectslike Disney's 'Bolt' trailers and elevating agency reputation.

Led creative marketing for 21st Century Fox division, managing multi-million dollar campaignsand budgets.Hired and trained a full creative team, boosting productivity and innovation.Developed successful marketing strategies, significantly increasing box office revenue.Nominated for Key Art Award, highlighting industry recognition and excellence.Collaborated with filmmakers and studio heads to deliver impactful promotional opportunities.Spearheaded creative marketing strategies for Fox division, driving multi-million dollarcampaigns across digital and linear platforms.Led creative team development, managing budgets to boost box office performance and secureKey Art Award nomination.Partnered with C-suite, filmmakers, and commercial partners to deliver compelling creativesolutions and promotional opportunities.Leveraged research and analytics to inform strategic marketing decisions, enhancing campaigneffectiveness and ROI.Revolutionized creative advertising approach, fostering innovation in digital, print, and AVproduction for 21st Century Fox division.Pioneered creative marketing strategies for Fox Walden, driving impactful multi-million dollarcampaigns across diverse platforms.

Directed studio campaigns, managing budgets, schedules, and teams of editors, graphic artists,and animators.Secured Disney-Pixar projects, leading to multi-million dollar ventures.Awarded Key Art for Disney-Pixar’s 'Cars'.Led client acquisition, successfully closing new business deals.Enhanced team collaboration and project delivery efficiency.Spearheaded creative direction for studio campaigns, driving innovation and securing high-profile clients like Disney-Pixar, resulting in multi-million dollar projectsOptimized resource allocation by overseeing budgets and schedules, enhancing operationalefficiency and maximizing project outcomes for in-house teamsLed client acquisition efforts, closing new business and expanding the studio's portfolio,culminating in a Key Art award for Disney-Pixar's 'Cars'Fostered synergy among diverse teams of editors, graphic artists, and animators, ensuringcohesive execution of creative visions across multiple projectsPioneered fresh approaches to studio campaigns, pushing creative boundaries and setting newindustry standards in visual storytelling and brand representationSpearheaded innovative studio campaigns, securing high-profile clients like Disney-Pixar anddriving multi-million dollar projects

Established and led a west-coast marketing team, securing million-dollar third-party deals.Managed high-profile 360-campaigns for series launches and movie events, winning industryawards.Increased work output fourfold, ensuring efficiency and seamless workflow for top campaigns.Directed SpongeBob SquarePants’ marketing rollout, creating a multi-billion dollar franchise.Fostered collaboration between marketing, production, and show creators for cohesive strategies.Pioneered west-coast marketing satellite, managing 10-person team. Orchestrated innovative360-campaigns for network events, boosting brand visibility and revenue.Spearheaded SpongeBob SquarePants marketing rollout, catalyzing a multi-billion dollar annualconsumer products franchise for Nickelodeon.Fostered synergy between marketing, production executives, and show creators, enhancing cross-departmental communication and project alignment.Optimized resource allocation, significantly reducing costs by functioning as a one-man LAagency for Nickelodeon while maintaining high-quality output.Revolutionized workflow efficiency, quadrupling work output from LA marketing satellite whileensuring seamless execution of high-profile campaigns.Pioneered west-coast marketing satellite, leading 10-person team in executing groundbreaking360-campaigns for network events, enhancing brand visibility.

Launched new division, managed 12 staff, and developed original prime-time content.Created TV ads promoting programming and network values, enhancing brand attributes.Liaised with internal stakeholders, managed budgets, and schedules, ensuring on-air creativesuccess.Spearheaded ABC Network's brand evolution, crafting compelling TV ads that showcasedprogramming while reinforcing core values, elevating network identity.Led new division launch, assembling and managing 12-person team across production, design,and project management, driving original content creation for prime time.Orchestrated seamless communication between internal stakeholders, aligning diverseperspectives to achieve cohesive branding strategies and programming goals.Optimized resource allocation through meticulous budget and schedule management, ensuringefficient execution of branding initiatives and on-air creative projects.Pioneered brand attribute identification process, laying foundation for distinctive networkidentity and fostering audience engagement through targeted programming.Spearheaded brand evolution, crafting compelling TV ads that showcased programming whilereinforcing core values, elevating network identity.

Los Angeles, Ca

Analyzed and identified brand attributes for FOX’s new cable network, boosting ratings andsubscribers.Collaborated with designers, writers, and editors to develop award-winning content and brandidentity.Produced and directed show launches, sales reels, and promotional campaigns, managingbudgets and schedules.Launched a successful multi-platform network, generating millions in advertising revenue.Created a 'How To' manual to maintain network quality standards.Spearheaded brand identity development for new cable network, driving subscriber growth andawareness through creative content and strategic campaigns.Led multi-platform network launch, generating substantial advertising revenue and creatingaward-winning content while managing budgets and schedules.Partnered with diverse creative teams to produce impactful show launches, sales reels, andpromotions, enhancing network ratings and brand recognition.Conceptualized and implemented 'How To' manual, establishing quality standards and ensuringconsistent brand representation across network initiatives.Conducted in-depth analysis of brand attributes, informing strategic decisions and contributingto the network's rapid growth and market positioning.Pioneered brand identity strategies for new cable network, driving subscriber growth throughcreative content and strategic campaigns.

Master Of Fine Arts - Mfa, Film/Cinema/Video Studies

Education record

Education record

Education record