Eric Allen Email & Phone Number

Ridgefield, Ct, Us

Leading strategy, product development, marketing and sales for the Junior Golf Hub and Player Development Index. JGH is the leading educational resource and online community for junior golfers, their parents, and college coaches. The Hub helps players and parents navigate the confusing journey to college golf, while helping college coaches discover and connect with top talent. JGH also includes the new Junior Golf Rankings, including over 65k juniors and 5k+ tournaments. juniorgolfhub.com/rankingsPDI, developed at The Golf Performance Center and Academy, helps golfers discover and track progress on the lead factors that contribute to long-term success. Powering development beyond ranking and stats, PDI is the best tool for junior golfers to take control of their holistic golf game improvement. We are currently recruiting coaches to become certified. Contact me to learn more, or visit golfpdi.com

New York, Ny, Us

Drove record-setting growth, doubling users and revenue, with reduced customer acquisition costs, increased feature adoption, and higher new subscription rates. GC is the #1 sports app in the app stores for several months of the year, and in the top 5 for most of the rest, with 7M games scored and 2M games streamed on the platform in 2023. Our marketing team drove a successful migration of millions of users to a new app via email, digital ads, landing pages, partner comms, and social media. We amped up user acquisition through new channel and creative testing, custom product pages in the app stores, leveraging influencers, and improving our attribution martech.

Chicago, Illinois, Us

Sold and managed consumer research projects, platforms, and services for this SaaS consumer research provider, challenger to IRI / Nielsen.• Grew consumer research project sales 3x versus PY via B2B campaigns and compelling proposals.• Directed an account team of 10 consultants across services, training, sales engineering, customer success, and consumer insights research.

Stamford, Ct, Us

Championed innovative marketing to drive Retail and DTC sales from $50M to $166M and an IPO.• Hired creative and media agencies, growing budget from $1M to $15M and proven 2x ROI.• Devised a breakthrough direct mail acquisition program with nearly 3x ROI. • Piloted omnichannel merchandising, promotion, sales forecasting, and gross margin planning. • Created a successful influencer product seeding program with one video over 200M views. • Grew Facebook fans from 200k to 600k and increased Instagram from 20k to 200k. • Lead cross-functional planning for development and launch of many successful new products and seasonal collections in store and online, and the merchandising and grand opening marketing of 20+ new and remodeled retail showrooms.

Purchase, New York, Us

Provided strategic thought leadership on Consumer Engagement to the Pepsi beverage portfolio, across media, music, sports and other cultural trend spaces. Connected targeted consumer insights to brand innovation and activation plans to drive brand equity and business growth.

Purchase, New York, Us

Helped turn around Pure Leaf iced tea with brand relaunch. Grew sales from $150M to over $300M over 3 years. Reversed 10-year share decline and made it the fastest growing brand in the bottled iced tea category, driving +3.3 pts value share and strongly improved brand equity scores. Commercialized new packages and flavors to fit consumer tastes and shopping trends. Helped secure new distribution, including Walmart, Target, Club. Exceeded pack ACV targets. And Pure Leaf overtook Snapple in the Convenience Channel. Created premium, integrated activation campaigns to appeal to consumer target, including media partners Food Network and Food & Wine magazine, for TV, Digital, Print, Radio, OOH, PR, sampling, social media, celebrity endorsement, and retail promotions. Launched brand at Kentucky Derby. Sponsored premiere food & wine festivals. Created non-profit partnership to benefit Wholesome Wave.

Purchase, New York, Us

Developed and executed Lipton PureLeaf and Tazo marketing plans. Secured partner and channel alignment, including Starbucks, Whole Foods, UNFI, and the natural channel.

Purchase, New York, Us

Channel Marketing Manager for: Restaurants, K-12, C&U, Travel, Entertainment, Vending. Earned marketing group's 2010 "Best Practice of the Year" for developing and commercializing a new eco-friendly packaging portfolio for C&U and Restaurant channels. 2009 "Best Practice" award for record distribution of two national promotions and +26% growth in fountain cup sales. Drove restaurant channel new and retained business by developing a customer loyalty app (Pepsi Loot) leveraging social media check-ins and exclusive music. Developed new frozen beverage products for 7-Eleven and convenience channel.

Mba, Marketing

B.A., Journalism, Public Relations