Eric Allen

Eric Allen Email and Phone Number

Brand Management | Growth Marketing | Sports Tech Leader @ Junior Golf Hub
Eric Allen's Location
New York City Metropolitan Area, United States, United States
Eric Allen's Contact Details
About Eric Allen

I am a data-driven, results-oriented performance marketing leader with a proven track record of building teams and scaling marketing investments to drive rapid growth. My track record: Instrumental growth marketing roles in driving over 40% CAGRs for 3 consumer brands over 3-year timeframes.Colleagues know me as an innovative business partner, effective communicator, and problem-solving project manager who consistently cultivates and maintains positive, productive relationships. I'm looking for marketing leadership opportunities where I can leverage my broad expertise in strategic marketing planning. I am experienced at analyzing market, data, and consumer insights to facilitate strategic decision-making, improve marketing ROI, and spearheading continuous improvement. CORE COMPETENCIES:Brand Management | Performance Marketing | Ad Creation | Consumer Research | Product Marketing | Campaign Analysis | Customer Experience Enhancement | Go-To-Market Strategy | Market Messaging / Research | Project Management | Executive Vision Creation | Client / Partner / Stakeholder Engagement | App Store OptimizationTECHNICAL PROFICIENCIES:Omnichannel Strategy – Ads, Social Media, Email, Web Pages, Partner Marketing, In-App Messaging, App Store CPPs | SaaS | Budgeting | Forecasting | Data-Driven Customer Retention | Growth Strategy Development | Media Metrics | Requirements Assessments | Copy Writing | Compliance | Analytics | Legal GuidelinesADDITIONAL RELEVANT EXPERIENCE:Creating and Executing TV / Digital / Social Advertising | Paid and Owned Social Media Content | ROI Measurement | Reducing Customer Acquisition Cost (CAC) | Mobile App Marketing Attribution with MMPs | Consumer Insights Research | Omni-channel Customer Experience Improvements | Customer Satisfaction Measurement | Direct mail and catalogs | New Product Development and Commercialization | Brand P&L Management | National Promotions | Sampling Activation and Sponsorship | Gross Margin Planning | Sales Forecasting | Multimedia Sales Training and Tools Development | Sustainable Packaging | Earned Media Campaigns | Corporate Communications

Eric Allen's Current Company Details
Junior Golf Hub

Junior Golf Hub

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Brand Management | Growth Marketing | Sports Tech Leader
Eric Allen Work Experience Details
  • Junior Golf Hub
    Chief Product Officer
    Junior Golf Hub Jun 2024 - Present
    Ridgefield, Ct, Us
    Leading strategy, product development, marketing and sales for the Junior Golf Hub and Player Development Index. JGH is the leading educational resource and online community for junior golfers, their parents, and college coaches. The Hub helps players and parents navigate the confusing journey to college golf, while helping college coaches discover and connect with top talent. JGH also includes the new Junior Golf Rankings, including over 65k juniors and 5k+ tournaments. juniorgolfhub.com/rankingsPDI, developed at The Golf Performance Center and Academy, helps golfers discover and track progress on the lead factors that contribute to long-term success. Powering development beyond ranking and stats, PDI is the best tool for junior golfers to take control of their holistic golf game improvement. We are currently recruiting coaches to become certified. Contact me to learn more, or visit golfpdi.com
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  • Golf Pdi
    Chief Product Officer
    Golf Pdi Jun 2024 - Present
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  • Gamechanger
    Senior Director Of Marketing
    Gamechanger Sep 2020 - Jun 2024
    New York, Ny, Us
    Drove record-setting growth, doubling users and revenue, with reduced customer acquisition costs, increased feature adoption, and higher new subscription rates. GC is the #1 sports app in the app stores for several months of the year, and in the top 5 for most of the rest, with 7M games scored and 2M games streamed on the platform in 2023. Our marketing team drove a successful migration of millions of users to a new app via email, digital ads, landing pages, partner comms, and social media. We amped up user acquisition through new channel and creative testing, custom product pages in the app stores, leveraging influencers, and improving our attribution martech.
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  • Numerator
    Sales Account Director
    Numerator Oct 2018 - Apr 2020
    Chicago, Illinois, Us
    Sold and managed consumer research projects, platforms, and services for this SaaS consumer research provider, challenger to IRI / Nielsen.• Grew consumer research project sales 3x versus PY via B2B campaigns and compelling proposals.• Directed an account team of 10 consultants across services, training, sales engineering, customer success, and consumer insights research.
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  • Lovesac
    Senior Director Of Marketing
    Lovesac Jun 2014 - Oct 2018
    Stamford, Ct, Us
    Championed innovative marketing to drive Retail and DTC sales from $50M to $166M and an IPO.• Hired creative and media agencies, growing budget from $1M to $15M and proven 2x ROI.• Devised a breakthrough direct mail acquisition program with nearly 3x ROI. • Piloted omnichannel merchandising, promotion, sales forecasting, and gross margin planning. • Created a successful influencer product seeding program with one video over 200M views. • Grew Facebook fans from 200k to 600k and increased Instagram from 20k to 200k. • Lead cross-functional planning for development and launch of many successful new products and seasonal collections in store and online, and the merchandising and grand opening marketing of 20+ new and remodeled retail showrooms.
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  • Pepsico
    Senior Manager, Consumer Engagement Insights & Strategy
    Pepsico Mar 2014 - Jun 2014
    Purchase, New York, Us
    Provided strategic thought leadership on Consumer Engagement to the Pepsi beverage portfolio, across media, music, sports and other cultural trend spaces. Connected targeted consumer insights to brand innovation and activation plans to drive brand equity and business growth.
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  • Pepsico
    Senior Brand Manager
    Pepsico Jul 2012 - Mar 2014
    Purchase, New York, Us
    Helped turn around Pure Leaf iced tea with brand relaunch. Grew sales from $150M to over $300M over 3 years. Reversed 10-year share decline and made it the fastest growing brand in the bottled iced tea category, driving +3.3 pts value share and strongly improved brand equity scores. Commercialized new packages and flavors to fit consumer tastes and shopping trends. Helped secure new distribution, including Walmart, Target, Club. Exceeded pack ACV targets. And Pure Leaf overtook Snapple in the Convenience Channel. Created premium, integrated activation campaigns to appeal to consumer target, including media partners Food Network and Food & Wine magazine, for TV, Digital, Print, Radio, OOH, PR, sampling, social media, celebrity endorsement, and retail promotions. Launched brand at Kentucky Derby. Sponsored premiere food & wine festivals. Created non-profit partnership to benefit Wholesome Wave.
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  • Pepsico
    Brand Manager, Lipton Pureleaf And Tazo
    Pepsico Feb 2011 - Jul 2012
    Purchase, New York, Us
    Developed and executed Lipton PureLeaf and Tazo marketing plans. Secured partner and channel alignment, including Starbucks, Whole Foods, UNFI, and the natural channel.
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  • Pepsico
    Associate Marketing Manager
    Pepsico Jul 2008 - Feb 2011
    Purchase, New York, Us
    Channel Marketing Manager for: Restaurants, K-12, C&U, Travel, Entertainment, Vending. Earned marketing group's 2010 "Best Practice of the Year" for developing and commercializing a new eco-friendly packaging portfolio for C&U and Restaurant channels. 2009 "Best Practice" award for record distribution of two national promotions and +26% growth in fountain cup sales. Drove restaurant channel new and retained business by developing a customer loyalty app (Pepsi Loot) leveraging social media check-ins and exclusive music. Developed new frozen beverage products for 7-Eleven and convenience channel.
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Eric Allen Education Details

  • University Of Rochester
    University Of Rochester
    Marketing
  • Wartburg College
    Wartburg College
    Public Relations

Frequently Asked Questions about Eric Allen

What company does Eric Allen work for?

Eric Allen works for Junior Golf Hub

What is Eric Allen's role at the current company?

Eric Allen's current role is Brand Management | Growth Marketing | Sports Tech Leader.

What is Eric Allen's email address?

Eric Allen's email address is ji****@****ail.com

What is Eric Allen's direct phone number?

Eric Allen's direct phone number is +121240*****

What schools did Eric Allen attend?

Eric Allen attended University Of Rochester, Wartburg College.

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