Eric Becker Email & Phone Number

Miami, FL, US

Sunnyvale, CA, US

Sunnyvale, CA, US

Sunnyvale, CA, US

Sunnyvale, CA, US

Sunnyvale, CA, US

London, GB

• For a defined set of accounts, responsible for the global marketing strategy, planning and execution in support of the account strategy for each account.
• Adopt a combination of a programmatic ABM approach for many accounts and a selected strategic ABM approach for a small number of high priority accounts.
• Broaden and deepen our customer relationships and generate new business (pipeline, iCV, revenues) in a defined set of target accounts to increase share of wallet of global portfolio.
• Leverage the full marketing toolkit including campaigns, social and digital, partner go to market plans, events, customer experience centers/showcases, PR, and analyst and consultant relations in support of the account.
• Continuously share best practices in ABM and feed back customer insights.
• Responsible for stakeholder management of senior sales management and the channel marketing interface/single point of contact across set of accounts/sales.

London, GB

• Co-led and launched a global account based marketing plan which included strategic marketing deliverables influencing and creating pipeline across multinational corporations requiring alignment across sales, portfolio.
• Spearheaded a partner marketing program, overseeing all marketing activities for 14 technology partners including strategic go-to-market partners such as Microsoft and Cisco as well 14 security partners such as Zscaler.
• Pioneered targeted social/digital campaigns influencing over $500m of pipeline by leveraging digital marketing tools such as LinkedIn, Eloqua and display ads.
• Deployed and scaled LinkedIn sales navigator training and program as a sales tool for the Americas
• Provided executive support and strategy for personal social channels and online presence.
• Developed and planned all content and training for the annual Americas sales kick-off event.

London, GB

• Assist in developing and maintaining effective marketing and/or online marketing programs in order to generate sales leads, product development, product awareness, service transactions and drive online revenues as well.
• Understand customer needs in either a traditional or digital environment and develop propositions/products to satisfy these needs to deliver revenue and customer satisfaction.
• Manage programs and processes to meet customer needs.
• Draft reports, make presentations and discuss recommendations based on marketing insights, analysis, performance and experience for relevant marketing programs.
• Work with marketing operations, marketing communications and commercial teams to specify and deploy marketing and/or online marketing campaigns and websites to deliver agreed targets.
• Provide analytical and innovative input to projects, as well as to support negotiations.

Louisville, Kentucky, US

• Analyze market trends and determine appropriate messaging strategies based on client/consumer profiles and needs.
• Develop content for marketing campaigns/messaging and distribute using the correct vehicle or medium that aligns with the company’s goals and vision.
• Draft marketing materials for campaigns that focus on gaining market share by acquiring both new business and maintaining current business.
• Act as a strategic arm for product development and sales teams to utilize marketing deliverables and create content for all channels of communication both consumer and client facing.
• Create content and messaging for internal use such as sales training, product development, and site audits.
• Conduct primary and secondary research within the healthcare industry to serve as the backbone of marketing materials used to call-out Concentra’s benefits and services within the marketplace.

Fort Worth, TX, US

• Responsible for finding and writing my own stories each week
• Responsible for meeting a strict publishing deadline
• Responsible for finding visual assets for both online and print

Grapevine, Texas, US

• Assisted a Marketing Specialist with the execution of the GameStop Summer Sale/Thematic Program and assisted a Marketing Manager with the development/strategy of the Call of Duty: Advanced Warfare Promotion.
• Created promo overview deck to be used to sell in program internally
• Provided meeting/call recaps including detailed notes and next steps for key deliverables
• Managed overall promotion support calendar, securing support and updating calendar accordingly
• Wrote creative requests and email briefs detailed around the promotion
• Provided feedback on creative elements and routing to key decision-makers

• A member of a 10-man team responsible for all operations prior, during and after the Crowne Plaza Invitational. Worked 100+ hours a week early morning and late nights. Required strong team communication and cohesiveness.

Fort Worth, Texas, US

• Worked on and completed portfolio of all company projects. Required 250+ one-page descriptions accompanied with photograph images.
• Worked independently and given free reign on project to be completed in a time span of 8 weeks. Attended weekly marketing meetings and assisted in video and graphics

Bagsværd, DK

• Worked the line in Aseptic Production and in Finished Production. Attended P & O meetings, LEAN manufacturing daily board meetings and monthly review meetings.
• Assigned to investigate, analyze and develop written reports for activities and people occurring in the site for company newsletter.
• Learned about internal communication, web design, and web parts.
• Designed company Webpages.
• Designed and created logos for One Team training program.
• Conducted semi-annual audit of GlobeShare pages and finalized report

Bachelor'S Degree, Communications, Marketing, Advertising, Public Relations, Journalism

Bachelor Of Science (B.S.), Communications, Marketing, Advertising, Public Relations, Journalism