• For a defined set of accounts, responsible for the global marketing strategy, planning and execution in support of the account strategy for each account.• Adopt a combination of a programmatic ABM approach for many accounts and a selected strategic ABM approach for a small number of high priority accounts.• Broaden and deepen our customer relationships and generate new business (pipeline, iCV, revenues) in a defined set of target accounts to increase share of wallet of global portfolio. • Leverage the full marketing toolkit including campaigns, social and digital, partner go to market plans, events, customer experience centers/showcases, PR, and analyst and consultant relations in support of the account objectives. • Continuously share best practices in ABM and feed back customer insights.• Responsible for stakeholder management of senior sales management and the channel marketing interface/single point of contact across set of accounts/sales.

• Co-led and launched a global account based marketing plan which included strategic marketing deliverables influencing and creating pipeline across multinational corporations requiring alignment across sales, portfolio, product, and partner specialists.• Spearheaded a partner marketing program, overseeing all marketing activities for 14 technology partners including strategic go-to-market partners such as Microsoft and Cisco as well 14 security partners such as Zscaler and Intel. • Pioneered targeted social/digital campaigns influencing over $500m of pipeline by leveraging digital marketing tools such as LinkedIn, Eloqua and display ads. • Deployed and scaled LinkedIn sales navigator training and program as a sales tool for the Americas • Provided executive support and strategy for personal social channels and online presence. • Developed and planned all content and training for the annual Americas sales kick-off event.

•Assist in developing and maintaining effective marketing and/or online marketing programs in order to generate sales leads, product development, product awareness, service transactions and drive online revenues as well as to deliver customer satisfaction for a specific and defined customer segment .•Understand customer needs in either a traditional or digital environment and develop propositions/products to satisfy these needs to deliver revenue and customer satisfaction.•Manage programs and processes to meet customer needs.•Draft reports, make presentations and discuss recommendations based on marketing insights, analysis, performance and experience for relevant marketing programs.•Work with marketing operations, marketing communications and commercial teams to specify and deploy marketing and/or online marketing campaigns and websites to deliver agreed targets.•Provide analytical and innovative input to projects, as well as to support negotiations.•Manage relationships with key stakeholders, partners and suppliers, both internal and external.•Provide analytical and innovative input to projects, to support online marketing programs

•Analyze market trends and determine appropriate messaging strategies based on client/consumer profiles and needs.•Develop content for marketing campaigns/messaging and distribute using the correct vehicle or medium that aligns with the company’s goals and vision.•Draft marketing materials for campaigns that focus on gaining market share by acquiring both new business and maintaining current business. •Act as a strategic arm for product development and sales teams to utilize marketing deliverables and create content for all channels of communication both consumer and client facing. •Create content and messaging for internal use such as sales training, product development, and site audits. •Conduct primary and secondary research within the healthcare industry to serve as the backbone of marketing materials used to call-out Concentra’s benefits and services within the marketplace.•Write weekly articles and press releases to be distributed through social media channels and internal channels to shape brand awareness and brand identity

•Responsible for finding and writing my own stories each week •Responsible for meeting a strict publishing deadline•Responsible for finding visual assets for both online and print

•Assisted a Marketing Specialist with the execution of the GameStop Summer Sale/Thematic Program and assisted a Marketing Manager with the development/strategy of the Call of Duty: Advanced Warfare Promotion. •Created promo overview deck to be used to sell in program internally •Provided meeting/call recaps including detailed notes and next steps for key deliverables•Managed overall promotion support calendar, securing support and updating calendar accordingly•Wrote creative requests and email briefs detailed around the promotion•Provided feedback on creative elements and routing to key decision-makers•Given the lead on “weekend events” including working with publishers and orchestrating all marketing materials both in-store and online.

•A member of a 10-man team responsible for all operations prior, during and after the Crowne Plaza Invitational. Worked 100+ hours a week early morning and late nights. Required strong team communication and cohesiveness.

•Worked on and completed portfolio of all company projects. Required 250+ one-page descriptions accompanied with photograph images. •Worked independently and given free reign on project to be completed in a time span of 8 weeks. Attended weekly marketing meetings and assisted in video and graphics

•Worked the line in Aseptic Production and in Finished Production. Attended P & O meetings, LEAN manufacturing daily board meetings and monthly review meetings. •Assigned to investigate, analyze and develop written reports for activities and people occurring in the site for company newsletter. •Learned about internal communication, web design, and web parts. •Designed company Webpages. •Designed and created logos for One Team training program. •Conducted semi-annual audit of GlobeShare pages and finalized report