Eric Busch Email & Phone Number

Lake Elmo, Mn, Us

Davidson, North Carolina, Us

Own the end-to-end definition of MSC’s vending service offering, including development roadmap, go-to-market strategy, sales enablement tactics, and performance measurement.Represent the voice of customers and exploit competitive intelligence, market research, and data-derived insights to construct the long-term product vision and overarching value proposition. Lead and collaborate with cross-functional teams to build effective strategies that deliver a best-in-class customer experience, ensure optimal operations, and align stakeholders with vending product strategy.

Lake Forest, Illinois, Us

Defined vision, value proposition and strategic go-to-market plan for KeepStock, Grainger’s inventory management SaaS platform and multi-solution portfolio with 85,000+ tenants and $900M+ revenue.Led or served as primary strategist on 14 cross-functional projects involving collaboration with as many as 10 functional areas and team sizes as large as 30+ members.Delivered product vision, requirements and development strategy for new Grainger.com inventory reporting in less than 60 days via partnership with UX, Engineering and Systems Architecture.Revamped KeepStock positioning and messaging, collaborated with Marketing and Sales to update collateral, build enablement materials and launch an integrated campaign in less than 90 days.Formulated novel customer behavior analytics and paired with insight-driven supplier consolidation narrative employed by Grainger sellers to achieve a 22% increase in share of wallet.Designed, developed, piloted and launched KeepStock Managed service offer and achieved a 155% increase in annual channel revenue and a 48% reduction in related operating expenses.Segmented enterprise customers, developed buyer personas and created a messaging framework for aligned sales teams that netted an 18% increase in KeepStock installations.Spearheaded real-time data integration with change data capture for KeepStock edge systems and Grainger’s ERP; completed implementation with technology development teams within six months.Authored and presented seminar content for ten consecutive years to audiences of 1,500+ at The Grainger Show—an annual trade show event attended by customers, suppliers and employees.

Lake Forest, Illinois, Us

Devised and built innovative value-added solutions, such as a suite of value demonstration apps deployed to 2,000+ employees to boost customer revenue retention rate by 24%.Designed unified data model and authored ELT stored procedures to establish a Teradata warehouse for enterprise-level analytics accessed by 4,000 users within Sales, Operations and Finance.Crafted Grainger’s MRO inventory story framework and facilitated training of 3,500+ Grainger sellers to drive a 152% increase in KS channel revenue over four years; a 26% CAGR.Led team of 15+ across five functional areas to rebrand and launch a portfolio of solutions with accompanying sales enablement and marketing assets in less than 4 months.Directed Grainger’s Customer Council and a team of three to conduct primary research and produce MRO-related strategic frameworks and insights featured in marketing assets for 15+ years.

Lake Forest, Illinois, Us

Executed indirect material supply chain consulting for large and complex customers that contributed more than $5,000,000 of incremental sales and increased customer growth rate by more than 45%.Instituted standard processes, tools and deliverables for value stream mapping, activity-based costing and inventory analysis utilized by 20+ consultants to complete 250+ customer engagements.Created sales strategy guides and cost analysis tools for Grainger’s portfolio of energy solutions and credited with generating $2,500,000 in new customer sales.

Minneapolis, Mn, Us

Implemented marketing and business development tactics for international Oracle consulting firm, including website landing pages, trade show activities, marketing collateral and sales proposals.Installed content marketing program featuring white papers to increase brand awareness, establish industry credibility and acquire new customers in North America, Europe and Asia-Pacific regions.

Konstanz, De

Conducted market research, competitive analysis and business development for a leading provider of supply chain execution and warehouse management software solutions.Validated MQLs and completed ROI evaluations via consultative approach while functioning as the primary sales resource through RFP process with an average contract value exceeding $250,000.

Minneapolis, Mn, Us

Implemented new marketing initiatives to increase gross revenues and oversaw all finance, accounting, marketing, human resources and administrative affairs of $1.5 million business unit.Devised marketing campaign to create brand recognition of Vision Fab’s line of staging products and custom fabrication services for the entertainment industry. Conceived and designed accompanying promotional materials, including product catalog, direct marketing pieces and product brochures.Prepared and presented three-year business plan and corporate pro forma financial statements resulting in the procurement of $450,000 SBA business development loan.

Directed DTP’s catalog division with annual sales exceeding $30,000,000. Responsible for development and execution of strategic plan to increase sales volume, gross margin and profitability, as well as management of 25+ employees.Developed comprehensive orientation and training program that reduced employee turnover by 25% and increased initial productivity levels of first- and second-month sales representatives.Devised new product pricing and marketing strategy for Apple computer systems that increased profit margins by more than 150%.

Mba, Corporate Strategy, Marketing

Ba, Communications, English Writing, Political Science, History