Eric Caballero Email & Phone Number

Oakland Park, Florida, US

Partner with Patrick Bet-David fans—CEOs, Execs, Entrepreneurs, and Rising Leaders—to accelerate their careers, businesses, and orgs by pairing them with personalized consulting services and conference experiences.

Nashville, TN, US

*Scaled DailyWire+ subscribers past 1M mark*Increased podcast rankings globally (currently ranked 6th in US, ahead of Disney, CNN, & Fox)*Grew omnichannel revenues for Candace Owens, Jordan Peterson, Ben Shapiro, Matt Walsh, and Michael Knowles shows

Burbank, CA, US

• Disney Prime / Enterprise-wide Loyalty Program
• Subscription Retail Offerings
• Metaverse Strategy
• Business Planning & Customer Engagement

Burbank, CA, US

• Oversaw global marketing and business development for Disney's first direct-to-consumer movie ownership & subscription business.
• Full P&L responsibility and ownership of Brand Strategy, Product Marketing, Content Marketing, and E-Commerce to maximize ownership of Disney, Marvel, and Star Wars content
• Designed and built a Disney+ focused subscription box offering (Drop Boxes) containing exclusive Disney consumer products and created with the intent to increase Average Revenue Per User (ARPU) of Disney+
• Maximized lifetime value of my subscriber base, cross-supported the acquisition & retention of Disney+ subscribers, and created innovative ways to bring more Disney magic throughout customers’ homes

Seattle, WA, US

• Lv 8 Executive responsible for growing subscriptions within Audible by partnering with Prime, Alexa, Kindle, and Music to deliver $2B of top line growth (achieved 100% YOY growth) while maximizing income margins north.
• Empowered by the Amazon S-team to leverage cross-enterprise business units (GLs) to achieve Audible's Operating Plan goals. Ensured continuous success by learning from data science analyses and business intelligence.
• Architected an multichannel perspective, seamlessly tying the Audible acquisition funnel across mobile apps, Prime, Video, Alexa Devices, Kindle Devices, Fire TVs, and Music subscriptions, so that consumers felt.

Seattle, WA, US

• Oversaw the E-Commerce growth strategy (web, mobile apps, social, etc.) for the global Prime, Kindle, and Alexa teams, and ensured its implementation met both revenue and income goals.
• Entrusted by a highly-matrix organization to rally and lead cross-functional teams in Marketing, Biz Dev, Product, Engineering, UX, Data Science, Finance, Customer Care, and Creative. (40 ppl under me and 60.

New York, NY, US

–Advised and partnered with the executive team to build out their entire marketing organization (15 FTEs) as well as implement an omnichannel acquisition and retention funnel–Developed new products and services that formed a sustainable subscription revenue model–Directed the design and launch of a new brand architecture and sales engine

Detroit, Michigan, US

Fort Lauderdale, FL, US

• Oversaw digital and physical sales channels in North America, South America, and Europe to grow test prep business (e.g. SAT, GMAT, MCAT, LSAT) from $100M to $350M in three years.
• Directly oversaw the marketing and sales teams (25 ppl under me) within the graduate programs division. Performed consumer research, identified high-value customer segments, built brand strategy to reach them, created.

Fort Lauderdale, FL, US

• Managed the cross-functional team that built a brand new E-Commerce website, and integrated that site with Kaplan's online university platform, to upsell existing customers as well as acquire new customers.
• Expanded the customer care and lead generation teams by 50%.
• Business Development: Personally forged partnerships with Goldman Sachs, McKinsey, Bain, JP Morgan, Google, Facebook, and Palantir to provide high-margin corporate training programs yielding $50M in incremental.

Walldorf, BW, DE

• Grew SAP’s large enterprise product business by 40% YOY by creating a new B2B marketing funnel consisting of content marketing (whitepapers, editorials, conference workshops, etc.), inside sales (led a 60-person lead.

Walldorf, BW, DE

Struck industry influencer deals with McKinsey, BCG, Bain, Gartner, and Forrester Research to promote SAP products and services.

Arlington, VA, US

–Oversaw $50MM marketing budget for above-the-line (TV, Radio, and Print) and performance marketing efforts–Implemented mass media PR plan that gained traction in critical aviation trade journals –Developed Brand Architecture and Hierarchy

Arlington, VA, US

–Responsible for Blog and Content Marketing–Created sales enablement tools and decks for senior sales executives

Washington, DC, US

–Web Development: Oversaw the design and production of a DoD-internal Commerce platform that enabled different departments to exchange/transfer goods and services between themselves. Created Agile methodology for the software engineering team. Built product roadmaps, organized scrum teams, and quarterbacked cross-functional team sprints with engineering.

Irvine, CA, US

Master Of Business Administration - Mba

Master Of Science - Ms, Ee And Comp Sci

Bachelor Of Science - Bs, Ee And Comp Sci