Eric Caballero

Eric Caballero Email and Phone Number

Growth & Marketing Exec | Amazon, Disney, PBD Podcast & Valuetainment @ Valuetainment
Eric Caballero's Location
Fort Lauderdale, Florida, United States, United States
Eric Caballero's Contact Details

Eric Caballero work email

Eric Caballero personal email

About Eric Caballero

I work for Patrick Bet-David and his PBD Podcast, which is the #1 business podcast in America garnering over 2 billion views per year. We run the 10,000 person Vault Conference every September that brings in killer CEOs and their high growth organizations for training on leadership, sales, marketing, product development, and more.I’m the former CMO of The Daily Wire, the former head of growth for Disney+ and Disney’s Consumer Products, Games, and Publishing division. Prior to that, I ran customer acquisition for Amazon Prime.

Eric Caballero's Current Company Details
Valuetainment

Valuetainment

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Growth & Marketing Exec | Amazon, Disney, PBD Podcast & Valuetainment
Eric Caballero Work Experience Details
  • Valuetainment
    Executive In Residence
    Valuetainment Dec 2023 - Present
    Oakland Park, Florida, Us
    Partner with Patrick Bet-David fans—CEOs, Execs, Entrepreneurs, and Rising Leaders—to accelerate their careers, businesses, and orgs by pairing them with personalized consulting services and conference experiences.
  • The Daily Wire
    Interim Cmo
    The Daily Wire Jun 2023 - Dec 2023
    Nashville, Tn, Us
    *Scaled DailyWire+ subscribers past 1M mark*Increased podcast rankings globally (currently ranked 6th in US, ahead of Disney, CNN, & Fox)*Grew omnichannel revenues for Candace Owens, Jordan Peterson, Ben Shapiro, Matt Walsh, and Michael Knowles shows
  • The Walt Disney Company
    Gm, Consumer Products, E-Commerce, Games And Publishing
    The Walt Disney Company Jun 2021 - Jun 2023
    Burbank, Ca, Us
    • Disney Prime / Enterprise-wide Loyalty Program• Subscription Retail Offerings• Metaverse Strategy• Business Planning & Customer Engagement
  • The Walt Disney Company
    Head Of Marketing, Direct-To-Consumer (Disney+, Movie Ownership & Rentals, Etc)
    The Walt Disney Company Jan 2018 - Jun 2021
    Burbank, Ca, Us
    • Oversaw global marketing and business development for Disney's first direct-to-consumer movie ownership & subscription business. • Full P&L responsibility and ownership of Brand Strategy, Product Marketing, Content Marketing, and E-Commerce to maximize ownership of Disney, Marvel, and Star Wars content• Designed and built a Disney+ focused subscription box offering (Drop Boxes) containing exclusive Disney consumer products and created with the intent to increase Average Revenue Per User (ARPU) of Disney+• Maximized lifetime value of my subscriber base, cross-supported the acquisition & retention of Disney+ subscribers, and created innovative ways to bring more Disney magic throughout customers’ homes
  • Amazon
    Svp, Marketing, Prime, Alexa, Kindle, Audible
    Amazon Nov 2016 - Oct 2017
    Seattle, Wa, Us
    • Lv 8 Executive responsible for growing subscriptions within Audible by partnering with Prime, Alexa, Kindle, and Music to deliver $2B of top line growth (achieved 100% YOY growth) while maximizing income margins north of 50%. • Empowered by the Amazon S-team to leverage cross-enterprise business units (GLs) to achieve Audible's Operating Plan goals. Ensured continuous success by learning from data science analyses and business intelligence indicators.• Architected an multichannel perspective, seamlessly tying the Audible acquisition funnel across mobile apps, Prime, Video, Alexa Devices, Kindle Devices, Fire TVs, and Music subscriptions, so that consumers felt enveloped in a seamless ecosystem.
  • Amazon
    Vp, Marketing, Prime And Devices
    Amazon Oct 2013 - Nov 2016
    Seattle, Wa, Us
    • Oversaw the E-Commerce growth strategy (web, mobile apps, social, etc.) for the global Prime, Kindle, and Alexa teams, and ensured its implementation met both revenue and income goals. • Entrusted by a highly-matrix organization to rally and lead cross-functional teams in Marketing, Biz Dev, Product, Engineering, UX, Data Science, Finance, Customer Care, and Creative. (40 ppl under me and 60 cross-functional, shared services reports).
  • Wework
    Vp Of Marketing, Flatiron School
    Wework Dec 2015 - Nov 2016
    New York, Ny, Us
    –Advised and partnered with the executive team to build out their entire marketing organization (15 FTEs) as well as implement an omnichannel acquisition and retention funnel–Developed new products and services that formed a sustainable subscription revenue model–Directed the design and launch of a new brand architecture and sales engine
  • Venture For America
    Vice President Program Management
    Venture For America Oct 2013 - Dec 2015
    Detroit, Michigan, Us
  • Kaplan
    Executive Director Of Marketing, Omnichannel Growth
    Kaplan Jan 2012 - Oct 2013
    Fort Lauderdale, Fl, Us
    • Oversaw digital and physical sales channels in North America, South America, and Europe to grow test prep business (e.g. SAT, GMAT, MCAT, LSAT) from $100M to $350M in three years.• Directly oversaw the marketing and sales teams (25 ppl under me) within the graduate programs division. Performed consumer research, identified high-value customer segments, built brand strategy to reach them, created personalized marketing collateral and campaigns, and architected E-commerce acquisition funnels leveraging paid online marketing and direct CRM channels.
  • Kaplan
    Director Of Marketing, Global Test Prep
    Kaplan Jul 2010 - Jan 2012
    Fort Lauderdale, Fl, Us
    • Managed the cross-functional team that built a brand new E-Commerce website, and integrated that site with Kaplan's online university platform, to upsell existing customers as well as acquire new customers.• Expanded the customer care and lead generation teams by 50%.• Business Development: Personally forged partnerships with Goldman Sachs, McKinsey, Bain, JP Morgan, Google, Facebook, and Palantir to provide high-margin corporate training programs yielding $50M in incremental operating income.
  • Sap
    Marketing Director, North America Large Enterprises
    Sap Sep 2007 - Jul 2010
    Walldorf, Bw, De
    • Grew SAP’s large enterprise product business by 40% YOY by creating a new B2B marketing funnel consisting of content marketing (whitepapers, editorials, conference workshops, etc.), inside sales (led a 60-person lead generation call center), and outside sales enablement.
  • Sap
    Senior Marketing Manager
    Sap Sep 2007 - Dec 2008
    Walldorf, Bw, De
    Struck industry influencer deals with McKinsey, BCG, Bain, Gartner, and Forrester Research to promote SAP products and services.
  • Boeing
    Senior Product Marketing Manager, Commercial Aviation
    Boeing Aug 2005 - Sep 2007
    Arlington, Va, Us
    –Oversaw $50MM marketing budget for above-the-line (TV, Radio, and Print) and performance marketing efforts–Implemented mass media PR plan that gained traction in critical aviation trade journals –Developed Brand Architecture and Hierarchy
  • Boeing
    Product Marketing Manager
    Boeing Jun 2004 - Aug 2005
    Arlington, Va, Us
    –Responsible for Blog and Content Marketing–Created sales enablement tools and decks for senior sales executives
  • United States Department Of Defense
    Technical Product Manager
    United States Department Of Defense Jun 2000 - Jun 2002
    Washington, Dc, Us
    –Web Development: Oversaw the design and production of a DoD-internal Commerce platform that enabled different departments to exchange/transfer goods and services between themselves. Created Agile methodology for the software engineering team. Built product roadmaps, organized scrum teams, and quarterbacked cross-functional team sprints with engineering, product, design, and operations.–Mobile App Development: Directly managed the creation and launch of DoD-sponsored educational apps for high schools and colleges.
  • In-N-Out Burger
    Lead Cook & Multitasker (Best High School Job Ever)
    In-N-Out Burger Jul 1992 - Jun 1995
    Irvine, Ca, Us

Eric Caballero Education Details

  • Mit Sloan School Of Management
    Mit Sloan School Of Management
    Master Of Business Administration - Mba
  • Ucla
    Ucla
    Ee And Comp Sci
  • Ucla
    Ucla
    Ee And Comp Sci

Frequently Asked Questions about Eric Caballero

What company does Eric Caballero work for?

Eric Caballero works for Valuetainment

What is Eric Caballero's role at the current company?

Eric Caballero's current role is Growth & Marketing Exec | Amazon, Disney, PBD Podcast & Valuetainment.

What is Eric Caballero's email address?

Eric Caballero's email address is er****@****ney.com

What is Eric Caballero's direct phone number?

Eric Caballero's direct phone number is +140421*****

What schools did Eric Caballero attend?

Eric Caballero attended Mit Sloan School Of Management, Ucla, Ucla.

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