Eric Choi Email & Phone Number

Los Angeles, Ca, Us

Austin, Tx, Us

Post Falls, Idaho, Us

Direct all marketing and product marketing lifecycle efforts for brand awareness and pipeline growth via measurable OKR’s GTM strategies. Prevented random acts of marketing by aligning on business outcomes based on KPIs - Strategic (Booking and Pipeline), Operational (MQL/Conversions), and Tactical (Email/Website/SEO/SEM). Launched a self-service portal to generate no-touch monthly subscription revenue. Reported to the CEO and presented to the Board marketing performance and overall trends. Oversee and define customer segment functions to drive ideal customer profiles and personas within the company. •Built a 16 person marketing team covering every area of marketing (from 4-person initial team) •Deployed ABM-focused Demand Generation Engine that exceed pipeline goals by 45%.•Introduced AI/ML-powered Identity Verification Solution to the market and launched a new marketing segment in digital trust and safety with a focus on fake accounts and ATO prevention.•Achieved recognition in Forrester’s first-ever Identity Wave within 6 months of new product introduction - Trust Identity Verification Solutions.•Key customers include Amazon, Microsoft, TripAdvisor, Airbnb, CapitalOne, Wells Fargo, Tesla, IRS, etc

Alpharetta, Ga, Us

Led Marketing across six departments including Fraud & Identity, Financial Crime and Compliance, Credit Risk, Business Risk Management, and General Investigations/Collections generated $680 ARR. Provided strategic leadership across marketing campaign activities, including business strategy, process automation, and an integrated solution approach to drive solution selling using the challenger methodology. Managed the integration of Emailage, ID Analytics, and Accuity into the LexisNexis Risk Solutions brand. Defined a layered solution approach across industries to drive a solution-oriented offering for LexisNexis Risk Solutions• Integrated multiple brands/products into the LexisNexis Risk Solutions Brand including Emailage, ID Analytics and Accuity•Led over 50 integrated marketers across all aspects of marketing in North America•Introduced Challenger Sales and Marketing methodology to North American Marketing Team•Drove the go to market for new product introduction in Fraud and Identity and repositioning of the multiple contributory data networks•Redefined alignment between Sales, Product, and Marketing aligned to company OKR’s.

Chandler, Arizona, Us

Acquired by LexisNexis Risk Solutions for 14x MultipleMarketing Strategy Leader at a hyper-growth SaaS-based technology company! I bring execution to strategy and scale to operations. I crack eggs in order to make an omelet. In this capacity, I am responsible for designing the marketing team priorities globally, leading initiatives, and bringing clarity to management objectives. I build partnerships across cross-functional relationships with Sales, Product, IT, and Finance. And I drive a Marketing engine delivering predictable behavior of the current and future state. I establish matrix organization to drive scale and provide direct oversight, but not limited to, Customer Marketing, Product Marketing, Creative/Content and Demand Generation, and Inside Sales Team (outbound telemarketing) globally.Grew the marketing team from 5 to 21 across the globe including US, Brazil, UK and APAC.Delivered 48% YOY revenue growth and delivered 15x exit to LexisNexis Risk Solutions.Introduced Challenger Sales and Marketing Methodology.Exceed lead goals by 25%, pipeline by 33%, and revenue contribution by 20%.Led and established matrix organization to provide oversight to the teams across Customer, Product, Creative/Content, demand generation, and inside sales teams globally across the US, South America, and Europe.

Woodland Hills, California, Us

By supporting customers in discovering tomorrow's buyers today I steered a qualified marketing team while taking full profit and loss accountability for Prophyts and cloud-based AI account-based marketing solutions powered by ML.By finalizing a first deal with one of largest the computer companies across Round Rock (TX) I directed product development functions for Named Accounts Prospect Monitoring solution driven based on customer requirements.Some of my selected contributions are...• Accelerated 25% sales accepted leads planning and organizing an account-based marketing program that re-aligned marketing, inside, and field sales teams.• Saved 20% YOY cost savings via the development of a partnerships network, aiding businesses and re-negotiating existing ones.• Enhanced 12%+ YOY marketing leads and 5%+ YOY Webinar attendance by developing a Center of Excellence model for marketing teams driven by KPIs and Dashboards.

Irvine, Ca, Us

Nashville, Tn, Us

Led a global marketing team, supervising overall new product introduction, customer communications, and segmentation operations. Delivered 90% of all net new leads and contributed to amplifying top-line revenue growth by acting as a marketing leader. Proposed vital guidance and directions to cross-functional teams, including product marketing, marketing operations, customer marketing, marketing communication, demand generation, PR, social, tradeshow/events, and RFP for seamless execution of daily operations, while taking full P&L responsibility to oversee all marketing investment aspects. Converted marketing into an outbound organization with a key focus on customer service and satisfaction via marketing automation and account-based marketing leadership. Enhanced awareness around the company brand and positioning across the industry. A few of my core achievements are...• Achieved 10% YOY growth by uplifting global lead objectives and top-line revenue contributions.• Reduced 10% of customer call volumes via online solutions by planning and creating cross-functional teams, addressing customer billing challenges which improved internal inefficiencies.• Reached 10% YOY growth in leads by proposing leadership support to the demand generation team including digital, search marketing, and lead management.

Costa Mesa, Ca, Us

By ensuring and promoting continuous organizational brand, content, lead management, and budget success I initiated and applied robust business strategies and plans.To gain new prospects and keep existing customers, I devised and implemented customer segmentation and personas.Some of my key achievements are...• Outperformed and attained 139% of incremental revenue goal based on a floating average in FY15.• Increased 81%+ improvements in lead-to-win rate regarding North America B2B sales.• Enhanced 50% key B2B term positions and SEO / SEM campaigns.• Re-launched 41 global country sites across 25 localized languages aligned with user-centric design.

Irvine, Ca, Us

Managed both B2B and B2C side of www.gateway.com. Managed operations and development.

Armonk, New York, Ny, Us

Drive Marketing Strategy. Build the global Experian Brand. Optimization the lead management funnel and establish business unit alignment.

Armonk, New York, Ny, Us

Emba, Organizational Change And General Management

Bachelor Of Arts, International Economics