Eric Choi

Eric Choi Email and Phone Number

CMO and Advisory Board @ Mesh
Los Angeles, CA, US
Eric Choi's Location
Los Angeles Metropolitan Area, United States, United States
Eric Choi's Contact Details
About Eric Choi

Trust and verify! If everyone on the internet is who they say they are, then we, as consumers, would interact in a world based on trust. Idealistic, I know! Therefore, my mission is to help businesses provide frictionless digital trust to good actors while stopping bad actors at the door.Read on for the other stuff.Fraud and Identity Verification Marketing Leader focused in Ecommerce, Retail, Financial Services, Fintech, and Risk Management with multiple exits. A scalable repeater of building brand, pipeline, marketing operations, partnerships, and product marketing. I tell stories to drive demand and amplify scale with over 25 years experience leading marketing and strategy for fast-growth companies. My customers include: Airbnb, Tripadvisor, Amazon, CapitalOne, Chase, Wells Fargo, Expedia, Travelocity, etc• Built out Global Demand Gen, Brand/Content, and Product Mktg teams from zero to 20+• Launched New AI/ML-driven digital identity verification for Trust and Safety• Delivered a 15x exit for high growth identity verification company to a large Enterprise.• Optimized and maintained 22% YOY revenue growth within 1st year.• Boosted a 610% increase in customer references validated across the CRM platform.• Amplified 81%+ (EMEA), 31%+ (UKI), 29%+ (US), and +193% YOY growth in B2B leads (APAC).I excel at:C-suite Collaboration & ManagementOrganizational Change ManagementProduct Marketing & LeadershipContent Marketing & ExecutionIntegrated Marketing & CommunicationBudget Control & ManagementBusiness Growth & ExpansionMentoring, Coaching and Promoting TalentLead Generation & SupervisionMarket SegmentationAccount Based MarketingProject & Program Management

Eric Choi's Current Company Details
Mesh

Mesh

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CMO and Advisory Board
Los Angeles, CA, US
Website:
meshverify.com
Employees:
16
Eric Choi Work Experience Details
  • Mesh
    Cmo And Advisory Board
    Mesh
    Los Angeles, Ca, Us
    View
  • Mesh
    Cmo
    Mesh Nov 2023 - Present
    Austin, Tx, Us
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  • Pipl
    Chief Marketing Officer : Gtm Strategy, Brand And Product Marketing
    Pipl Sep 2021 - Dec 2022
    Post Falls, Idaho, Us
    Direct all marketing and product marketing lifecycle efforts for brand awareness and pipeline growth via measurable OKR’s GTM strategies. Prevented random acts of marketing by aligning on business outcomes based on KPIs - Strategic (Booking and Pipeline), Operational (MQL/Conversions), and Tactical (Email/Website/SEO/SEM). Launched a self-service portal to generate no-touch monthly subscription revenue. Reported to the CEO and presented to the Board marketing performance and overall trends. Oversee and define customer segment functions to drive ideal customer profiles and personas within the company. •Built a 16 person marketing team covering every area of marketing (from 4-person initial team) •Deployed ABM-focused Demand Generation Engine that exceed pipeline goals by 45%.•Introduced AI/ML-powered Identity Verification Solution to the market and launched a new marketing segment in digital trust and safety with a focus on fake accounts and ATO prevention.•Achieved recognition in Forrester’s first-ever Identity Wave within 6 months of new product introduction - Trust Identity Verification Solutions.•Key customers include Amazon, Microsoft, TripAdvisor, Airbnb, CapitalOne, Wells Fargo, Tesla, IRS, etc
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  • Lexisnexis Risk Solutions
    Vice President, Integrated Marketing, North America
    Lexisnexis Risk Solutions Sep 2020 - Sep 2021
    Alpharetta, Ga, Us
    Led Marketing across six departments including Fraud & Identity, Financial Crime and Compliance, Credit Risk, Business Risk Management, and General Investigations/Collections generated $680 ARR. Provided strategic leadership across marketing campaign activities, including business strategy, process automation, and an integrated solution approach to drive solution selling using the challenger methodology. Managed the integration of Emailage, ID Analytics, and Accuity into the LexisNexis Risk Solutions brand. Defined a layered solution approach across industries to drive a solution-oriented offering for LexisNexis Risk Solutions• Integrated multiple brands/products into the LexisNexis Risk Solutions Brand including Emailage, ID Analytics and Accuity•Led over 50 integrated marketers across all aspects of marketing in North America•Introduced Challenger Sales and Marketing methodology to North American Marketing Team•Drove the go to market for new product introduction in Fraud and Identity and repositioning of the multiple contributory data networks•Redefined alignment between Sales, Product, and Marketing aligned to company OKR’s.
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  • Emailage
    Svp Of Marketing (Acquired By Lexisnexis Risk Solutions)
    Emailage Jul 2019 - Sep 2021
    Chandler, Arizona, Us
    Acquired by LexisNexis Risk Solutions for 14x MultipleMarketing Strategy Leader at a hyper-growth SaaS-based technology company! I bring execution to strategy and scale to operations. I crack eggs in order to make an omelet. In this capacity, I am responsible for designing the marketing team priorities globally, leading initiatives, and bringing clarity to management objectives. I build partnerships across cross-functional relationships with Sales, Product, IT, and Finance. And I drive a Marketing engine delivering predictable behavior of the current and future state. I establish matrix organization to drive scale and provide direct oversight, but not limited to, Customer Marketing, Product Marketing, Creative/Content and Demand Generation, and Inside Sales Team (outbound telemarketing) globally.Grew the marketing team from 5 to 21 across the globe including US, Brazil, UK and APAC.Delivered 48% YOY revenue growth and delivered 15x exit to LexisNexis Risk Solutions.Introduced Challenger Sales and Marketing Methodology.Exceed lead goals by 25%, pipeline by 33%, and revenue contribution by 20%.Led and established matrix organization to provide oversight to the teams across Customer, Product, Creative/Content, demand generation, and inside sales teams globally across the US, South America, and Europe.
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  • 1105 Media
    General Manager And Vice President Of Marketing
    1105 Media May 2017 - Jul 2019
    Woodland Hills, California, Us
    By supporting customers in discovering tomorrow's buyers today I steered a qualified marketing team while taking full profit and loss accountability for Prophyts and cloud-based AI account-based marketing solutions powered by ML.By finalizing a first deal with one of largest the computer companies across Round Rock (TX) I directed product development functions for Named Accounts Prospect Monitoring solution driven based on customer requirements.Some of my selected contributions are...• Accelerated 25% sales accepted leads planning and organizing an account-based marketing program that re-aligned marketing, inside, and field sales teams.• Saved 20% YOY cost savings via the development of a partnerships network, aiding businesses and re-negotiating existing ones.• Enhanced 12%+ YOY marketing leads and 5%+ YOY Webinar attendance by developing a Center of Excellence model for marketing teams driven by KPIs and Dashboards.
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  • Prophyts - Predictive Account Based Marketing And Named Accounts Monitoring
    General Manager
    Prophyts - Predictive Account Based Marketing And Named Accounts Monitoring May 2017 - Jul 2019
    Irvine, Ca, Us
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  • Hireright
    Chief Marketing Officer
    Hireright Oct 2015 - Dec 2016
    Nashville, Tn, Us
    Led a global marketing team, supervising overall new product introduction, customer communications, and segmentation operations. Delivered 90% of all net new leads and contributed to amplifying top-line revenue growth by acting as a marketing leader. Proposed vital guidance and directions to cross-functional teams, including product marketing, marketing operations, customer marketing, marketing communication, demand generation, PR, social, tradeshow/events, and RFP for seamless execution of daily operations, while taking full P&L responsibility to oversee all marketing investment aspects. Converted marketing into an outbound organization with a key focus on customer service and satisfaction via marketing automation and account-based marketing leadership. Enhanced awareness around the company brand and positioning across the industry. A few of my core achievements are...• Achieved 10% YOY growth by uplifting global lead objectives and top-line revenue contributions.• Reduced 10% of customer call volumes via online solutions by planning and creating cross-functional teams, addressing customer billing challenges which improved internal inefficiencies.• Reached 10% YOY growth in leads by proposing leadership support to the demand generation team including digital, search marketing, and lead management.
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  • Experian
    Vice President Of Marketing And Global Ecommerce
    Experian May 2008 - Oct 2015
    Costa Mesa, Ca, Us
    By ensuring and promoting continuous organizational brand, content, lead management, and budget success I initiated and applied robust business strategies and plans.To gain new prospects and keep existing customers, I devised and implemented customer segmentation and personas.Some of my key achievements are...• Outperformed and attained 139% of incremental revenue goal based on a floating average in FY15.• Increased 81%+ improvements in lead-to-win rate regarding North America B2B sales.• Enhanced 50% key B2B term positions and SEO / SEM campaigns.• Re-launched 41 global country sites across 25 localized languages aligned with user-centric design.
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  • Gateway Computers
    Director, Web
    Gateway Computers May 2005 - Feb 2008
    Irvine, Ca, Us
    Managed both B2B and B2C side of www.gateway.com. Managed operations and development.
    View
  • Ibm
    Territory Services Leader
    Ibm Feb 2004 - May 2005
    Armonk, New York, Ny, Us
    Drive Marketing Strategy. Build the global Experian Brand. Optimization the lead management funnel and establish business unit alignment.
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  • Ibm
    Managing Consultant
    Ibm Oct 2002 - Feb 2004
    Armonk, New York, Ny, Us
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  • Arthur Andersen
    Manager
    Arthur Andersen Jun 2000 - Oct 2002
  • Arthur Andersen
    Consultant
    Arthur Andersen Apr 1996 - Jun 2000
  • Cushing And Cushing Inc.
    Associate
    Cushing And Cushing Inc. Mar 1995 - Apr 1996

Eric Choi Skills

E Commerce Crm Analytics Strategy Cross Functional Team Leadership Lead Generation Management Project Management Seo Program Management Strategic Planning Business Development Leadership B2b Project Planning Integration Business Process Improvement Sem Marketing Strategy Testing Agile Methodologies Marketing Automation Enterprise Software Web Strategy Web Analytics Marketing Segmentation Customer Relationship Management Email Marketing Business Intelligence Digital Marketing Strategic Partnerships Product Development Online Marketing Business Planning Demand Generation Product Management Consulting Sales Operations Sdlc Business Analysis Search Engine Optimization Competitive Analysis Sales Product Marketing Saas Professional Services Process Improvement Business Strategy

Eric Choi Education Details

  • Usc Marshall School Of Business
    Usc Marshall School Of Business
    Organizational Change And General Management
  • Ucla
    Ucla
    International Economics

Frequently Asked Questions about Eric Choi

What company does Eric Choi work for?

Eric Choi works for Mesh

What is Eric Choi's role at the current company?

Eric Choi's current role is CMO and Advisory Board.

What is Eric Choi's email address?

Eric Choi's email address is ec****@****dia.com

What is Eric Choi's direct phone number?

Eric Choi's direct phone number is +194942*****

What schools did Eric Choi attend?

Eric Choi attended Usc Marshall School Of Business, Ucla.

What are some of Eric Choi's interests?

Eric Choi has interest in Education.

What skills is Eric Choi known for?

Eric Choi has skills like E Commerce, Crm, Analytics, Strategy, Cross Functional Team Leadership, Lead Generation, Management, Project Management, Seo, Program Management, Strategic Planning, Business Development.

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