Eric Cody Email & Phone Number

Mooresville, North Carolina, United States

Established and lead a successful e-commerce business for a premium brand of lubricants in the motorsports, industrial, and consumer markets. Driving consistent year over year growth across the brand’s own website and major online marketplaces, including Amazon, eBay, and Walmart.com.Key Responsibilities:Developed and executed the business strategy, encompassing branding, product positioning, and multi-channel e-commerce expansion.Oversaw all aspects of operations, including supply chain, marketing, finance, customer acquisition, and order fulfillment.Managed relationships with key marketplace platforms, optimizing listings, SEO, PPC, pricing strategies, and advertising to maximize visibility and sales.Designed and implemented the brand's direct-to-consumer website, enhancing customer experience and driving repeat purchases.Analyzed sales and marketplace performance data to continuously refine strategies, test, and achieve revenue and profitability targets.Built a scalable infrastructure to support growth, including inventory management systems and customer service processes.Key Achievements:Successfully launched and scaled the brand’s presence across multiple marketplaces, driving year-over-year growth.Increased profitability through strategic pricing, marketplace advertising, and operational efficiency.Established the brand as a trusted leader in its category, maintaining premium positioning and customer loyalty.

Statesville, Nc

Dynamic leader with extensive experience in sales, business development, and brand management. Began as a Key Account Executive, driving a 400% sales increase within 3 years for Thorlos' largest account through strategic assortment planning and cultivating relationships across all customer levels. Promoted Vice-President of Key Accounts, Ecommerce, and GMM of Outdoor Division. Direct resposibility for all key accounts, including major brick-and-mortar retailers and e-commerce platforms, while managing Thorlos’ direct-to-consumer e-commerce site. Direct responsibility for the Outdoor, Ski, and Team Sports product line development for Thorlos across all global markets.Following Thorlos' acquisition in 2020, elevated to Senior Vice President, assuming responsibility for the entire business and three additional brands under the new ownership group. Resposibilities included Product Line Development and Management, Marketing and Advertising, Ecommerce Development and Site Optimization, Supply Chain Management, Outside Contractor Management, Personnel Development. Skilled at executing growth strategies, streamlining operations, and fostering team success to deliver exceptional results in competitive markets.

Denver, Colorado

Reported directly to the Senior Vice President, overseeing all Space Planning and Consumer Segmentation initiatives across the organization, as well as the Assortment Planning division. Held direct leadership responsibility for a team of 61 professionals, including Directors, Group Managers, and Analysts.Key achievements include driving data-informed strategies to optimize retail performance, enhancing consumer targeting through segmentation analysis, and leading cross-functional collaboration to align business objectives with market opportunities. Skilled at developing high-performing teams and fostering a culture of innovation and excellence.

Denver, Colorado, United States

Reported directly to the Senior Vice President, leading advertising and marketing analysis initiatives, including traditional media buys such as weekly circulars, radio campaigns, and direct-to-consumer programs. Selected to spearhead a company-wide initiative to dramatically improve merchandise in-stock positions for advertised items, collaborating with merchandising and marketing teams as well as external partners like McKinsey Consulting and Boston Consulting Group.Key achievements:Developed and implemented a robust database to forecast item-level business and inventory needs, streamlining advertising submissions and improving operational efficiency.Significantly increased in-stock rates on advertised items, delivering a notable boost to bottom-line profitability and earning recognition for contributing over $100 million in profitability.Partnered with Nielsen-Claritas to gather and analyze customer sales data, personally developing a site model to evaluate current and potential store locations. The model was recognized by Nielsen-Claritas as the most accurate site model at the time.Demonstrated expertise in integrating cross-functional teams and data-driven strategies to optimize marketing effectiveness and operational performance.

Denver, Colorado, United States

Promoted after successfully leading a buying team through the integration of two merging companies, streamlining efforts into a cohesive operation. Oversaw a team of merchandise planners, replenishment analysts, and allocators for a multi-million-dollar category, driving strategic initiatives to optimize performance and profitability.Key achievements:Developed and implemented company-wide solutions that enhanced cross-functional collaboration, improved in-stock rates, and increased inventory turns.Spearheaded initiatives to improve operational efficiency, resulting in higher profitability and stronger team alignment.Leveraged data-driven insights to refine inventory planning and allocation strategies, ensuring the right product mix at the right time.Recognized for driving measurable improvements in category performance and fostering a culture of innovation and collaboration.

Denver, Colorado, United States

Buyer for a multi-million-dollar athletic and outdoor product category, encompassing premium global brands, secondary brands, and a comprehensive private-label line. Delivered results through strategic assortment planning, financial analysis, and collaborative vendor relationships, while driving the company’s overall brand presence and partnerships.Key responsibilities:Developed and executed category assortments to align with financial goals and market trends.Led private-label product development initiatives, ensuring quality and differentiation within the competitive landscape.Partnered with vendors to negotiate terms, secure exclusive products, and strengthen brand partnerships.Directed financial planning and advertising strategies to maximize sales, profitability, and brand visibility.Delivered measurable results, balancing innovation with operational excellence to exceed performance targets.

Milwaukee, Wisconsin, United States

Collaborated with the merchant team to strategically plan inventory needs for over 80 store openings annually, ensuring optimal product availability to support elevated grand opening sales while maintaining strong inventory turn and profitability metrics.Key responsibilities:Analyzed sales trends and store-specific needs to develop tailored inventory plans for new store openings.Anticipated increased demand for grand openings, balancing stock levels to minimize overages and maximize profitability.Spearheaded the development of innovative forecasting software, significantly enhancing inventory accuracy and reducing markdowns post-opening.Partnered with cross-functional teams to ensure seamless coordination of inventory planning and product flow.Recognized for driving operational efficiency and delivering measurable improvements in inventory performance.